Internes Brand Management: machen Sie Ihre Mitarbeiter zu Markenbotschaftern
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Weinheim
WILEY-VCH-Verl.
2006
|
Ausgabe: | 1. Aufl. |
Schlagworte: | |
Online-Zugang: | Inhaltstext |
Beschreibung: | 263 S. graph. Darst. |
ISBN: | 9783527502493 3527502491 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV021680297 | ||
003 | DE-604 | ||
005 | 20091203 | ||
007 | t | ||
008 | 060801s2006 gw d||| |||| 00||| ger d | ||
016 | 7 | |a 980329167 |2 DE-101 | |
020 | |a 9783527502493 |c Gb. : ca. EUR 39.90, ca. sfr 64.00 |9 978-3-527-50249-3 | ||
020 | |a 3527502491 |c Gb. : ca. EUR 39.90, ca. sfr 64.00 |9 3-527-50249-1 | ||
035 | |a (OCoLC)162240607 | ||
035 | |a (DE-599)BVBBV021680297 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a ger | |
044 | |a gw |c XA-DE-BW | ||
049 | |a DE-859 |a DE-473 |a DE-1051 |a DE-12 |a DE-862 |a DE-1049 |a DE-M347 |a DE-1102 |a DE-858 |a DE-526 |a DE-2070s |a DE-B170 | ||
084 | |a QP 320 |0 (DE-625)141853: |2 rvk | ||
084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
084 | |a QV 570 |0 (DE-625)142158: |2 rvk | ||
084 | |a 650 |2 sdnb | ||
100 | 1 | |a Barrow, Simon |e Verfasser |4 aut | |
240 | 1 | 0 | |a The employer brand |
245 | 1 | 0 | |a Internes Brand Management |b machen Sie Ihre Mitarbeiter zu Markenbotschaftern |c Simon Barrow und Richard Mosley |
250 | |a 1. Aufl. | ||
264 | 1 | |a Weinheim |b WILEY-VCH-Verl. |c 2006 | |
300 | |a 263 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Mitarbeiter |0 (DE-588)4120744-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Motivation |0 (DE-588)4040364-6 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
689 | 0 | 1 | |a Mitarbeiter |0 (DE-588)4120744-0 |D s |
689 | 0 | 2 | |a Motivation |0 (DE-588)4040364-6 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Mosley, Richard |e Verfasser |4 aut | |
856 | 4 | 2 | |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=2831476&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-014894524 |
Datensatz im Suchindex
DE-BY-862_location | 2000 |
---|---|
DE-BY-FWS_call_number | 2000/QP 624 B278 |
DE-BY-FWS_katkey | 279550 |
DE-BY-FWS_media_number | 083000396619 |
_version_ | 1806528613165563904 |
adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Barrow, Simon Mosley, Richard |
author_facet | Barrow, Simon Mosley, Richard |
author_role | aut aut |
author_sort | Barrow, Simon |
author_variant | s b sb r m rm |
building | Verbundindex |
bvnumber | BV021680297 |
classification_rvk | QP 320 QP 624 QV 570 |
ctrlnum | (OCoLC)162240607 (DE-599)BVBBV021680297 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 1. Aufl. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV021680297</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20091203</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">060801s2006 gw d||| |||| 00||| ger d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">980329167</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783527502493</subfield><subfield code="c">Gb. : ca. EUR 39.90, ca. sfr 64.00</subfield><subfield code="9">978-3-527-50249-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3527502491</subfield><subfield code="c">Gb. : ca. EUR 39.90, ca. sfr 64.00</subfield><subfield code="9">3-527-50249-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)162240607</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021680297</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-B170</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 320</subfield><subfield code="0">(DE-625)141853:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QV 570</subfield><subfield code="0">(DE-625)142158:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Barrow, Simon</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">The employer brand</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Internes Brand Management</subfield><subfield code="b">machen Sie Ihre Mitarbeiter zu Markenbotschaftern</subfield><subfield code="c">Simon Barrow und Richard Mosley</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Weinheim</subfield><subfield code="b">WILEY-VCH-Verl.</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">263 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mitarbeiter</subfield><subfield code="0">(DE-588)4120744-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Motivation</subfield><subfield code="0">(DE-588)4040364-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Mitarbeiter</subfield><subfield code="0">(DE-588)4120744-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Motivation</subfield><subfield code="0">(DE-588)4040364-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mosley, Richard</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=2831476&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014894524</subfield></datafield></record></collection> |
id | DE-604.BV021680297 |
illustrated | Illustrated |
index_date | 2024-07-02T15:11:10Z |
indexdate | 2024-08-05T08:39:00Z |
institution | BVB |
isbn | 9783527502493 3527502491 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014894524 |
oclc_num | 162240607 |
open_access_boolean | |
owner | DE-859 DE-473 DE-BY-UBG DE-1051 DE-12 DE-862 DE-BY-FWS DE-1049 DE-M347 DE-1102 DE-858 DE-526 DE-2070s DE-B170 |
owner_facet | DE-859 DE-473 DE-BY-UBG DE-1051 DE-12 DE-862 DE-BY-FWS DE-1049 DE-M347 DE-1102 DE-858 DE-526 DE-2070s DE-B170 |
physical | 263 S. graph. Darst. |
publishDate | 2006 |
publishDateSearch | 2006 |
publishDateSort | 2006 |
publisher | WILEY-VCH-Verl. |
record_format | marc |
spellingShingle | Barrow, Simon Mosley, Richard Internes Brand Management machen Sie Ihre Mitarbeiter zu Markenbotschaftern Mitarbeiter (DE-588)4120744-0 gnd Markenpolitik (DE-588)4144679-3 gnd Motivation (DE-588)4040364-6 gnd |
subject_GND | (DE-588)4120744-0 (DE-588)4144679-3 (DE-588)4040364-6 |
title | Internes Brand Management machen Sie Ihre Mitarbeiter zu Markenbotschaftern |
title_alt | The employer brand |
title_auth | Internes Brand Management machen Sie Ihre Mitarbeiter zu Markenbotschaftern |
title_exact_search | Internes Brand Management machen Sie Ihre Mitarbeiter zu Markenbotschaftern |
title_exact_search_txtP | Internes Brand Management machen Sie Ihre Mitarbeiter zu Markenbotschaftern |
title_full | Internes Brand Management machen Sie Ihre Mitarbeiter zu Markenbotschaftern Simon Barrow und Richard Mosley |
title_fullStr | Internes Brand Management machen Sie Ihre Mitarbeiter zu Markenbotschaftern Simon Barrow und Richard Mosley |
title_full_unstemmed | Internes Brand Management machen Sie Ihre Mitarbeiter zu Markenbotschaftern Simon Barrow und Richard Mosley |
title_short | Internes Brand Management |
title_sort | internes brand management machen sie ihre mitarbeiter zu markenbotschaftern |
title_sub | machen Sie Ihre Mitarbeiter zu Markenbotschaftern |
topic | Mitarbeiter (DE-588)4120744-0 gnd Markenpolitik (DE-588)4144679-3 gnd Motivation (DE-588)4040364-6 gnd |
topic_facet | Mitarbeiter Markenpolitik Motivation |
url | http://deposit.dnb.de/cgi-bin/dokserv?id=2831476&prov=M&dok_var=1&dok_ext=htm |
work_keys_str_mv | AT barrowsimon theemployerbrand AT mosleyrichard theemployerbrand AT barrowsimon internesbrandmanagementmachensieihremitarbeiterzumarkenbotschaftern AT mosleyrichard internesbrandmanagementmachensieihremitarbeiterzumarkenbotschaftern |
Beschreibung
THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 QP 624 B278 |
---|---|
Exemplar 1 | ausleihbar Verfügbar Bestellen |