APA (7th ed.) Citation

(2006). Marketing metrics: 50+ metrics every executive should master (1. print.). Wharton.

Chicago Style (17th ed.) Citation

Marketing Metrics: 50+ Metrics Every Executive Should Master. 1. print. Upper Saddle River, NJ: Wharton, 2006.

MLA (9th ed.) Citation

Marketing Metrics: 50+ Metrics Every Executive Should Master. 1. print. Wharton, 2006.

Warning: These citations may not always be 100% accurate.