Competition in marketing: two essays on the impact of information on managerial decisions and on spatial product differentiation
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Dt. Univ.-Verl
2006
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Gabler Edition Wissenschaft
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 145 S. graph. Darst. 210 mm x 148 mm |
| ISBN: | 3835004328 |
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| 245 | 1 | 0 | |a Competition in marketing |b two essays on the impact of information on managerial decisions and on spatial product differentiation |c Vera Magin |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword V
Preface VII
List of Figures XIII
List of Tables XV
List of Abbreviations XVII
ESSAY I: Managerial Over Acting _ 1
1. Introduction 3
1.1 Motivation 3
1.2 Course of analysis 5
2. Related literature on information and over action 7
2.1 Overview 7
2.2 The value of information insights from information economics and decision theory 7
2.3 Information in the context of market orientation and information processing 17
2.4 Firm responses to information, decision aids, and forecasting tools 19
2.5 Managerial over action 23
2.6 Information impacts summary of insights from the literature 26
3. Information impacts conceptual framework 39
3.1 Defining demand related information (DRI) 39
3.2 Conceptual framework 40
3.3 Hypotheses 41
3..3.1 Overview 41
3.3.2 Marketing impacts 42
3.3.2.1 DRI and exhaustion of customer preferences 42
3.3.2.2 DRI and number of products 43
3.3.2.3 DRI and rate of innovation 43
IX
3.3.2.4 DRI and primary demand 44
3.3.2.5 DRI and price quality correlation 44
3.3.3 Performance impacts 45
3.3.4 Competitive impacts 47
4. Empirical investigation using the simulation SINTO Market 49
4.1 Research method and choice of subjects 49
4.2 Description of die simulation SINTO Market 50
4.3 Experimental design 51
4.3.1 Repeated measures factorial design 51
4.3.2 Information manipulation 53
4.3.3 Data 55
4.3.4 Dependent variables 55
4.4 Measurement 56
4.4.1 Measurement of competition 56
4.4.2 Measurement of product substitutability or product differentiation 58
4.5 Method 61
4.5.1 On the analysis of repeated measurements 61
4.5.2 Mixed model analysis using the SAS PROC MIXED procedure 63
4.5.3 Model specification 64
4.5.4 Normality assumption 67
4.5.5 Nonparametric approaches rank transformed data 67
4.6 Empirical results 70
4.6.1 Overview 70
4.6.2 DRI and exhaustion of customer preferences 71
4.6.3 DRI and number of products 71
4.6.4 DRI and rate of innovation 72
4.6.5 DRI and primary demand 73
4.6.6 DRI and price quality correlation 74
4.6.7 DRI and industry and firm performance 74
4.6.8 DRI and competitive intensity 75
4.6.9 Summary of results 80
5. Conclusions 85
5.1 Discussion of results 85
5.2 Managerial implications 86
5.3 Research implications 87
5.4 Limitations 88
X
Literature. ~ ~ 89
Appendix 99
A.I Information manipulation 99
A.2 Demand function of the SINTO simulation 100
A.3 Representation of DRI in scenario 2 condition 101
A.4 Exhaustion of customer preferences 102
A.5 SAS PROC MIXED data analysis (SAS program code) 105
ESSAY II: Spatial Product Differentiation 107
1. Introduction 109
1.1 Motivation 109
1.2 Course of analysis 110
2. On the concept of product differentiation Ill
2.1 Defining product differentiation Ill
2.2 Spatial and non spatial models of product differentiation 112
3. Product differentiation in a multidimensional characteristics space 115
4. Measuring product differentiation requirements 117
5. Measuring product differentiation 119
5.1 Existing and new approaches to measuring product differentiation 119
5.2 Sum of Euclidean distances 120
5.3 Sum of City Block distances 121
5.4 A measure of diversity and its transformation into a measure of product differentiation 123
5.4.1 Weitzman s measure of diversity 123
5.4.2 Transformation of Weitzman s measure 126
5.5 Spatial pattern analysis 127
5.5.1 Overview and origins of spatial pattern analysis 127
5.5.2 Nearest neighbor methods 127
5.5.3 Appropriateness of nearest neighbor methods in product differentiation measurement 132
5.5.4 Extensions of nearest neighbor analysis 135
XI
6. Conclusion and discussion 139
Lierature 141
Appendix 143
Visual Basic (VBA) code for computation of Weitzman s diversity measure 143
XII
List of Figures
Figure I 1: Conceptual framework 41
Figure 1 2: Exhaustion of customer preferences 71
Figure 1 3: Number of products 72
Figure 1 4: Aggregate number of new product introductions (NPIs) 73
Figure 1 5: Aggregate primary demand 73
Figure 1 6: Price quality correlation 74
Figure 1 7: Aggregate profits 75
Figure 1 8: Aggregate financial equity 75
Figure 1 9: Aggregate capacity 76
Figure 1 10: Average prices 76
Figure 1 11: Relative performance gap between the best and the worst firm 77
Figure 1 12: Average advertising expenditures 77
Figure 1 13: Average advertising expenditures per product 78
Figure 1 14: Diversity per product (Transformation of Weitzman s diversity) 78
Figure 1 15: Product clustering (Nearest Neighbor Index) 79
Figure 11 1: Example of a two dimensional characteristics space with four products 116
Figure 11 2: Market with five products highly differentiated 120
Figure 11 3: Market with five products less differentiated 121
Figure 11 4: Market with six products highly differentiated 122
Figure 11 5: Market with six products less differentiated 122
Figure II 6: Market with six products no clusters 125
Figure 11 7: Market with seven products clustered 125
Figure II 8: Nearest neighbor events 128
Figure 11 9: Empirical nearest neighbor distance cumulative distribution function G(h) 129
Figure 11 10: Event patterns: Random csr (left). Regular/uniform (middle), clustered/aggregated (right) 130
Figure 11 11: Nearest neighbor empirical cumulative distribution functions 133
Figure 11 12: Market with three product clusters 134
Figure 11 13: Market with one product cluster 134
Figure 11 14: Second order nearest neighbor distance 136
Figure 11 15: Higher order nearest neighbors the K function 137
XIII
List of Tables
Table 1 1: Synopsis: Value of information 15
Table 1 2: Synopsis: Over reaction and information 28
Table 1 3: Synopsis: Market orientation, customer orientation, competitor orientation 33
Table 1 4: Summarizing the literature: What do we know about information and its impacts? 37
Table 1 5: Comparison of present experimental setting to Glazeret al. 1992 s experimental setting 52
Table 1 6: Mann Whitney U test results for DRI effect on competitive intensity 79
Table 1 7: DRI effects on competitive intensity direction of effect 80
Table 1 8: Main effects of DRJ results from nonparametric and parametric analyses (p values, two tailed) 81
Table 1 9: Time related DRI effects results from nonparametric and parametric analyses (p values, two
tailed) 83
Table 1 10: Overall summary of results 84
XV
|
| adam_txt |
Contents
Foreword V
Preface VII
List of Figures XIII
List of Tables XV
List of Abbreviations XVII
ESSAY I: Managerial Over Acting _ 1
1. Introduction 3
1.1 Motivation 3
1.2 Course of analysis 5
2. Related literature on information and over action 7
2.1 Overview 7
2.2 The value of information insights from information economics and decision theory 7
2.3 Information in the context of market orientation and information processing 17
2.4 Firm responses to information, decision aids, and forecasting tools 19
2.5 Managerial over action 23
2.6 Information impacts summary of insights from the literature 26
3. Information impacts conceptual framework 39
3.1 Defining demand related information (DRI) 39
3.2 Conceptual framework 40
3.3 Hypotheses 41
3.3.1 Overview 41
3.3.2 Marketing impacts 42
3.3.2.1 DRI and exhaustion of customer preferences 42
3.3.2.2 DRI and number of products 43
3.3.2.3 DRI and rate of innovation 43
IX
3.3.2.4 DRI and primary demand 44
3.3.2.5 DRI and price quality correlation 44
3.3.3 Performance impacts 45
3.3.4 Competitive impacts 47
4. Empirical investigation using the simulation "SINTO Market" 49
4.1 Research method and choice of subjects 49
4.2 Description of die simulation "SINTO Market" 50
4.3 Experimental design 51
4.3.1 Repeated measures factorial design 51
4.3.2 Information manipulation 53
4.3.3 Data 55
4.3.4 Dependent variables 55
4.4 Measurement 56
4.4.1 Measurement of competition 56
4.4.2 Measurement of product substitutability or product differentiation 58
4.5 Method 61
4.5.1 On the analysis of repeated measurements 61
4.5.2 Mixed model analysis using the SAS PROC MIXED procedure 63
4.5.3 Model specification 64
4.5.4 Normality assumption 67
4.5.5 Nonparametric approaches rank transformed data 67
4.6 Empirical results 70
4.6.1 Overview 70
4.6.2 DRI and exhaustion of customer preferences 71
4.6.3 DRI and number of products 71
4.6.4 DRI and rate of innovation 72
4.6.5 DRI and primary demand 73
4.6.6 DRI and price quality correlation 74
4.6.7 DRI and industry and firm performance 74
4.6.8 DRI and competitive intensity 75
4.6.9 Summary of results 80
5. Conclusions 85
5.1 Discussion of results 85
5.2 Managerial implications 86
5.3 Research implications 87
5.4 Limitations 88
X
Literature. ~ ~ 89
Appendix 99
A.I Information manipulation 99
A.2 Demand function of the SINTO simulation 100
A.3 Representation of DRI in scenario 2 condition 101
A.4 Exhaustion of customer preferences 102
A.5 SAS PROC MIXED data analysis (SAS program code) 105
ESSAY II: Spatial Product Differentiation 107
1. Introduction 109
1.1 Motivation 109
1.2 Course of analysis 110
2. On the concept of product differentiation Ill
2.1 Defining product differentiation Ill
2.2 Spatial and non spatial models of product differentiation 112
3. Product differentiation in a multidimensional characteristics space 115
4. Measuring product differentiation requirements 117
5. Measuring product differentiation 119
5.1 Existing and new approaches to measuring product differentiation 119
5.2 Sum of Euclidean distances 120
5.3 Sum of City Block distances 121
5.4 A measure of diversity and its transformation into a measure of product differentiation 123
5.4.1 Weitzman's measure of diversity 123
5.4.2 Transformation of Weitzman's measure 126
5.5 Spatial pattern analysis 127
5.5.1 Overview and origins of spatial pattern analysis 127
5.5.2 Nearest neighbor methods 127
5.5.3 Appropriateness of nearest neighbor methods in product differentiation measurement 132
5.5.4 Extensions of nearest neighbor analysis 135
XI
6. Conclusion and discussion 139
Lierature 141
Appendix 143
Visual Basic (VBA) code for computation of Weitzman's diversity measure 143
XII
List of Figures
Figure I 1: Conceptual framework 41
Figure 1 2: Exhaustion of customer preferences 71
Figure 1 3: Number of products 72
Figure 1 4: Aggregate number of new product introductions (NPIs) 73
Figure 1 5: Aggregate primary demand 73
Figure 1 6: Price quality correlation 74
Figure 1 7: Aggregate profits 75
Figure 1 8: Aggregate financial equity 75
Figure 1 9: Aggregate capacity 76
Figure 1 10: Average prices 76
Figure 1 11: Relative performance gap between the best and the worst firm 77
Figure 1 12: Average advertising expenditures 77
Figure 1 13: Average advertising expenditures per product 78
Figure 1 14: Diversity per product (Transformation of Weitzman's diversity) 78
Figure 1 15: Product clustering (Nearest Neighbor Index) 79
Figure 11 1: Example of a two dimensional characteristics space with four products 116
Figure 11 2: Market with five products highly differentiated 120
Figure 11 3: Market with five products less differentiated 121
Figure 11 4: Market with six products highly differentiated 122
Figure 11 5: Market with six products less differentiated 122
Figure II 6: Market with six products no clusters 125
Figure 11 7: Market with seven products clustered 125
Figure II 8: Nearest neighbor events 128
Figure 11 9: Empirical nearest neighbor distance cumulative distribution function G(h) 129
Figure 11 10: Event patterns: Random csr (left). Regular/uniform (middle), clustered/aggregated (right) 130
Figure 11 11: Nearest neighbor empirical cumulative distribution functions 133
Figure 11 12: Market with three product clusters 134
Figure 11 13: Market with one product cluster 134
Figure 11 14: Second order nearest neighbor distance 136
Figure 11 15: Higher order nearest neighbors the K function 137
XIII
List of Tables
Table 1 1: Synopsis: Value of information 15
Table 1 2: Synopsis: Over reaction and information 28
Table 1 3: Synopsis: Market orientation, customer orientation, competitor orientation 33
Table 1 4: Summarizing the literature: What do we know about information and its impacts? 37
Table 1 5: Comparison of present experimental setting to Glazeret al. 1992's experimental setting 52
Table 1 6: Mann Whitney U test results for DRI effect on competitive intensity 79
Table 1 7: DRI effects on competitive intensity direction of effect 80
Table 1 8: Main effects of DRJ results from nonparametric and parametric analyses (p values, two tailed) 81
Table 1 9: Time related DRI effects results from nonparametric and parametric analyses (p values, two
tailed) 83
Table 1 10: Overall summary of results 84
XV |
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| spelling | Magin, Vera 1978- Verfasser (DE-588)132022869 aut Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation Vera Magin 1. Aufl. Wiesbaden Dt. Univ.-Verl 2006 XVII, 145 S. graph. Darst. 210 mm x 148 mm txt rdacontent n rdamedia nc rdacarrier Gabler Edition Wissenschaft Zugl.: Mainz, Univ., Diss., 2006 Führungsentscheidung (DE-588)4390843-3 gnd rswk-swf Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Führungsentscheidung (DE-588)4390843-3 s Produktdifferenzierung (DE-588)4126360-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014910196&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Magin, Vera 1978- Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation Führungsentscheidung (DE-588)4390843-3 gnd Produktdifferenzierung (DE-588)4126360-1 gnd |
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| title | Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation |
| title_auth | Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation |
| title_exact_search | Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation |
| title_exact_search_txtP | Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation |
| title_full | Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation Vera Magin |
| title_fullStr | Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation Vera Magin |
| title_full_unstemmed | Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation Vera Magin |
| title_short | Competition in marketing |
| title_sort | competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation |
| title_sub | two essays on the impact of information on managerial decisions and on spatial product differentiation |
| topic | Führungsentscheidung (DE-588)4390843-3 gnd Produktdifferenzierung (DE-588)4126360-1 gnd |
| topic_facet | Führungsentscheidung Produktdifferenzierung Hochschulschrift |
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