Marketing efficiency in tourism: coping with volatile demand
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin
Schmidt
2006
|
| Schriftenreihe: | Tourism research and concepts
1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 262 S. Ill., graph. Darst., Kt. |
| ISBN: | 9783503097241 3503097244 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804135507089686528 |
|---|---|
| adam_text | TABLE OF CONTENTS PETER KELLER INTRODUCTION 1
..............................................................................
.................................... SECTION 1: VOLATILE DEMAND AND
RECOVERY MARKETING RICHARD BUTLER VOLATILE DEMAND FOR TOURISM? - WE CAN
ONLY MARKET EFFICIENTLY TO WHAT WE KNOW, RATHER THAN TO WHAT WE IMAGINE
13 .....................................................................
ULF SONNTAG VOLATILE TOURISM CONSUMER = STABLE TOURISM MARKET? -
MARKET RESEARCH RESULTS ON THE DEMAND SIDE OF THE GERMAN HOLIDAY MARKET
23 ..................................... LINDSAY TURNER, CHAU JO VU,
STEPHEN F. WITT RECOVERY MARKETING AFTER TOURISM SHOCKS 35
................................................................ SECTION
2: PROLIFERATION OF DESTINATIONS AND NEED FOR BRANDING ED BROOKER, FRANK
M GO THE RELATIONSHIP BETWEEN BRANDING AND INNOVATION: THE SMTE
PERSPECTIVE 53 ....... MIKE PETERS, KLAUS WEIERMAIR, PHUNTHUMADEE
KATAWANDEE STRATEGIC BRAND MANAGEMENT OF TOURISM DESTINATIONS: CREATING
EMOTIONS AND MEANINGFUL INTANGIBLES 65
..............................................................................
................ PETER WILLIAMS, JENNIFER REILLY, WOLFGANG HAIDER
DESTINATION BRANDING AND SKIER ENVIRONMENTAL ATTITUDES 81
........................................ SECTION 3: PRICING IN
CONDITIONS OF GLOBAL COMPETITION PHILIPP E. BOKSBERGER, BRANDON CHAN
CUSTOMER VALUE BASED PRICING IN TOURISM AND HOSPITALITY - PENINSULA
BANKOK S CONCEPTUAL APPROACH 95
..............................................................................
........................ FRIEDA RAICH, HARALD PECHLANER, BARBARA HOELZL
PRICE SATISFACTION IN THE HOTEL INDUSTRY 107
......................................................................
SECTION 4: HIGHER CUSTOMER VALUE AND IT BASED DISTRIBUTION CHANNELS ARJA
LEMMETYINEN, REIMA SUOMI COOPERATION OF SMALL ENTERPRISES IN A WEB-BASED
TOURISM NETWORK - CASE OF THE OLD MAIL ROAD IN FINLAND, ALAND AND SWEDEN
119 ................................................... MIRIAM
SCAGLIONE, ROLAND SCHEGG, JAMIE MURPHY INVESTIGATING WEBSITE PERFORMANCE
IN VALAIS HOSPITALITY INDUSTRY 131 ......................... SECTION 5:
METHODS TO INCREASE MARKETING MANAGEMENT EFFICIENCY PIETRO BERITELLI,
CHRISTIAN LAESSER, FABIAN WIDMANN MAKING SENSE OF DESTINATION PROMOTION
- ON THE IMPACT OF PROMOTIONAL MEASURES ON OVERNIGHT STAYS AND INCOME
FROM TOURISM 145 ........................................... RAIJA
KOMPPULA, ANJA TUOHINO, ARVO PELTONEN, SEPPO AHO DOES IMAGE-RESEARCH
CONTRIBUTE TO OPERATIVE MARKETING PLANNING; CASE FINLAND 159
..............................................................................
................................... ARJA LEMMETYINEN, FRANK M GO, ED
BROOKER INTEGRATED MARKETING EFFICIENCY THROUGH CO-INNOVATION PROCESS -
TOOLS FOR MANAGING THE DESTINATION MARKETING ORGANIZATION 173
.................................................... EGON SMERAL,
MICHAEL WUEGER IMPROVING MARKETING EFFICIENCY THROUGH THE IMPLEMENTATION
OF ADVANCED FORECASTING METHODS: A SHORT-TERM APPROACH 183
............................................................. KARL
SOCHER THE CONTRIBUTION OF THE STATE TO MORE EFFICIENT AND EFFECTIVE
MARKETING 193 ............... SECTION 6: ADVANTAGES OF INTEGRATED
PROMOTION OF PLACES MANUELA DE CARLO, SILVIA CANALI DESTINATION STRATEGY
AND FIRM STRATEGY: THE OVERLOOKED LINK
................................... 205 CLAUDE ORIGET DU CLUZEAU
VOLATILE TOURISM DEMAND IN EUROPEAN CITIES AND ROLE OF LOCAL POPULATIONS
............219 HARALD PECHLANER, ELISABETH FISCHER, FRANK M GO
IDENTITY- CREATING VALUES AS A BASIS FOR THE INTEGRATED PROMOTION?- THE
CASE OF INGOLSTADT - AUDI AG PARTNERSHIP
........................................................231 TOMASZ
STUDZIENIECKI TOURISM MARKETING IN TRANSBORDER REGIONS
................................................................243 LIST
OF AUTHORS
.............................................................................................................
255
|
| adam_txt |
TABLE OF CONTENTS PETER KELLER INTRODUCTION 1
.
. SECTION 1: VOLATILE DEMAND AND
RECOVERY MARKETING RICHARD BUTLER VOLATILE DEMAND FOR TOURISM? - WE CAN
ONLY MARKET EFFICIENTLY TO WHAT WE KNOW, RATHER THAN TO WHAT WE IMAGINE
13 .
ULF SONNTAG "VOLATILE" TOURISM CONSUMER = STABLE TOURISM MARKET? -
MARKET RESEARCH RESULTS ON THE DEMAND SIDE OF THE GERMAN HOLIDAY MARKET
23 . LINDSAY TURNER, CHAU JO VU,
STEPHEN F. WITT RECOVERY MARKETING AFTER TOURISM SHOCKS 35
. SECTION
2: PROLIFERATION OF DESTINATIONS AND NEED FOR BRANDING ED BROOKER, FRANK
M GO THE RELATIONSHIP BETWEEN BRANDING AND INNOVATION: THE SMTE
PERSPECTIVE 53 . MIKE PETERS, KLAUS WEIERMAIR, PHUNTHUMADEE
KATAWANDEE STRATEGIC BRAND MANAGEMENT OF TOURISM DESTINATIONS: CREATING
EMOTIONS AND MEANINGFUL INTANGIBLES 65
.
. PETER WILLIAMS, JENNIFER REILLY, WOLFGANG HAIDER
DESTINATION BRANDING AND SKIER ENVIRONMENTAL ATTITUDES 81
. SECTION 3: PRICING IN
CONDITIONS OF GLOBAL COMPETITION PHILIPP E. BOKSBERGER, BRANDON CHAN
CUSTOMER VALUE BASED PRICING IN TOURISM AND HOSPITALITY - PENINSULA
BANKOK'S CONCEPTUAL APPROACH 95
.
. FRIEDA RAICH, HARALD PECHLANER, BARBARA HOELZL
PRICE SATISFACTION IN THE HOTEL INDUSTRY 107
.
SECTION 4: HIGHER CUSTOMER VALUE AND IT BASED DISTRIBUTION CHANNELS ARJA
LEMMETYINEN, REIMA SUOMI COOPERATION OF SMALL ENTERPRISES IN A WEB-BASED
TOURISM NETWORK - CASE OF THE OLD MAIL ROAD IN FINLAND, ALAND AND SWEDEN
119 . MIRIAM
SCAGLIONE, ROLAND SCHEGG, JAMIE MURPHY INVESTIGATING WEBSITE PERFORMANCE
IN VALAIS' HOSPITALITY INDUSTRY 131 . SECTION 5:
METHODS TO INCREASE MARKETING MANAGEMENT EFFICIENCY PIETRO BERITELLI,
CHRISTIAN LAESSER, FABIAN WIDMANN MAKING SENSE OF DESTINATION PROMOTION
- ON THE IMPACT OF PROMOTIONAL MEASURES ON OVERNIGHT STAYS AND INCOME
FROM TOURISM 145 . RAIJA
KOMPPULA, ANJA TUOHINO, ARVO PELTONEN, SEPPO AHO DOES IMAGE-RESEARCH
CONTRIBUTE TO OPERATIVE MARKETING PLANNING; CASE FINLAND 159
.
. ARJA LEMMETYINEN, FRANK M GO, ED
BROOKER INTEGRATED MARKETING EFFICIENCY THROUGH CO-INNOVATION PROCESS -
TOOLS FOR MANAGING THE DESTINATION MARKETING ORGANIZATION 173
. EGON SMERAL,
MICHAEL WUEGER IMPROVING MARKETING EFFICIENCY THROUGH THE IMPLEMENTATION
OF ADVANCED FORECASTING METHODS: A SHORT-TERM APPROACH 183
. KARL
SOCHER THE CONTRIBUTION OF THE STATE TO MORE EFFICIENT AND EFFECTIVE
MARKETING 193 . SECTION 6: ADVANTAGES OF INTEGRATED
PROMOTION OF PLACES MANUELA DE CARLO, SILVIA CANALI DESTINATION STRATEGY
AND FIRM STRATEGY: THE OVERLOOKED LINK
. 205 CLAUDE ORIGET DU CLUZEAU
VOLATILE TOURISM DEMAND IN EUROPEAN CITIES AND ROLE OF LOCAL POPULATIONS
.219 HARALD PECHLANER, ELISABETH FISCHER, FRANK M GO
IDENTITY- CREATING VALUES AS A BASIS FOR THE INTEGRATED PROMOTION?- THE
CASE OF INGOLSTADT - AUDI AG PARTNERSHIP
.231 TOMASZ
STUDZIENIECKI TOURISM MARKETING IN TRANSBORDER REGIONS
.243 LIST
OF AUTHORS
.
255 |
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| series2 | Tourism research and concepts |
| spelling | Marketing efficiency in tourism coping with volatile demand ed. by Peter Keller ... With contrib. by Seppo Aho ... [International Association of Scientific Experts in Tourism (AIEST)] Berlin Schmidt 2006 VII, 262 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Tourism research and concepts 1 Tourism Marketing Tourismus (DE-588)4018406-7 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Marketingmanagement (DE-588)4168907-0 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Keller, Peter Sonstige oth Aho, Seppo Sonstige (DE-588)131914383 oth Tourism research and concepts 1 (DE-604)BV021734109 1 OEBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014898376&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing efficiency in tourism coping with volatile demand Tourism research and concepts Tourism Marketing Tourismus (DE-588)4018406-7 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4200234-5 (DE-588)4168907-0 (DE-588)4143413-4 |
| title | Marketing efficiency in tourism coping with volatile demand |
| title_auth | Marketing efficiency in tourism coping with volatile demand |
| title_exact_search | Marketing efficiency in tourism coping with volatile demand |
| title_exact_search_txtP | Marketing efficiency in tourism coping with volatile demand |
| title_full | Marketing efficiency in tourism coping with volatile demand ed. by Peter Keller ... With contrib. by Seppo Aho ... [International Association of Scientific Experts in Tourism (AIEST)] |
| title_fullStr | Marketing efficiency in tourism coping with volatile demand ed. by Peter Keller ... With contrib. by Seppo Aho ... [International Association of Scientific Experts in Tourism (AIEST)] |
| title_full_unstemmed | Marketing efficiency in tourism coping with volatile demand ed. by Peter Keller ... With contrib. by Seppo Aho ... [International Association of Scientific Experts in Tourism (AIEST)] |
| title_short | Marketing efficiency in tourism |
| title_sort | marketing efficiency in tourism coping with volatile demand |
| title_sub | coping with volatile demand |
| topic | Tourism Marketing Tourismus (DE-588)4018406-7 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Tourism Marketing Tourismus Wettbewerbsstrategie Marketingmanagement Aufsatzsammlung |
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| volume_link | (DE-604)BV021734109 |
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