Verfügbarkeit: Marketing metrics

Marketing metrics: 50+ metrics every executive should master

Gespeichert in:

Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Upper Saddle River, NJ Wharton 2006
Ausgabe:	1. print.
Schlagworte:	Marketing - Modèles mathématiques Marketing - Recherche Marketing Statistieken Mathematisches Modell Marketing research Marketing > Mathematical models Marketingforschung Statistische Maßzahl
Online-Zugang:	Table of contents Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XVI, 359 S. graph. Darst.
ISBN:	0131873709

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV021670113
003	DE-604
005	20060906
007	t
008	060725s2006 xxud\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 2005031114
020			\|a 0131873709 \|c hardback : alk. paper \|9 0-13-187370-9
035			\|a (OCoLC)62281450
035			\|a (DE-599)BVBBV021670113
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-N2 \|a DE-19
050		0	\|a HF5415.2
082	0		\|a 658.8/3 \|2 22
084			\|a QP 610 \|0 (DE-625)141907: \|2 rvk
245	1	0	\|a Marketing metrics \|b 50+ metrics every executive should master \|c Paul Farris ...
250			\|a 1. print.
264		1	\|a Upper Saddle River, NJ \|b Wharton \|c 2006
300			\|a XVI, 359 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Includes bibliographical references and index
650		4	\|a Marketing - Modèles mathématiques
650		4	\|a Marketing - Recherche
650		7	\|a Marketing \|2 gtt
650		7	\|a Statistieken \|2 gtt
650		4	\|a Mathematisches Modell
650		4	\|a Marketing research
650		4	\|a Marketing \|x Mathematical models
650	0	7	\|a Marketingforschung \|0 (DE-588)4200055-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Statistische Maßzahl \|0 (DE-588)4218541-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Mathematisches Modell \|0 (DE-588)4114528-8 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketingforschung \|0 (DE-588)4200055-5 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	2	\|a Mathematisches Modell \|0 (DE-588)4114528-8 \|D s
689	0	3	\|a Statistische Maßzahl \|0 (DE-588)4218541-5 \|D s
689	0		\|C b \|5 DE-604
700	1		\|a Farris, Paul W. \|e Sonstige \|4 oth
856	4		\|u http://www.loc.gov/catdir/toc/ecip062/2005031114.html \|3 Table of contents
856	4	2	\|m LoC Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014884495&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-014884495

Datensatz im Suchindex

_version_	1804135485710270464
adam_text	MARKETING METRICS / FARRIS, PAUL : C2006 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION SHARE OF HEARTS, MINDS, AND MARKETS MARGINS AND PROFITS PRODUCT AND PORTFOLIO MANAGEMENT CUSTOMER PROFITABILITY SALES FORCE AND CHANNEL MANAGEMENT PRICING STRATEGY PROMOTION ADVERTISING MEDIA AND WEB METRICS MARKETING AND FINANCE THE MARKETING METRICS X-RAY. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
adam_txt	MARKETING METRICS / FARRIS, PAUL : C2006 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION SHARE OF HEARTS, MINDS, AND MARKETS MARGINS AND PROFITS PRODUCT AND PORTFOLIO MANAGEMENT CUSTOMER PROFITABILITY SALES FORCE AND CHANNEL MANAGEMENT PRICING STRATEGY PROMOTION ADVERTISING MEDIA AND WEB METRICS MARKETING AND FINANCE THE MARKETING METRICS X-RAY. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
any_adam_object_boolean	1
building	Verbundindex
bvnumber	BV021670113
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.2
callnumber-search	HF5415.2
callnumber-sort	HF 45415.2
callnumber-subject	HF - Commerce
classification_rvk	QP 610
ctrlnum	(OCoLC)62281450 (DE-599)BVBBV021670113
dewey-full	658.8/3
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/3
dewey-search	658.8/3
dewey-sort	3658.8 13
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	1. print.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02142nam a2200553zc 4500</leader><controlfield tag="001">BV021670113</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20060906 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">060725s2006 xxud\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2005031114</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0131873709</subfield><subfield code="c">hardback : alk. paper</subfield><subfield code="9">0-13-187370-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)62281450</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021670113</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 610</subfield><subfield code="0">(DE-625)141907:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing metrics</subfield><subfield code="b">50+ metrics every executive should master</subfield><subfield code="c">Paul Farris ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Upper Saddle River, NJ</subfield><subfield code="b">Wharton</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 359 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Modèles mathématiques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Statistieken</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Mathematical models</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Statistische Maßzahl</subfield><subfield code="0">(DE-588)4218541-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Statistische Maßzahl</subfield><subfield code="0">(DE-588)4218541-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Farris, Paul W.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip062/2005031114.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014884495&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014884495</subfield></datafield></record></collection>
id	DE-604.BV021670113
illustrated	Illustrated
index_date	2024-07-02T15:08:33Z
indexdate	2024-07-09T20:41:16Z
institution	BVB
isbn	0131873709
language	English
lccn	2005031114
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-014884495
oclc_num	62281450
open_access_boolean
owner	DE-N2 DE-19 DE-BY-UBM
owner_facet	DE-N2 DE-19 DE-BY-UBM
physical	XVI, 359 S. graph. Darst.
publishDate	2006
publishDateSearch	2006
publishDateSort	2006
publisher	Wharton
record_format	marc
spelling	Marketing metrics 50+ metrics every executive should master Paul Farris ... 1. print. Upper Saddle River, NJ Wharton 2006 XVI, 359 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing - Modèles mathématiques Marketing - Recherche Marketing gtt Statistieken gtt Mathematisches Modell Marketing research Marketing Mathematical models Marketingforschung (DE-588)4200055-5 gnd rswk-swf Statistische Maßzahl (DE-588)4218541-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Marketing (DE-588)4037589-4 s Mathematisches Modell (DE-588)4114528-8 s Statistische Maßzahl (DE-588)4218541-5 s b DE-604 Farris, Paul W. Sonstige oth http://www.loc.gov/catdir/toc/ecip062/2005031114.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014884495&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Marketing metrics 50+ metrics every executive should master Marketing - Modèles mathématiques Marketing - Recherche Marketing gtt Statistieken gtt Mathematisches Modell Marketing research Marketing Mathematical models Marketingforschung (DE-588)4200055-5 gnd Statistische Maßzahl (DE-588)4218541-5 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4218541-5 (DE-588)4037589-4 (DE-588)4114528-8
title	Marketing metrics 50+ metrics every executive should master
title_auth	Marketing metrics 50+ metrics every executive should master
title_exact_search	Marketing metrics 50+ metrics every executive should master
title_exact_search_txtP	Marketing metrics 50+ metrics every executive should master
title_full	Marketing metrics 50+ metrics every executive should master Paul Farris ...
title_fullStr	Marketing metrics 50+ metrics every executive should master Paul Farris ...
title_full_unstemmed	Marketing metrics 50+ metrics every executive should master Paul Farris ...
title_short	Marketing metrics
title_sort	marketing metrics 50 metrics every executive should master
title_sub	50+ metrics every executive should master
topic	Marketing - Modèles mathématiques Marketing - Recherche Marketing gtt Statistieken gtt Mathematisches Modell Marketing research Marketing Mathematical models Marketingforschung (DE-588)4200055-5 gnd Statistische Maßzahl (DE-588)4218541-5 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd
topic_facet	Marketing - Modèles mathématiques Marketing - Recherche Marketing Statistieken Mathematisches Modell Marketing research Marketing Mathematical models Marketingforschung Statistische Maßzahl
url	http://www.loc.gov/catdir/toc/ecip062/2005031114.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014884495&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT farrispaulw marketingmetrics50metricseveryexecutiveshouldmaster

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge