Angel customers and demon customers: discover which is which and turbo-charge your stock
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Portfolio
2003
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 243 S. graph. Darst. |
| ISBN: | 1591840074 |
Internformat
MARC
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| 100 | 1 | |a Selden, Larry |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Angel customers and demon customers |b discover which is which and turbo-charge your stock |c Larry Selden & Geoffrey Colvin |
| 246 | 1 | 3 | |a Angel customers & demon customers |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York, NY |b Portfolio |c 2003 | |
| 300 | |a X, 243 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Klantenbinding |2 gtt | |
| 650 | 7 | |a Klantgerichtheid |2 gtt | |
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Datensatz im Suchindex
| _version_ | 1804135496203370496 |
|---|---|
| adam_text | Contents
Acknowledgments vii
Chapterl
The Trillion Dollar Opportunity You re Missing 1
What It Means—and What It s Worth—to Be Truly Customer
Centered
Chapter 2
Will This Customer Sink Your Stock? 34
Understanding How Your Average Customer Creates or Destroys
Shareowner Value
Chapter 3
The Astonishing Truth About Customer Profitability 45
The Surprising Things You Discover When You Learn How to
Deaverage It
Chapter4
Managing Customer Profitability the Right Way 60
What Your Real Goal Is and a Practical Scorecard to
Track Progress
x Contents
Chapter 5
Organizing Around Customers 91
Why Do It and Why More Companies Don t Do It
Chapter 6
The Right Way to Segment Customers 118
Reconceiving Your Company as a Customer Portfolio
Chapter 7
Knowing and Winning Customers 139
The Beginning of Value Proposition Management
Chapter 8
Driving It to the Ledger 163
Making Value Proposition Management Pay
Chapter 9
Becoming Truly Customer Centered 177
The Nuts and Bolts of Making It Happen in Your Organization
Chapter 10
A Better Way to Do M A 199
How to Stop Takeovers from Making Shareowners Poorer
Chapter 11
Your Action Plan 220
What to Do on Monday Morning
Notes 231
Index 237
|
| adam_txt |
Contents
Acknowledgments vii
Chapterl
The Trillion Dollar Opportunity You're Missing 1
What It Means—and What It's Worth—to Be Truly Customer
Centered
Chapter 2
Will This Customer Sink Your Stock? 34
Understanding How Your Average Customer Creates or Destroys
Shareowner Value
Chapter 3
The Astonishing Truth About Customer Profitability 45
The Surprising Things You Discover When You Learn How to
"Deaverage" It
Chapter4
Managing Customer Profitability the Right Way 60
What Your Real Goal Is and a Practical Scorecard to
Track Progress
x Contents
Chapter 5
Organizing Around Customers 91
Why Do It and Why More Companies Don't Do It
Chapter 6
The Right Way to Segment Customers 118
Reconceiving Your Company as a Customer Portfolio
Chapter 7
Knowing and Winning Customers 139
The Beginning of Value Proposition Management
Chapter 8
Driving It to the Ledger 163
Making Value Proposition Management Pay
Chapter 9
Becoming Truly Customer Centered 177
The Nuts and Bolts of Making It Happen in Your Organization
Chapter 10
A Better Way to Do M A 199
How to Stop Takeovers from Making Shareowners Poorer
Chapter 11
Your Action Plan 220
What to Do on Monday Morning
Notes 231
Index 237 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T15:10:21Z |
| indexdate | 2024-07-09T20:41:26Z |
| institution | BVB |
| isbn | 1591840074 |
| language | English |
| lccn | 2003048203 |
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| spelling | Selden, Larry Verfasser aut Angel customers and demon customers discover which is which and turbo-charge your stock Larry Selden & Geoffrey Colvin Angel customers & demon customers 1. publ. New York, NY Portfolio 2003 X, 243 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Klantenbinding gtt Klantgerichtheid gtt Customer relations Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenwert (DE-588)4515875-7 s Kundengruppenmanagement (DE-588)4197319-7 s b DE-604 Colvin, Geoff 1953- Verfasser (DE-588)13875571X aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014891384&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Selden, Larry Colvin, Geoff 1953- Angel customers and demon customers discover which is which and turbo-charge your stock Klantenbinding gtt Klantgerichtheid gtt Customer relations Kundengruppenmanagement (DE-588)4197319-7 gnd Kundenwert (DE-588)4515875-7 gnd |
| subject_GND | (DE-588)4197319-7 (DE-588)4515875-7 |
| title | Angel customers and demon customers discover which is which and turbo-charge your stock |
| title_alt | Angel customers & demon customers |
| title_auth | Angel customers and demon customers discover which is which and turbo-charge your stock |
| title_exact_search | Angel customers and demon customers discover which is which and turbo-charge your stock |
| title_exact_search_txtP | Angel customers and demon customers discover which is which and turbo-charge your stock |
| title_full | Angel customers and demon customers discover which is which and turbo-charge your stock Larry Selden & Geoffrey Colvin |
| title_fullStr | Angel customers and demon customers discover which is which and turbo-charge your stock Larry Selden & Geoffrey Colvin |
| title_full_unstemmed | Angel customers and demon customers discover which is which and turbo-charge your stock Larry Selden & Geoffrey Colvin |
| title_short | Angel customers and demon customers |
| title_sort | angel customers and demon customers discover which is which and turbo charge your stock |
| title_sub | discover which is which and turbo-charge your stock |
| topic | Klantenbinding gtt Klantgerichtheid gtt Customer relations Kundengruppenmanagement (DE-588)4197319-7 gnd Kundenwert (DE-588)4515875-7 gnd |
| topic_facet | Klantenbinding Klantgerichtheid Customer relations Kundengruppenmanagement Kundenwert |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014891384&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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