Consumer behaviour: a European perspective
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Financial Times Prentice Hall
2006
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 701 S. Ill., graph. Darst., Kt. |
| ISBN: | 0273687522 |
Internformat
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Datensatz im Suchindex
| _version_ | 1820135423082496000 |
|---|---|
| adam_text |
CONTENTS
Preface xiv
Guided tour of the book xviii
Acknowledgements xxii
Publishers' acknowledgements xxiv
CONSUMERS JN THE MARKETPLACE HHnHb
Chapter 1
An introduction to consumer behaviour 3
Consumption in Europe? The European consumer? 4
Consumers' impact on marketing strategy 8
Marketing's impact on consumers 14
Do marketers manipulate consumers? 21
Consumer behaviour as a field of study 23
Chapter summary 27
Consumer behaviour challenge 28
Notes 29
Part B tflffT.
CONSUMERS AS INDIVIDUALS HilM
Chapter 2
Perception 35
Introduction 36
The perceptual process 36
Sensory systems 39
Sensory thresholds 46
Perceptual selection 47
Interpretation: deciding what things mean 50
Chapter summary 56
Consumer behaviour challenge 57
Notes 58
Chapter 3
Learning and memory 61
Introduction 62
Behavioural learning theories 62
i CONTENTS
Marketing applications of learning principles 67
The role of learning in memory 72
Chapter summary 83
Consumer behaviour challenge 84
Notes 85
Chapter 4
Motivation, values and involvement 89
Introduction 90
The motivation process: a psychological perspective 90
Motivational strength 92
Motivational direction 93
Motivational conflicts 95
Classifying consumer needs 9?
Hidden motives: the psychoanalytical perspective 100
Consumer desire 103
Consumer involvement 105
Values 113
The means end chain model 119
Materialism: the ultimate 'why' of consumption? 125
Chapter summary 128
Consumer behaviour challenge 130
Nofes 131
Chapter 5
Attitudes 137
The power of attitudes 138
The content of attitudes 138
Forming attitudes 145
Attitude models 151
Using attitudes to predict behaviour 155
Chapter summary 159
Consumer behaviour challenge 160
Nofes 161
Chapter 6
Attitude change and interactive communications 165
Changing attitudes through communication 166
The source 172
The message 181
The source vs. the message: sell the steak or the sizzle? 196
Chapter summary 198
Consumer behaviour challenge 199
Nofes 201
Chapter 7
The self 2O7
Perspectives on the self 208
Consumption and self^concept 212
CONTENTS iX
Gender roles 215
Body image 223
Chapter summary 232
Consumer behaviour challenge 233
Notes 233
Case study 1 Appealing to taste buds or healthy lifestyles? Marketing
low fat foods to consumers in Greece 239
Case study 2 Should I or shouldn't I? Consumers' motivational conflicts
in purchase decisions for electronics 242
Case study 3 Prams are not just for babies . 246
Case study 4 Hidden motives: is consumer behaviour shaped by
fairy tale archetypes? 248
Part C ^^H
CONSUMERS AS DECISION MAKERS SHB
Chapter 8
Individual decision making 257
Consumers as problem solvers 258
Problem recognition 263
Information search 265
Evaluation of alternatives 272
Product choice: selecting among alternatives 277
Chapter summary 292
Consumer behaviour challenge 293
Notes 295
Chapter 9
Shopping, buying, evaluating and disposing 299
Introduction 300
Antecedent states 301
Social and physical surroundings 305
Shopping: motivations and experiences 312
E commerce: clicks vs. bricks 315
Servicescapes: retailing as theatre 320
Post purchase satisfaction 328
TOM: going back to the gemba 332
Product disposal 332
Chapter summary 338
Consumer behaviour challenge 339
Notes 341
Chapter 10
Group influence and opinion leadership 349
Introduction 350
Reference groups 350
3NTENTS
Conformity 361
Word of mouth communication 367
Opinion leadership 373
Chapter summary 380
Consumer behaviour challenge 381
Notes 383
Case study 5 'It's just being a student, isn't it?' The story of a young
binge drinker 388
Case study 6 Holiday decision making: an adaptable and opportunistic
ongoing process 390
Case study 7 From space to place: creating Utopian meanings in
a festival marketplace 393
Case study 8 How second hand consumption re enchants and
empowers the consumer's life 396
Part D HHI
A PORTRAIT OF EUROPEAN CONSUMERS BHB
Chapter 11
European family structures and household decision making 401
Introduction 402
The family 402
The intimate corporation: family decision making 410
Children as decision makers: consumers in training 413
Chapter summary 420
Consumer behaviour challenge 420
Notes 422
Chapter 12
Income and social class 427
Consumer spending and economic behaviour 428
Social class 433
How social class affects purchase decisions 442
Status symbols 447
Chapter summary 450
Consumer behaviour challenge 451
Notes 452
Chapter 13
Age subcultures 455
Age and consumer identity 456
The teen market: it totally rules 457
Baby busters: 'Generation X' 462
Baby boomers 464
Thp nrpv markpt 457
CONTENTS Xi
Chapter summary 472
Consumer behaviour challenge 473
Notes 474
Case study 9 Consumption of gold and gold jewellery in Turkey 476
Case study 10 Socially excluded? Low income consumers' grocery
shopping behaviour 478
Case study 11 Scenes from the lives of Athenian mothers and daughters 481
Case study 12 Consuming across borders: four vignettes 484
Case study 13 Advertising targeted towards children: are the legal
controls effective? The case of Belgium 487
Case study 14 Port wine: ruby, tawny, white and the premiums 490
CULTURE AND EUROPEAN LIFESTYLES IHBI
Chapter 14
Culture and consumer behaviour 497
Culture and consumption 498
Myths and rituals 503
Sacred and profane consumption 512
Consumer society material culture 518
Chapter summary 519
Consumer behaviour challenge 521
Notes 521
Chapter 15
Cultural change processes 527
Introduction 528
The diffusion of innovations 538
The fashion system 543
Chapter summary 551
Consumer behaviour challenge 552
Nofes 552
Chapter 16
Lifestyles and European cultures 557
Lifestyles and consumption choices 558
Lifestyle marketing 559
Geographic influences on lifestyles 573
Ethnic and religious subcultures 586
Euro consumers: do they exist? 591
Chapter summary 592
Consumer behaviour challenge 594
Notes 595
j
I
ONTENTS ;
Chapter 17
New times, new consumers 599
Introduction 600
Environmentalism: saving the planet with a shopping basket 600
Global marketing and culture 609
Postmodernism? 621
Chapter summary 625 ,
Consumer behaviour challenge 626
Notes 627 ;
Case study 15 Consumption and immigration: the distribution of the
Halal brand in Spain 631
Case study 16 Black youth identity in Britain: acculturation, consumption,
hip hop and self identity 634
Case study 17 Brand building on Holy Mount Athos: consumer
perceptions of speciality wine brands 636
Case study 18 Sandra: an illustration of addictive consumption 640
Case study 19 Glass collectors in consumer culture 642
Case study 20 Adapt or die? Developments in the British funeral industry 645
Glossary 648
Indexes
Author index 657
Product/company/name index 670
Subject index 677 |
| adam_txt |
CONTENTS
Preface xiv
Guided tour of the book xviii
Acknowledgements xxii
Publishers' acknowledgements xxiv
CONSUMERS JN THE MARKETPLACE HHnHb
Chapter 1
An introduction to consumer behaviour 3
Consumption in Europe? The European consumer? 4
Consumers' impact on marketing strategy 8
Marketing's impact on consumers 14
Do marketers manipulate consumers? 21
Consumer behaviour as a field of study 23
Chapter summary 27
Consumer behaviour challenge 28
Notes 29
Part B tflffT.
CONSUMERS AS INDIVIDUALS HilM
Chapter 2
Perception 35
Introduction 36
The perceptual process 36
Sensory systems 39
Sensory thresholds 46
Perceptual selection 47
Interpretation: deciding what things mean 50
Chapter summary 56
Consumer behaviour challenge 57
Notes 58
Chapter 3
Learning and memory 61
Introduction 62
Behavioural learning theories 62
i CONTENTS
Marketing applications of learning principles 67
The role of learning in memory 72
Chapter summary 83
Consumer behaviour challenge 84
Notes 85
Chapter 4
Motivation, values and involvement 89
Introduction 90
The motivation process: a psychological perspective 90
Motivational strength 92
Motivational direction 93
Motivational conflicts 95
Classifying consumer needs 9?
Hidden motives: the psychoanalytical perspective 100
Consumer desire 103
Consumer involvement 105
Values 113
The means end chain model 119
Materialism: the ultimate 'why' of consumption? 125
Chapter summary 128
Consumer behaviour challenge 130
Nofes 131
Chapter 5
Attitudes 137
The power of attitudes 138
The content of attitudes 138
Forming attitudes 145
Attitude models 151
Using attitudes to predict behaviour 155
Chapter summary 159
Consumer behaviour challenge 160
Nofes 161
Chapter 6
Attitude change and interactive communications 165
Changing attitudes through communication 166
The source 172
The message 181
The source vs. the message: sell the steak or the sizzle? 196
Chapter summary 198
Consumer behaviour challenge 199
Nofes 201
Chapter 7
The self 2O7
Perspectives on the self 208
Consumption and self^concept 212
CONTENTS iX
Gender roles 215
Body image 223
Chapter summary 232
Consumer behaviour challenge 233
Notes 233
Case study 1 Appealing to taste buds or healthy lifestyles? Marketing
low fat foods to consumers in Greece 239
Case study 2 Should I or shouldn't I? Consumers' motivational conflicts
in purchase decisions for electronics 242
Case study 3 Prams are not just for babies . 246
Case study 4 Hidden motives: is consumer behaviour shaped by
fairy tale archetypes? 248
Part C ^^H
CONSUMERS AS DECISION MAKERS SHB
Chapter 8
Individual decision making 257
Consumers as problem solvers 258
Problem recognition 263
Information search 265
Evaluation of alternatives 272
Product choice: selecting among alternatives 277
Chapter summary 292
Consumer behaviour challenge 293
Notes 295
Chapter 9
Shopping, buying, evaluating and disposing 299
Introduction 300
Antecedent states 301
Social and physical surroundings 305
Shopping: motivations and experiences 312
E commerce: clicks vs. bricks 315
Servicescapes: retailing as theatre 320
Post purchase satisfaction 328
TOM: going back to the gemba 332
Product disposal 332
Chapter summary 338
Consumer behaviour challenge 339
Notes 341
Chapter 10
Group influence and opinion leadership 349
Introduction 350
Reference groups 350
3NTENTS
Conformity 361
Word of mouth communication 367
Opinion leadership 373
Chapter summary 380
Consumer behaviour challenge 381
Notes 383
Case study 5 'It's just being a student, isn't it?' The story of a young
binge drinker 388
Case study 6 Holiday decision making: an adaptable and opportunistic
ongoing process 390
Case study 7 From space to place: creating Utopian meanings in
a festival marketplace 393
Case study 8 How second hand consumption re enchants and
empowers the consumer's life 396
Part D HHI
A PORTRAIT OF EUROPEAN CONSUMERS BHB
Chapter 11
European family structures and household decision making 401
Introduction 402
The family 402
The intimate corporation: family decision making 410
Children as decision makers: consumers in training 413
Chapter summary 420
Consumer behaviour challenge 420
Notes 422
Chapter 12
Income and social class 427
Consumer spending and economic behaviour 428
Social class 433
How social class affects purchase decisions 442
Status symbols 447
Chapter summary 450
Consumer behaviour challenge 451
Notes 452
Chapter 13
Age subcultures 455
Age and consumer identity 456
The teen market: it totally rules 457
Baby busters: 'Generation X' 462
Baby boomers 464
Thp nrpv markpt 457
CONTENTS Xi
Chapter summary 472
Consumer behaviour challenge 473
Notes 474
Case study 9 Consumption of gold and gold jewellery in Turkey 476
Case study 10 Socially excluded? Low income consumers' grocery
shopping behaviour 478
Case study 11 Scenes from the lives of Athenian mothers and daughters 481
Case study 12 Consuming across borders: four vignettes 484
Case study 13 Advertising targeted towards children: are the legal
controls effective? The case of Belgium 487
Case study 14 Port wine: ruby, tawny, white and the premiums 490
CULTURE AND EUROPEAN LIFESTYLES IHBI
Chapter 14
Culture and consumer behaviour 497
Culture and consumption 498
Myths and rituals 503
Sacred and profane consumption 512
Consumer society material culture 518
Chapter summary 519
Consumer behaviour challenge 521
Notes 521
Chapter 15
Cultural change processes 527
Introduction 528
The diffusion of innovations 538
The fashion system 543
Chapter summary 551
Consumer behaviour challenge 552
Nofes 552
Chapter 16
Lifestyles and European cultures 557
Lifestyles and consumption choices 558
Lifestyle marketing 559
Geographic influences on lifestyles 573
Ethnic and religious subcultures 586
Euro consumers: do they exist? 591
Chapter summary 592
Consumer behaviour challenge 594
Notes 595
j
I
ONTENTS ;
Chapter 17
New times, new consumers 599
Introduction 600
Environmentalism: saving the planet with a shopping basket 600
Global marketing and culture 609
Postmodernism? 621
Chapter summary 625 ,
Consumer behaviour challenge 626
Notes 627 ;
Case study 15 Consumption and immigration: the distribution of the
Halal brand in Spain 631
Case study 16 Black youth identity in Britain: acculturation, consumption,
hip hop and self identity 634
Case study 17 Brand building on Holy Mount Athos: consumer
perceptions of speciality wine brands 636
Case study 18 Sandra: an illustration of addictive consumption 640
Case study 19 Glass collectors in consumer culture 642
Case study 20 Adapt or die? Developments in the British funeral industry 645
Glossary 648
Indexes
Author index 657
Product/company/name index 670
Subject index 677 |
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| owner_facet | DE-473 DE-BY-UBG DE-945 DE-N2 DE-19 DE-BY-UBM DE-634 DE-188 DE-83 DE-11 |
| physical | XXV, 701 S. Ill., graph. Darst., Kt. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Consumer behaviour a European perspective Michael Solomon ... 3. ed. Harlow [u.a.] Financial Times Prentice Hall 2006 XXV, 701 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Europäische Union (DE-588)5098525-5 gnd rswk-swf Consumer behavior Europe Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Europa (DE-588)4015701-5 g Verbraucherverhalten (DE-588)4062644-1 s Entscheidungsverhalten (DE-588)4113448-5 s DE-604 Europäische Union (DE-588)5098525-5 b 2\p DE-604 Solomon, Michael R. 1956- Sonstige (DE-588)129227684 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014868270&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Consumer behaviour a European perspective Europäische Union (DE-588)5098525-5 gnd Consumer behavior Europe Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| subject_GND | (DE-588)5098525-5 (DE-588)4062644-1 (DE-588)4113448-5 (DE-588)4015701-5 (DE-588)4123623-3 |
| title | Consumer behaviour a European perspective |
| title_auth | Consumer behaviour a European perspective |
| title_exact_search | Consumer behaviour a European perspective |
| title_exact_search_txtP | Consumer behaviour a European perspective |
| title_full | Consumer behaviour a European perspective Michael Solomon ... |
| title_fullStr | Consumer behaviour a European perspective Michael Solomon ... |
| title_full_unstemmed | Consumer behaviour a European perspective Michael Solomon ... |
| title_short | Consumer behaviour |
| title_sort | consumer behaviour a european perspective |
| title_sub | a European perspective |
| topic | Europäische Union (DE-588)5098525-5 gnd Consumer behavior Europe Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| topic_facet | Europäische Union Consumer behavior Europe Verbraucherverhalten Entscheidungsverhalten Europa Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014868270&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT solomonmichaelr consumerbehaviouraeuropeanperspective |