Social marketing in the 21st century:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. [u.a.]
SAGE Publications
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Publisher description Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 237-252) and index |
| Beschreibung: | XI, 264 S. 24 cm |
| ISBN: | 141291633X 1412916348 |
Internformat
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| 100 | 1 | |a Andreasen, Alan R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social marketing in the 21st century |c Alan R. Andreasen |
| 264 | 1 | |a Thousand Oaks, Calif. [u.a.] |b SAGE Publications |c 2006 | |
| 300 | |a XI, 264 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 237-252) and index | ||
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| 650 | 4 | |a Social marketing | |
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Datensatz im Suchindex
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Contents
Preface vii
Acknowledgments xi
PART I. INTRODUCTION 1
1. Social Change, Social Problems, and
21st Century Social Marketing 3
2. Creating and Framing the Agenda 31
PART II. SOCIAL PROBLEMS AND
THE ROLE OF SOCIAL MARKETING 61
3. The Structure of Social Problems 63
4. The Role of Social Marketing 87
5. Setting Priorities in Social Marketing 109
PART III. UPSTREAM APPLICATIONS 125
6. Beyond Downstream Interventions: Influencing Communities 127
7. Structural Change: Influencing Lawmakers and Regulators 147
8. Structural Change: Recruiting Business Allies 169
9. Recruiting Allies in the Media and Health Care Communities 195
PART IV. CONCLUSIONS 213
10. Repositioning Social Marketing for the 21st Century 215
References 237
Index 253
About the Author 263 |
| adam_txt |
Contents
Preface vii
Acknowledgments xi
PART I. INTRODUCTION 1
1. Social Change, Social Problems, and
21st Century Social Marketing 3
2. Creating and Framing the Agenda 31
PART II. SOCIAL PROBLEMS AND
THE ROLE OF SOCIAL MARKETING 61
3. The Structure of Social Problems 63
4. The Role of Social Marketing 87
5. Setting Priorities in Social Marketing 109
PART III. UPSTREAM APPLICATIONS 125
6. Beyond Downstream Interventions: Influencing Communities 127
7. Structural Change: Influencing Lawmakers and Regulators 147
8. Structural Change: Recruiting Business Allies 169
9. Recruiting Allies in the Media and Health Care Communities 195
PART IV. CONCLUSIONS 213
10. Repositioning Social Marketing for the 21st Century 215
References 237
Index 253
About the Author 263 |
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| isbn | 141291633X 1412916348 |
| language | English |
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| spelling | Andreasen, Alan R. Verfasser aut Social marketing in the 21st century Alan R. Andreasen Thousand Oaks, Calif. [u.a.] SAGE Publications 2006 XI, 264 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 237-252) and index Marketing social Social marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 http://www.loc.gov/catdir/toc/ecip0517/2005022466.html Table of contents http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014887189&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Andreasen, Alan R. Social marketing in the 21st century Marketing social Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Social marketing in the 21st century |
| title_auth | Social marketing in the 21st century |
| title_exact_search | Social marketing in the 21st century |
| title_exact_search_txtP | Social marketing in the 21st century |
| title_full | Social marketing in the 21st century Alan R. Andreasen |
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| title_full_unstemmed | Social marketing in the 21st century Alan R. Andreasen |
| title_short | Social marketing in the 21st century |
| title_sort | social marketing in the 21st century |
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| topic_facet | Marketing social Social marketing Soziomarketing |
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