Holdings: Marketing metrics :: THWS Bibkatalog

Marketing metrics: 50+ metrics every executive should master

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Bibliographic Details
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ Wharton 2006
Edition:	1. print.
Subjects:	Marketing - Modèles mathématiques Marketing - Recherche Marketing Statistieken Mathematisches Modell Marketing research Marketing > Mathematical models Marketingforschung Statistische Maßzahl
Online Access:	Table of contents Inhaltsverzeichnis
Item Description:	Includes bibliographical references and index
Physical Description:	XVI, 359 S. graph. Darst.
ISBN:	0131873709

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MARC


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Record in the Search Index

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adam_text	MARKETING METRICS / FARRIS, PAUL : C2006 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION SHARE OF HEARTS, MINDS, AND MARKETS MARGINS AND PROFITS PRODUCT AND PORTFOLIO MANAGEMENT CUSTOMER PROFITABILITY SALES FORCE AND CHANNEL MANAGEMENT PRICING STRATEGY PROMOTION ADVERTISING MEDIA AND WEB METRICS MARKETING AND FINANCE THE MARKETING METRICS X-RAY. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
adam_txt	MARKETING METRICS / FARRIS, PAUL : C2006 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION SHARE OF HEARTS, MINDS, AND MARKETS MARGINS AND PROFITS PRODUCT AND PORTFOLIO MANAGEMENT CUSTOMER PROFITABILITY SALES FORCE AND CHANNEL MANAGEMENT PRICING STRATEGY PROMOTION ADVERTISING MEDIA AND WEB METRICS MARKETING AND FINANCE THE MARKETING METRICS X-RAY. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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index_date	2024-07-02T15:08:33Z
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isbn	0131873709
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lccn	2005031114
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physical	XVI, 359 S. graph. Darst.
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spelling	Marketing metrics 50+ metrics every executive should master Paul Farris ... 1. print. Upper Saddle River, NJ Wharton 2006 XVI, 359 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing - Modèles mathématiques Marketing - Recherche Marketing gtt Statistieken gtt Mathematisches Modell Marketing research Marketing Mathematical models Marketingforschung (DE-588)4200055-5 gnd rswk-swf Statistische Maßzahl (DE-588)4218541-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Marketing (DE-588)4037589-4 s Mathematisches Modell (DE-588)4114528-8 s Statistische Maßzahl (DE-588)4218541-5 s b DE-604 Farris, Paul W. Sonstige oth http://www.loc.gov/catdir/toc/ecip062/2005031114.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014884495&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Marketing metrics 50+ metrics every executive should master Marketing - Modèles mathématiques Marketing - Recherche Marketing gtt Statistieken gtt Mathematisches Modell Marketing research Marketing Mathematical models Marketingforschung (DE-588)4200055-5 gnd Statistische Maßzahl (DE-588)4218541-5 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4218541-5 (DE-588)4037589-4 (DE-588)4114528-8
title	Marketing metrics 50+ metrics every executive should master
title_auth	Marketing metrics 50+ metrics every executive should master
title_exact_search	Marketing metrics 50+ metrics every executive should master
title_exact_search_txtP	Marketing metrics 50+ metrics every executive should master
title_full	Marketing metrics 50+ metrics every executive should master Paul Farris ...
title_fullStr	Marketing metrics 50+ metrics every executive should master Paul Farris ...
title_full_unstemmed	Marketing metrics 50+ metrics every executive should master Paul Farris ...
title_short	Marketing metrics
title_sort	marketing metrics 50 metrics every executive should master
title_sub	50+ metrics every executive should master
topic	Marketing - Modèles mathématiques Marketing - Recherche Marketing gtt Statistieken gtt Mathematisches Modell Marketing research Marketing Mathematical models Marketingforschung (DE-588)4200055-5 gnd Statistische Maßzahl (DE-588)4218541-5 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd
topic_facet	Marketing - Modèles mathématiques Marketing - Recherche Marketing Statistieken Mathematisches Modell Marketing research Marketing Mathematical models Marketingforschung Statistische Maßzahl
url	http://www.loc.gov/catdir/toc/ecip062/2005031114.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014884495&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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