Cognitive interviewing: a tool for improving questionnaire design
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks [u.a.]
Sage
2004
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 335 S. |
| ISBN: | 0761928049 0761928030 |
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| 650 | 4 | |a Questionnaires - Methodology | |
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Datensatz im Suchindex
| _version_ | 1804135479334928384 |
|---|---|
| adam_text | Contents
Preface
ix
PART I: ORIENTATION AND BACKGROUND
1
1.
Introduction to Cognitive Interviewing
3
What Is (and Isn t) Cognitive Interviewing?
3
A Broader Perspective: The Cognitive Testing Process
5
2.
Setting the Stage for Cognitive Interviewing:
First Principles of Questionnaire Design
12
Sources of Error in Self-Report Surveys
13
Why Do Survey Questions Produce Response Error?
A Sociolinguistic Perspective
17
How Can We Avoid Problems in Survey Questions?
21
If We Are Proficient Designers, Why Do We Need
to Test Questions?
27
Chapter Summary
30
Exercise: Question Evaluation
30
3.
Background and Theoretical Origins:
The CASM Approach
34
Origins of CASM as an Orienting Framework
34
Applications of Basic CASM Research
37
Cognitive Interviewing as Applied CASM Research
39
Chapter Summary
41
4.
Cognitive Interviewing in Practice: Think-Aloud,
Verbal Probing, and Other Techniques
42
Think-Aloud Interviewing
42
Verbal Probing Techniques
47
Concurrent Versus
Retrospective
Verbal
Probing
51
Choosing Between Think-Aloud and Verbal
Probing Techniques
52
Vignettes, Card Sorts, and Field-Based Probes
58
Chapter Summary
62
PART II: THE INTRICACIES
OF VERBAL PROBING
65
5.
Developing Standard Cognitive Probes
67
Examples of Cognitive Probing
68
Logical and Structural Problems
77
A Systematic Approach to Probe Development:
The Question Pitfalls Model
79
Chapter Summary
83
Exercise: Using the QAS to Develop Probe Questions
84
6.
Beyond the Standard Model of Verbal Probing
87
A Classification of Probe Types
87
Proactive Versus Reactive Probing
91
Standardized Versus Free-Form Probes
94
Chapter Summary
97
Exercise: Emergent Probing
98
7.
A Further Perspective: Cognitive
Testing as Expansive Interviewing
102
A Broad View of Cognitive Interviewing
102
The Ethnographic Interview
as an Alternative Perspective
109
Merging Cognitive and Expansive Interviewing
113
Chapter Summary
114
8.
Avoiding Probing Pitfalls
115
Are We in Danger of Finding Problems
That Don t Exist?
115
Practices That Avoid Artificial Problems
116
Chapter Summary
126
PART III: THE COGNITIVE TESTING PROCESS
127
9.
Selection and Training of Cognitive Interviewers
129
Interviewer Personality: Who Makes a Good
Cognitive Interviewer?
129
Technical Background of the Cognitive Interviewer
131
How Should Cognitive Interviewers Be Trained?
131
Continuing Education in Cognitive Interviewing
134
Chapter Summary
135
10.
Planning and Conducting Cognitive Interviews
136
Fitting Cognitive Testing Into the Overall
Design Sequence
136
Preparing for the Interview: Subject Recruitment
137
The Interviewing Process
142
Twelve Logistical Issues and Considerations
143
Chapter Summary
150
11.
Analyzing and Documenting Cognitive
Interview Results
151
Characterizing Cognitive Interview Outcomes
152
The Analysis of Think-Aloud Interview Results
156
Analysis of the Probed Interview
159
Persistent Analysis Issues
168
Chapter Summary
172
Exercise: Analyzing Cognitive Interviews
172
PART IV: OTHER ISSUES AND TOPICS
175
12.
Special Applications of Cognitive Interviewing
177
Adjusting to Survey Administration Mode
177
Cognitive Testing of Sensitive Questions
189
Cognitive Interviewing and Establishment Surveys
196
Testing Questions on Attitudes and Opinions
199
Interviewing Across the Age Range
202
Testing Non-Questionnaire Materials
204
Chapter Summary
205
13. Evaluation
of Cognitive
Interviewing
Techniques
207
Theoretical
Perspectives
208
Empirical
Evaluation
of Cognitive Interviewing
213
Are We Evaluating the Right Outcome?
224
Limitations of Cognitive Interviewing
225
Chapter Summary
228
14.
Beyond Cognitive Testing:
Affiliated Pretesting Methods
230
(Formal) Expert Review
231
Focus Groups
233
Behavior Coding
236
Reinterview
Surveys
241
How Do Pretesting Methods Compare?
243
Chapter Summary
253
15.
Recommendations and Future Directions
255
Twelve Recommendations for Cognitive
Interviewing Practice
255
Future Directions for Cognitive Interviewing
261
A Final Case Study
268
In Conclusion
271
Appendix
1:
Example of Cognitive Testing Protocol
273
Appendix
2:
Examples of Findings From
Cognitive Testing Reports
287
References
299
Index
321
About the Author
335
|
| adam_txt |
Contents
Preface
ix
PART I: ORIENTATION AND BACKGROUND
1
1.
Introduction to Cognitive Interviewing
3
What Is (and Isn't) Cognitive Interviewing?
3
A Broader Perspective: The Cognitive Testing Process
5
2.
Setting the Stage for Cognitive Interviewing:
First Principles of Questionnaire Design
12
Sources of Error in Self-Report Surveys
13
Why Do Survey Questions Produce Response Error?
A Sociolinguistic Perspective
17
How Can We Avoid Problems in Survey Questions?
21
If We Are Proficient Designers, Why Do We Need
to Test Questions?
27
Chapter Summary
30
Exercise: Question Evaluation
30
3.
Background and Theoretical Origins:
The CASM Approach
34
Origins of CASM as an Orienting Framework
34
Applications of Basic CASM Research
37
Cognitive Interviewing as Applied CASM Research
39
Chapter Summary
41
4.
Cognitive Interviewing in Practice: Think-Aloud,
Verbal Probing, and Other Techniques
42
Think-Aloud Interviewing
42
Verbal Probing Techniques
47
Concurrent Versus
Retrospective
Verbal
Probing
51
Choosing Between Think-Aloud and Verbal
Probing Techniques
52
Vignettes, Card Sorts, and Field-Based Probes
58
Chapter Summary
62
PART II: THE INTRICACIES
OF VERBAL PROBING
65
5.
Developing Standard Cognitive Probes
67
Examples of Cognitive Probing
68
Logical and Structural Problems
77
A Systematic Approach to Probe Development:
The Question Pitfalls Model
79
Chapter Summary
83
Exercise: Using the QAS to Develop Probe Questions
84
6.
Beyond the Standard Model of Verbal Probing
87
A Classification of Probe Types
87
Proactive Versus Reactive Probing
91
Standardized Versus Free-Form Probes
94
Chapter Summary
97
Exercise: Emergent Probing
98
7.
A Further Perspective: Cognitive
Testing as Expansive Interviewing
102
A Broad View of Cognitive Interviewing
102
The Ethnographic Interview
as an Alternative Perspective
109
Merging Cognitive and Expansive Interviewing
113
Chapter Summary
114
8.
Avoiding Probing Pitfalls
115
Are We in Danger of Finding Problems
That Don't Exist?
115
Practices That Avoid Artificial Problems
116
Chapter Summary
126
PART III: THE COGNITIVE TESTING PROCESS
127
9.
Selection and Training of Cognitive Interviewers
129
Interviewer Personality: Who Makes a Good
Cognitive Interviewer?
129
Technical Background of the Cognitive Interviewer
131
How Should Cognitive Interviewers Be Trained?
131
Continuing Education in Cognitive Interviewing
134
Chapter Summary
135
10.
Planning and Conducting Cognitive Interviews
136
Fitting Cognitive Testing Into the Overall
Design Sequence
136
Preparing for the Interview: Subject Recruitment
137
The Interviewing Process
142
Twelve Logistical Issues and Considerations
143
Chapter Summary
150
11.
Analyzing and Documenting Cognitive
Interview Results
151
Characterizing Cognitive Interview Outcomes
152
The Analysis of Think-Aloud Interview Results
156
Analysis of the Probed Interview
159
Persistent Analysis Issues
168
Chapter Summary
172
Exercise: Analyzing Cognitive Interviews
172
PART IV: OTHER ISSUES AND TOPICS
175
12.
Special Applications of Cognitive Interviewing
177
Adjusting to Survey Administration Mode
177
Cognitive Testing of Sensitive Questions
189
Cognitive Interviewing and Establishment Surveys
196
Testing Questions on Attitudes and Opinions
199
Interviewing Across the Age Range
202
Testing Non-Questionnaire Materials
204
Chapter Summary
205
13. Evaluation
of Cognitive
Interviewing
Techniques
207
Theoretical
Perspectives
208
Empirical
Evaluation
of Cognitive Interviewing
213
Are We Evaluating the Right Outcome?
224
Limitations of Cognitive Interviewing
225
Chapter Summary
228
14.
Beyond Cognitive Testing:
Affiliated Pretesting Methods
230
(Formal) Expert Review
231
Focus Groups
233
Behavior Coding
236
Reinterview
Surveys
241
How Do Pretesting Methods Compare?
243
Chapter Summary
253
15.
Recommendations and Future Directions
255
Twelve Recommendations for Cognitive
Interviewing Practice
255
Future Directions for Cognitive Interviewing
261
A Final Case Study
268
In Conclusion
271
Appendix
1:
Example of Cognitive Testing Protocol
273
Appendix
2:
Examples of Findings From
Cognitive Testing Reports
287
References
299
Index
321
About the Author
335 |
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| spelling | Willis, Gordon B. Verfasser (DE-588)107196707X aut Cognitive interviewing a tool for improving questionnaire design Gordon B. Willis Thousand Oaks [u.a.] Sage 2004 XII, 335 S. txt rdacontent n rdamedia nc rdacarrier Cognition Interviewing Interviewmetodik Psychology - Research - Methodology Questionnaires - Methodology Social sciences - Research - Methodology Social surveys - Methodology Sozialwissenschaften Kognitives Interview (DE-588)4427223-6 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Fragetechnik (DE-588)4113604-4 gnd rswk-swf Fragebogen (DE-588)4128271-1 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Kognitives Interview (DE-588)4427223-6 s Fragebogen (DE-588)4128271-1 s Fragetechnik (DE-588)4113604-4 s Methodologie (DE-588)4139716-2 s DE-604 Empirische Sozialforschung (DE-588)4014606-6 s 1\p DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014880306&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Willis, Gordon B. Cognitive interviewing a tool for improving questionnaire design Cognition Interviewing Interviewmetodik Psychology - Research - Methodology Questionnaires - Methodology Social sciences - Research - Methodology Social surveys - Methodology Sozialwissenschaften Kognitives Interview (DE-588)4427223-6 gnd Methodologie (DE-588)4139716-2 gnd Fragetechnik (DE-588)4113604-4 gnd Fragebogen (DE-588)4128271-1 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd |
| subject_GND | (DE-588)4427223-6 (DE-588)4139716-2 (DE-588)4113604-4 (DE-588)4128271-1 (DE-588)4014606-6 |
| title | Cognitive interviewing a tool for improving questionnaire design |
| title_auth | Cognitive interviewing a tool for improving questionnaire design |
| title_exact_search | Cognitive interviewing a tool for improving questionnaire design |
| title_exact_search_txtP | Cognitive interviewing a tool for improving questionnaire design |
| title_full | Cognitive interviewing a tool for improving questionnaire design Gordon B. Willis |
| title_fullStr | Cognitive interviewing a tool for improving questionnaire design Gordon B. Willis |
| title_full_unstemmed | Cognitive interviewing a tool for improving questionnaire design Gordon B. Willis |
| title_short | Cognitive interviewing |
| title_sort | cognitive interviewing a tool for improving questionnaire design |
| title_sub | a tool for improving questionnaire design |
| topic | Cognition Interviewing Interviewmetodik Psychology - Research - Methodology Questionnaires - Methodology Social sciences - Research - Methodology Social surveys - Methodology Sozialwissenschaften Kognitives Interview (DE-588)4427223-6 gnd Methodologie (DE-588)4139716-2 gnd Fragetechnik (DE-588)4113604-4 gnd Fragebogen (DE-588)4128271-1 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd |
| topic_facet | Cognition Interviewing Interviewmetodik Psychology - Research - Methodology Questionnaires - Methodology Social sciences - Research - Methodology Social surveys - Methodology Sozialwissenschaften Kognitives Interview Methodologie Fragetechnik Fragebogen Empirische Sozialforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014880306&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT willisgordonb cognitiveinterviewingatoolforimprovingquestionnairedesign |