Patterns of entrepreneurship:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2007
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents Publisher description Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 415 S. graph. Darst. |
| ISBN: | 047173750X 9780471737506 |
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| 245 | 1 | 0 | |a Patterns of entrepreneurship |c Jack M. Kaplan ; Anthony C. Warren |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2007 | |
| 300 | |a XIII, 415 S. |b graph. Darst. | ||
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| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
| _version_ | 1804135507806912512 |
|---|---|
| adam_text | Preface Hi
List of Cases ix
PART ONE; STARTING THE VENTURE [
Chapter 1 The Entrepreneurial Process 3
Introduction 3
An Entrepreneurial Profile 4
An Entrepreneurial Perspective 5
How This Book is Different from Other
Textbooks 5
Why Become an Entrepreneur? 9
Entrepreneurship: A Lifetime Choice? 9
Profile: Paul Silvis 11
The Growth of Entrepreneurial Companies 12
The Growth Period 12
The Entrepreneurial Mindset 13
Profile: Andy Stenzler 14
Summary 14
Study Questions 14
Exercises 15
Interactive Learning on the Web 15
Additional Resources 15
Chapter 2 The Art of Innovation — Developing Ideas and
Business Opportunities 19
Introduction 19
Why Innovation Is Important 24
Definition and Types of Innovation 24
Frameworks for Learning Innovation Skills 27
Finding and Assessing Ideas 32
Converting an Idea into an Opportunity 34
Opportunity: Five Phases to Success 36
Summary 45
Study Questions 45
Exercises 47
Interactive Learning on the Web 47
Case Study: Starion Instruments 47
Additional Resources 58
Chapter 3 Analyzing the Market, Customers, and
Competition 61
Introduction 61
Formulating a Successful Marketing Plan 62
Preparing the Marketing Analysis and Plan 63
Defining the Market Segmentation 66
Conducting a Competitive Analysis 69
Preparing the Pricing and Sales Strategy 71
Penetrating the Market and Setting Up Sales
Channels 74
Summary 76
Study Questions 77
Exercises 77
Interactive Learning on the Web 78
Case Study: Smart Card LLC Marketing
Plan 79
Appendix: Marketing Research Techniques 81
Additional Resources 84
Chapter 4 Setting Up the Company
Objectives 87
Introduction 87
Profile: Roy Wetterstrom 88
Identifying What Form of Ownership Is
Best 89
Forms of Doing Business 89
Sole Proprietorship 90
C Corporation 92
S Corporation 99
Partnership 101
Limited Liability Company (LLC) 103
Business Startup Check up list 104
Setting Up Employer Employee Agreements 108
Setting Up Stock Option Agreements 108
Summary 112
Study Questions 113
Exercises 113
Interactive Learning on the Web 114
Case Study: D Marc Technologies, Inc. 115
Additional Resources 125
xi
xii Contents
PART TWO: SOURCES OF FINANCING 127
Chapter 5 Financing the Closely Held Company 129
Introduction 129
Profile: James Dyson 131
Securing Early Stage Funding 133
Profile: Liz Elting, Phil Shawe 134
Bootstrapping 135
Profile: Woo Song 138
Using Bank Loans as a Source of Cash 139
Profile: Lisa Abrams 139
How to Use Commercial Banks 140
Preparing a Loan Proposal 141
How to Apply for a Loan 142
Establishing the Terms of Debt 144
Building a Relationship with a Banker 145
Using Government Sources of Funding 146
Small Business Innovation Research (SBIR)
Program 149
Summary 151
Study Questions 152
Exercises 153
Interactive Learning on the Web 153
Case Study: hIDe 153
Appendix: Startup Entrepreneurs and Business
Incubators 162
Additional Resources 165
Chapter 6 Equity Financing for High Growth 171
Introduction 171
Profile: Kevin O Connor 172
Equity Investment Fundamentals 173
Angel Investors 181
Understanding the Venture Capital Process 183
Guide to Selecting a Venture Capitalist (VC) 187
Private Placements 188
Learning How to Value a Business 188
Profile: Ron Heffernan 191
Earnings Valuation 191
Asset Valuation 193
Discounted Cash Flow Valuation 194
Learn to Evaluate Investment Opportunities: Time Value of Money
Approaches 196
Net Present Value (NPV) Method 196
Internal Rate of Return (IRR) 198
Summary 200
Study Questions 201
Exercises 201
Interactive Learning on the Web 202
Case Study: CoreTek, Inc. 202
Additional Resources 203
Appendix 1: Due Diligence Checklist 206
Appendix 2: Model Venture Capital Term Sheet—Series A Preferred
Stock 211
PART THREE: IMPLEMENTATION m
Chapter 7 Discovering Value in Intellectual Property: The
Competitive Edge 223
Introduction 224
Profile: Xerox Corporation 224
What Are Trademarks? 225
What Are Copyrights? 231
What Are Patents? 235
What Are the Qualifications for a Patent to Be Granted? 237
How is Intellectual Property Protected? 239
Documenting the Ideas 241
What Is Prior Art? 242
Using Search Options 243
Progress From Idea to Patent to Enterprise 247
What Are Trade Secrets? 248
Reverse Engineering 250
Summary 251
Internet IP Source Sites 252
Study Questions 252
Mini Exercises 252
Interactive Learning on the Web 253
Case Study: Datamark Patent 254
Additional Resources 255
Chapter 8 Business Models and the Power of
Information 257
Introduction 257
Definition of Business Models 260
Capturing Value in the Supply Chain 262
Using Databases to Create Value 262
Locking in Customers 264
Licensing and Franchising 265
Outsourcing Resources 271
Developing a Culture for Innovation 274
Summary 276
Study Questions 276
Exercises 276
Interactive Learning on the Web 277
Case Study: Ultrafast 277
Additional Resources 278
Chapter 9 Managing the Money 281
Introduction 281
Understanding Financial Statements 284
Review and Analysis of the Balance Sheet 285
How to Use Ratios for Financial Analysis 286
The Value of an Income Statement 289
How to Use Ratios for Profitability 290
The Value of the Statement of Cash Flows 291
Understanding Footnotes to the Financial Statements 292
Preparing Financial Projections 293
Preparing a Cash Flow Forecast 295
Preparing a Breakeven Analysis 299
Taxes 303
Summary 303
Study Questions 303
Exercises 304
Interactive Learning on the Web 304
Case Study: PetSmart.com 304
Additional Resources 308
PART FOUR: PATTERNS OF ENTREPRENEURSHIP:
BUILDING AND EXITING 309
Chapter 10 Scaling and Harvesting trie Venture 311
Introduction 312
Create an Exit Strategy 312
Selling an Equity Stake to a Partner 312
Profile: Navin Chaddha 313
Implementing the Plan of Action 313
Selling the Business 315
Preparing a Selling Memorandum 316
Searching for Buyers 317
Evaluating Offers 318
Merge with Another Business 322
A Management Buyout Agreement (MB0) 322
Consider and Employee Stock Ownership Plan 323
Consider a Public Offering os a Harvest Option 323
Profile: Alan Trefler 324
Determining the Benefits of Going Public 324
Profile: Melissa Craig 325
Determining the Disadvantages of Going Public 326
Managing the IPO Event 327
Contents xifi
Completing the Registration Process 327
Presenting a Rood Show 329
The Expenses of Going Public 331
Delivering Value and Meeting Market Expectations 331
Summary 332
Study Questions 332
Exercises 332
Interactive Learning on the Web 334
Additional Resources 334
Chapter 11 Bringing It All Together—Writing the Winning
Business Plan 337
Introduction 337
Preparing a Business Plan 338
Profile: Barbara K. Kavovit 338
Starting the Process to Write the Plan: Five Steps 340
Determining What Type of Business Plan Is Best 342
A Typical Business Plan Format and Content 344
Understanding Why Business Plans Fail 350
Summary 351
Study Questions 352
Exercises 352
Interactive Learning on the Web 353
Case Study: Surfparks LLC 353
Appendix: The Roadmap Guide for Writing a Business
Plan 367
Additional Resources 371
Chapter 12 Communicating the Opportunity and Making
a Presentation 373
Introduction 373
Locating Investors 374
Preparing a Teaser 376
The Elevator Pitch 381
After the Presentation 386
Summary 388
Study Questions 389
Exercises 389
Interactive Learning on the Web 390
Notes 391
Glossary of Terms 399
Index 403
|
| adam_txt |
Preface Hi
List of Cases ix
PART ONE; STARTING THE VENTURE [
Chapter 1 The Entrepreneurial Process 3
Introduction 3
An Entrepreneurial Profile 4
An Entrepreneurial Perspective 5
How This Book is Different from Other
Textbooks 5
Why Become an Entrepreneur? 9
Entrepreneurship: A Lifetime Choice? 9
Profile: Paul Silvis 11
The Growth of Entrepreneurial Companies 12
The Growth Period 12
The Entrepreneurial Mindset 13
Profile: Andy Stenzler 14
Summary 14
Study Questions 14
Exercises 15
Interactive Learning on the Web 15
Additional Resources 15
Chapter 2 The Art of Innovation — Developing Ideas and
Business Opportunities 19
Introduction 19
Why Innovation Is Important 24
Definition and Types of Innovation 24
Frameworks for Learning Innovation Skills 27
Finding and Assessing Ideas 32
Converting an Idea into an Opportunity 34
Opportunity: Five Phases to Success 36
Summary 45
Study Questions 45
Exercises 47
Interactive Learning on the Web 47
Case Study: Starion Instruments 47
Additional Resources 58
Chapter 3 Analyzing the Market, Customers, and
Competition 61
Introduction 61
Formulating a Successful Marketing Plan 62
Preparing the Marketing Analysis and Plan 63
Defining the Market Segmentation 66
Conducting a Competitive Analysis 69
Preparing the Pricing and Sales Strategy 71
Penetrating the Market and Setting Up Sales
Channels 74
Summary 76
Study Questions 77
Exercises 77
Interactive Learning on the Web 78
Case Study: Smart Card LLC Marketing
Plan 79
Appendix: Marketing Research Techniques 81
Additional Resources 84
Chapter 4 Setting Up the Company
Objectives 87
Introduction 87
Profile: Roy Wetterstrom 88
Identifying What Form of Ownership Is
Best 89
Forms of Doing Business 89
Sole Proprietorship 90
C Corporation 92
S Corporation 99
Partnership 101
Limited Liability Company (LLC) 103
Business Startup Check up list 104
Setting Up Employer Employee Agreements 108
Setting Up Stock Option Agreements 108
Summary 112
Study Questions 113
Exercises 113
Interactive Learning on the Web 114
Case Study: D Marc Technologies, Inc. 115
Additional Resources 125
xi
xii Contents
PART TWO: SOURCES OF FINANCING 127
Chapter 5 Financing the Closely Held Company 129
Introduction 129
Profile: James Dyson 131
Securing Early Stage Funding 133
Profile: Liz Elting, Phil Shawe 134
Bootstrapping 135
Profile: Woo Song 138
Using Bank Loans as a Source of Cash 139
Profile: Lisa Abrams 139
How to Use Commercial Banks 140
Preparing a Loan Proposal 141
How to Apply for a Loan 142
Establishing the Terms of Debt 144
Building a Relationship with a Banker 145
Using Government Sources of Funding 146
Small Business Innovation Research (SBIR)
Program 149
Summary 151
Study Questions 152
Exercises 153
Interactive Learning on the Web 153
Case Study: hIDe 153
Appendix: Startup Entrepreneurs and Business
Incubators 162
Additional Resources 165
Chapter 6 Equity Financing for High Growth 171
Introduction 171
Profile: Kevin O'Connor 172
Equity Investment Fundamentals 173
Angel Investors 181
Understanding the Venture Capital Process 183
Guide to Selecting a Venture Capitalist (VC) 187
Private Placements 188
Learning How to Value a Business 188
Profile: Ron Heffernan 191
Earnings Valuation 191
Asset Valuation 193
Discounted Cash Flow Valuation 194
Learn to Evaluate Investment Opportunities: Time Value of Money
Approaches 196
Net Present Value (NPV) Method 196
Internal Rate of Return (IRR) 198
Summary 200
Study Questions 201
Exercises 201
Interactive Learning on the Web 202
Case Study: CoreTek, Inc. 202
Additional Resources 203
Appendix 1: Due Diligence Checklist 206
Appendix 2: Model Venture Capital Term Sheet—Series A Preferred
Stock 211
PART THREE: IMPLEMENTATION m
Chapter 7 Discovering Value in Intellectual Property: The
Competitive Edge 223
Introduction 224
Profile: Xerox Corporation 224
What Are Trademarks? 225
What Are Copyrights? 231
What Are Patents? 235
What Are the Qualifications for a Patent to Be Granted? 237
How is Intellectual Property Protected? 239
Documenting the Ideas 241
What Is Prior Art? 242
Using Search Options 243
Progress From Idea to Patent to Enterprise 247
What Are Trade Secrets? 248
Reverse Engineering 250
Summary 251
Internet IP Source Sites 252
Study Questions 252
Mini Exercises 252
Interactive Learning on the Web 253
Case Study: Datamark Patent 254
Additional Resources 255
Chapter 8 Business Models and the Power of
Information 257
Introduction 257
Definition of Business Models 260
Capturing Value in the Supply Chain 262
Using Databases to Create Value 262
Locking in Customers 264
Licensing and Franchising 265
Outsourcing Resources 271
Developing a Culture for Innovation 274
Summary 276
Study Questions 276
Exercises 276
Interactive Learning on the Web 277
Case Study: Ultrafast 277
Additional Resources 278
Chapter 9 Managing the Money 281
Introduction 281
Understanding Financial Statements 284
Review and Analysis of the Balance Sheet 285
How to Use Ratios for Financial Analysis 286
The Value of an Income Statement 289
How to Use Ratios for Profitability 290
The Value of the Statement of Cash Flows 291
Understanding Footnotes to the Financial Statements 292
Preparing Financial Projections 293
Preparing a Cash Flow Forecast 295
Preparing a Breakeven Analysis 299
Taxes 303
Summary 303
Study Questions 303
Exercises 304
Interactive Learning on the Web 304
Case Study: PetSmart.com 304
Additional Resources 308
PART FOUR: PATTERNS OF ENTREPRENEURSHIP:
BUILDING AND EXITING 309
Chapter 10 Scaling and Harvesting trie Venture 311
Introduction 312
Create an Exit Strategy 312
Selling an Equity Stake to a Partner 312
Profile: Navin Chaddha 313
Implementing the Plan of Action 313
Selling the Business 315
Preparing a Selling Memorandum 316
Searching for Buyers 317
Evaluating Offers 318
Merge with Another Business 322
A Management Buyout Agreement (MB0) 322
Consider and Employee Stock Ownership Plan 323
Consider a Public Offering os a Harvest Option 323
Profile: Alan Trefler 324
Determining the Benefits of Going Public 324
Profile: Melissa Craig 325
Determining the Disadvantages of Going Public 326
Managing the IPO Event 327
Contents xifi
Completing the Registration Process 327
Presenting a Rood Show 329
The Expenses of Going Public 331
Delivering Value and Meeting Market Expectations 331
Summary 332
Study Questions 332
Exercises 332
Interactive Learning on the Web 334
Additional Resources 334
Chapter 11 Bringing It All Together—Writing the Winning
Business Plan 337
Introduction 337
Preparing a Business Plan 338
Profile: Barbara K. Kavovit 338
Starting the Process to Write the Plan: Five Steps 340
Determining What Type of Business Plan Is Best 342
A Typical Business Plan Format and Content 344
Understanding Why Business Plans Fail 350
Summary 351
Study Questions 352
Exercises 352
Interactive Learning on the Web 353
Case Study: Surfparks LLC 353
Appendix: The Roadmap Guide for Writing a Business
Plan 367
Additional Resources 371
Chapter 12 Communicating the Opportunity and Making
a Presentation 373
Introduction 373
Locating Investors 374
Preparing a Teaser 376
The Elevator Pitch 381
After the Presentation 386
Summary 388
Study Questions 389
Exercises 389
Interactive Learning on the Web 390
Notes 391
Glossary of Terms 399
Index 403 |
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| publisher | Wiley |
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| spelling | Kaplan, Jack M. Verfasser aut Patterns of entrepreneurship Jack M. Kaplan ; Anthony C. Warren 2. ed. Hoboken, NJ Wiley 2007 XIII, 415 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Entrepreneuriat Entrepreneurship Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Entrepreneurship (DE-588)7588126-3 s DE-604 Unternehmensgründung (DE-588)4078599-3 s 1\p DE-604 Warren, Anthony C. Verfasser aut http://www.loc.gov/catdir/toc/ecip067/2006003342.html Table of contents http://www.loc.gov/catdir/enhancements/fy0629/2006003342-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014898746&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kaplan, Jack M. Warren, Anthony C. Patterns of entrepreneurship Entrepreneuriat Entrepreneurship Entrepreneurship (DE-588)7588126-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)7588126-3 (DE-588)4078599-3 (DE-588)4151278-9 |
| title | Patterns of entrepreneurship |
| title_auth | Patterns of entrepreneurship |
| title_exact_search | Patterns of entrepreneurship |
| title_exact_search_txtP | Patterns of entrepreneurship |
| title_full | Patterns of entrepreneurship Jack M. Kaplan ; Anthony C. Warren |
| title_fullStr | Patterns of entrepreneurship Jack M. Kaplan ; Anthony C. Warren |
| title_full_unstemmed | Patterns of entrepreneurship Jack M. Kaplan ; Anthony C. Warren |
| title_short | Patterns of entrepreneurship |
| title_sort | patterns of entrepreneurship |
| topic | Entrepreneuriat Entrepreneurship Entrepreneurship (DE-588)7588126-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Entrepreneuriat Entrepreneurship Unternehmensgründung Einführung |
| url | http://www.loc.gov/catdir/toc/ecip067/2006003342.html http://www.loc.gov/catdir/enhancements/fy0629/2006003342-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014898746&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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