The future of relationship marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Best Business Books
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Auch als: Journal of relationship marketing ; 4,3/4 |
| Beschreibung: | XI, 128 S. |
| ISBN: | 0789031612 0789031620 9780789031617 9780789031624 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | The Future
of Relationship Marketing
CONTENTS
Preface xi
The Future of Relationship Marketing 1
Adrian Palmer
Gloucestershire Business School, UK
David Bejou
Virginia State University
Relationship Marketing and the Challenge of Dialogical
Interaction 11
Richard J. Varey
Waikato Management School, University of Waikato, New Zealand
David Ballantyne
University of Otago School of Business, New Zealand
Trust, Satisfaction and Loyalty in Customer Relationship
Management: An Application of Justice Theory 29
Lyle R. Wetsch
Memorial University, Canada
Are Variety Seekers Bad Customers? An Analysis of the Role
of Recommendations in the Service Profit Chain 43
Herbert Woratschek
University of Bayreuth, Germany
Chris Horbel
University of Bayreuth, Germany
The 4Ps of Relational Marketing, Perspectives, Perceptions,
Paradoxes and Paradigms: Learnings from Organizational
Theory and the Strategy Literature 59
Jaqueline Pels
Universidad Torcuato Di Telia, Argentina
Michael Saren
University of Strathclyde, Scotland
An Exploratory Analysis of CRM Implementation Models 85
Stephan C. Henneberg
University of Bath, United Kingdom
Developing Buyer Seller Relationships Through Face to Face
Negotiations 105
Tracy G. Harwood
DeMontfort University. United Kingdom
Index 123
|
| adam_txt |
The Future
of Relationship Marketing
CONTENTS
Preface xi
The Future of Relationship Marketing 1
Adrian Palmer
Gloucestershire Business School, UK
David Bejou
Virginia State University
Relationship Marketing and the Challenge of Dialogical
Interaction 11
Richard J. Varey
Waikato Management School, University of Waikato, New Zealand
David Ballantyne
University of Otago School of Business, New Zealand
Trust, Satisfaction and Loyalty in Customer Relationship
Management: An Application of Justice Theory 29
Lyle R. Wetsch
Memorial University, Canada
Are Variety Seekers Bad Customers? An Analysis of the Role
of Recommendations in the Service Profit Chain 43
Herbert Woratschek
University of Bayreuth, Germany
Chris Horbel
University of Bayreuth, Germany
The 4Ps of Relational Marketing, Perspectives, Perceptions,
Paradoxes and Paradigms: Learnings from Organizational
Theory and the Strategy Literature 59
Jaqueline Pels
Universidad Torcuato Di Telia, Argentina
Michael Saren
University of Strathclyde, Scotland
An Exploratory Analysis of CRM Implementation Models 85
Stephan C. Henneberg
University of Bath, United Kingdom
Developing Buyer Seller Relationships Through Face to Face
Negotiations 105
Tracy G. Harwood
DeMontfort University. United Kingdom
Index 123 |
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| spelling | The future of relationship marketing David Bejou, Adrian Palmer, editors New York Best Business Books 2006 XI, 128 S. txt rdacontent n rdamedia nc rdacarrier Auch als: Journal of relationship marketing ; 4,3/4 Relationship marketing Customer relations Marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Bejou, David Sonstige oth Palmer, Adrian Sonstige oth http://www.loc.gov/catdir/toc/ecip0516/2005021081.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014884262&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The future of relationship marketing |
| title_auth | The future of relationship marketing |
| title_exact_search | The future of relationship marketing |
| title_exact_search_txtP | The future of relationship marketing |
| title_full | The future of relationship marketing David Bejou, Adrian Palmer, editors |
| title_fullStr | The future of relationship marketing David Bejou, Adrian Palmer, editors |
| title_full_unstemmed | The future of relationship marketing David Bejou, Adrian Palmer, editors |
| title_short | The future of relationship marketing |
| title_sort | the future of relationship marketing |
| topic | Relationship marketing Customer relations Marketing Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
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