Writing for visual media:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2006
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XXIII, 361 S. Ill. 1 DVD-ROM (12 cm) |
| ISBN: | 024080726X 9780240807263 0240807278 9780240807270 |
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Datensatz im Suchindex
| _version_ | 1804135458153693184 |
|---|---|
| adam_text | Contents
What s on the DVD
Preface to the Second Edition
Introduction
PART ONE
escribing One Medium Through Another
Writing Not to be Read But to be Made
Writing, Producing, and Directing
Moving from Being a Viewer to Being a Creator
The Producer Cannot Read Your Mind
Instructions to the Production Crew
What is the Role of a Scriptwriter?
The Script Writer is a New Kind of Writer
What is Visual Writing?
Visual Writing
Where do We Go from Here?
Differences Compared to Stage Plays
Writing With Dialogue
Writing Without Dialogue
Conclusion
Exercises
Endnotes 16
Л
bribing Sight and Sound
Describing Time and Place
Describing Action
Describing the Camera Frame or the Shot
Camera Shots
Describing Camera Movement
Describing Graphics and Effects
Describing Transitions Between Shots
Describing Sound
Shot, Scene, and Sequence
Finding a Format for the Page
Master Scene Script
Dual-Column Format
Storyboard
Conclusion
Exercises
Endnote 32
Stages of Script Development
Background Research and Investigation
Brainstorming
Concept
Pitching
Treatment
First Draft Script
A First Draft Script for a PSA: Smoked to Death
Voice Narration and Dialogue
Revision
Final Draft
Shooting Script
Conclusion
Exercises
Endnotes 46
Contents
Seven-Step Method for Developing a Creative Concept
Step
Ivy College: An Admissions Video
American Express: American Travel in Europe
PSA for Battered Women
Shell Gas International
Step
Demographics
Psychographics
Step
Step
Step
Step
Step
A Concept for an Anti-Smoking PSA
Conclusion
Exercises
Solving Communication Problems
with Visual Media
PART TWO
s
Copywriting Versus Scripfwriting
Client Needs and Priorities
The
Visual Writing
Devices to Capture Audience Attention
More on Ads and PSAs
Recruiting the Audience as a Character
Mixing Devices and Techniques
Infomerciais
Video News Releases
Billboards and Transportation Ads
Advertising on the World Wide Web
yjjj Contents
Formats
Conclusion
Exercises ™
Endnotes
irporate Communications
Typical Corporate
Other Corporate Uses of Media
Meetings with a Visual Focus
Getting Background and Product Knowledge
Using Subject Matter Experts
Video Versus Print Media or Interactive Media
Video as a Corporate Communications Tool
Corporate Television
Script Formats for Corporate Videos
Developing the Script with Client Input
Length, Pacing, and Corporate Style
Devices that Work for Corporate Messages
Writing Voice Commentary
Selling Creative Ideas
Working with Budget Limitations
Conclusion
Exercises
Endnofes
зіпіпд,
Focus Groups
Questionnaires
Traditional Devices for Training Videos
Show and Tell
Job and Task Description
Devices that Teach and Entertain
Dramatization
Educational/Instructional Use of Video
How-to-do-it Videos
Interactive Applications
Contents
Conclusion
Exercises
Documentary and Nonfiction Narratives
Documentary Comes First
Truth or Fiction
Scripted and Unscripted Approaches
Research and Formulating a Theme
What is the Role of the Writer?
Types of Documentary Technique
Other Documentary Applications
Writing Commentaries
Conclusion
Exercises
Endnotes 155
PART THREE
amatic Structure and Form
Origins of Drama
Conflict
Three Act Structures for Film and Television
Other Narrative Structures
The Flashback
Genres
Script Development
Writing a Movie Treatment
Screenplay
Scene Outline
Master Scene Script Format
Scripting Software
Conclusion
Exercises
Endnotes 185
Contents
Techniques for Long Form
Characters and Character
Dialogue and Action
Plot or Storyline
Comedy
Drama
Conclusion
Exercises
Endnotes 195
Writlig Techniques for Adaptation
lleviion Series, Sitcoms, and Soaps
197
The Problem of Adaptation
Length
Point of View
Narrative Tense and Screen Time
Setting and Period
Dialogue Versus Action
Descriptive Detail and the Camera Frame
Implied Action
Iťs
Bartieby
Conclusion
Exercises
Endnotes 216
219
The Premise for Series, Sitcoms, and Soaps
Three-Act Structure and ihe TV Time Slot
Using Commercial Breaks
Visualizing for the Small Screen
TV Dialogue
Realism/Realistic Dialogue
Breaking Up Dialogue
Pacing
Contents
The Beat Sheet
Team Writing
Hook/Teaser
The Series Bible
Condensing Action and Plot
Target Audience
Script Formats for Television
Comedy and its Devices
Running Gags
Visual Gags
Double Takes
One-liners and Laugh Lines
Sitcoms
New Techniques and Innovations
Spec Scripts
Conclusion
Exercises
Endnotes 244
Writing for Non-Linear and Interactive Media
PART FOUR
and Interactive Design
Defining Interactive
Linear and Nonlinear Paradigms
Combining Media for Interactive Use
Breakdown of Script Formats
Authoring Tools and Interactive Concepts
Multimedia Components
Finding a Script Format
Conclusion
Exercises
Endnotes 267
XU Contents
I
lg
Different Writing for Web Sites
Web Site Concepts
Writing to be Read on the Web
Navigation: The Third Dimension
Writing Issues
Instructional and Utilitarian Programs
Interactive Catalogues and Brochures
Education and Training
Kiosks
Conclusion
Exercises
Endnotes 284
for Interactive Entertainment
Interactive Reference Works
E-Commerce and Interactive Books
Games, Narrative, and Entertainment
Graphics vs. Live Action
The Order of Writing
Formats
Interactive Television
Interactive Movies
Conclusion
Exercises
Endnotes 299
ticiptfiîiG
PART FIVE
зп
Writing for the Entertainment World
Contents XIII
Writing Contracts
Pitching
Ideology, Morality, and Content
Emotional Honesty and Sentimentality
Writing for the Corporate World
Client Relationships
Corporate Contracts
Work for Hire
Agents and Submissions
Networking, Conventions, and Seminars
Surfing the Web
Hybrid Careers
Conclusion
Exercises
Endnotes 321
Appendix: Script Formats
Dual Column: PSA, Documentary, Corporate
Master Scene Script: Feature Film for Cinema and Television
Scene Script, Version
Scene Script, Version
Interactive Game Script
(This is one Type of Interactive Script)
Video Game Concept for Gods
Glossary of Terms, Abbreviations and Acronyms
Bibliography
Index
Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to
be seen rather than read. It takes you from basic concepts to a first level of practice through explicit methods that train
you to consistently identify a communications problem, think it through, and find a resolution before beginning to write.
Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write
effective films, corporate and training videos, documentaries, ads, PSAs, TV series, and other types of visual narrative.
A new chapter looks at adaptation as a specific scriptwriting problem. Writing for Visual Media also lays a foundation for
understanding interactive media and writing for non-linear content with new chapters that cover writing for the web,
interactive corporate communication, instructional media, and video games.
This book will make you aware of current electronic writing tools and scriptwriting software through a
companion DVD, which offers links to demos and enriches the content of the printed book with video, audio, and
sample scripts. Scripts are linked to video clips that are the produced result of the words on a script page. The DVD
demonstrates the visual language of scriptwriting (shots, basic camera movement, transitions, etc.) discussed in the book
by means of an interactive, illustrated glossary (video and stills) of terms and concepts.
Anthony
and was trained as a filmmaker at the London School of Film Technique. After twenty-one years of writing, producing,
and directing film, multi-image, and video, he taught video production, interactive multimedia, and scriptwriting at vari¬
ous colleges. He continues to write scripts for corporate clients and also to develop independent projects. His work ranges
from feature films to corporate video for English, American and French clients. Bartleby, which he wrote and directed,
won Special Jury Prize at the San Sebastian Film Festival in
Television Arts, the Writers Guild of Great Britain, and the Broadcast Education Association.
|
| adam_txt |
Contents
What's on the DVD
Preface to the Second Edition
Introduction
PART ONE
escribing One Medium Through Another
Writing Not to be Read But to be Made
Writing, Producing, and Directing
Moving from Being a Viewer to Being a Creator
The Producer Cannot Read Your Mind
Instructions to the Production Crew
What is the Role of a Scriptwriter?
The "Script" Writer is a New Kind of Writer
What is Visual Writing?
Visual Writing
Where do We Go from Here?
Differences Compared to Stage Plays
Writing With Dialogue
Writing Without Dialogue
Conclusion
Exercises
Endnotes 16
\Л
bribing Sight and Sound
Describing Time and Place
Describing Action
Describing the Camera Frame or the Shot
Camera Shots
Describing Camera Movement
Describing Graphics and Effects
Describing Transitions Between Shots
Describing Sound
Shot, Scene, and Sequence
Finding a Format for the Page
Master Scene Script
Dual-Column Format
Storyboard
Conclusion
Exercises
Endnote 32
Stages of Script Development
Background Research and Investigation
Brainstorming
Concept
Pitching
Treatment
First Draft Script
A First Draft Script for a PSA: Smoked to Death
Voice Narration and Dialogue
Revision
Final Draft
Shooting Script
Conclusion
Exercises
Endnotes 46
Contents
Seven-Step Method for Developing a Creative Concept
Step
Ivy College: An Admissions Video
American Express: American Travel in Europe
PSA for Battered Women
Shell Gas International
Step
Demographics
Psychographics
Step
Step
Step
Step
Step
A Concept for an Anti-Smoking PSA
Conclusion
Exercises
Solving Communication Problems
with Visual Media
PART TWO
s
Copywriting Versus Scripfwriting
Client Needs and Priorities
The
Visual Writing
Devices to Capture Audience Attention
More on Ads and PSAs
Recruiting the Audience as a Character
Mixing Devices and Techniques
Infomerciais
Video News Releases
Billboards and Transportation Ads
Advertising on the World Wide Web
yjjj Contents
Formats
Conclusion
Exercises ™
Endnotes "
irporate Communications
Typical Corporate
Other Corporate Uses of Media
Meetings with a Visual Focus
Getting Background and Product Knowledge
Using Subject Matter Experts
Video Versus Print Media or Interactive Media
Video as a Corporate Communications Tool
Corporate Television
Script Formats for Corporate Videos
Developing the Script with Client Input
Length, Pacing, and Corporate Style
Devices that Work for Corporate Messages
Writing Voice Commentary
Selling Creative Ideas
Working with Budget Limitations
Conclusion
Exercises
Endnofes
зіпіпд,
Focus Groups
Questionnaires
Traditional Devices for Training Videos
Show and Tell
Job and Task Description
Devices that Teach and Entertain
Dramatization
Educational/Instructional Use of Video
How-to-do-it Videos
Interactive Applications
Contents
Conclusion
Exercises
Documentary and Nonfiction Narratives
Documentary Comes First
Truth or Fiction
Scripted and Unscripted Approaches
Research and Formulating a Theme
What is the Role of the Writer?
Types of Documentary Technique
Other Documentary Applications
Writing Commentaries
Conclusion
Exercises
Endnotes 155
PART THREE
amatic Structure and Form
Origins of Drama
Conflict
Three Act Structures for Film and Television
Other Narrative Structures
The Flashback
Genres
Script Development
Writing a Movie Treatment
Screenplay
Scene Outline
Master Scene Script Format
Scripting Software
Conclusion
Exercises
Endnotes 185
Contents
Techniques for Long Form
Characters and Character
Dialogue and Action
Plot or Storyline
Comedy
Drama
Conclusion
Exercises
Endnotes 195
Writlig Techniques for Adaptation
lleviion Series, Sitcoms, and Soaps
197
The Problem of Adaptation
Length
Point of View
Narrative Tense and Screen Time
Setting and Period
Dialogue Versus Action
Descriptive Detail and the Camera Frame
Implied Action
Iťs
Bartieby
Conclusion
Exercises
Endnotes 216
219
The Premise for Series, Sitcoms, and Soaps
Three-Act Structure and ihe TV Time Slot
Using Commercial Breaks
Visualizing for the Small Screen
TV Dialogue
Realism/Realistic Dialogue
Breaking Up Dialogue
Pacing
Contents
The Beat Sheet
Team Writing
Hook/Teaser
The Series Bible
Condensing Action and Plot
Target Audience
Script Formats for Television
Comedy and its Devices
Running Gags
Visual Gags
Double Takes
One-liners and Laugh Lines
Sitcoms
New Techniques and Innovations
Spec Scripts
Conclusion
Exercises
Endnotes 244
Writing for Non-Linear and Interactive Media
PART FOUR
and Interactive Design
Defining Interactive
Linear and Nonlinear Paradigms
Combining Media for Interactive Use
Breakdown of Script Formats
Authoring Tools and Interactive Concepts
Multimedia Components
Finding a Script Format
Conclusion
Exercises
Endnotes 267
XU Contents
I
lg
Different Writing for Web Sites
Web Site Concepts
Writing to be Read on the Web
Navigation: The Third Dimension
Writing Issues
Instructional and Utilitarian Programs
Interactive Catalogues and Brochures
Education and Training
Kiosks
Conclusion
Exercises
Endnotes 284
for Interactive Entertainment
Interactive Reference Works
E-Commerce and Interactive Books
Games, Narrative, and Entertainment
Graphics vs. Live Action
The Order of Writing
Formats
Interactive Television
Interactive Movies
Conclusion
Exercises
Endnotes 299
ticiptfiîiG
PART FIVE
зп
Writing for the Entertainment World
Contents XIII
Writing Contracts
Pitching
Ideology, Morality, and Content
Emotional Honesty and Sentimentality
Writing for the Corporate World
Client Relationships
Corporate Contracts
Work for Hire
Agents and Submissions
Networking, Conventions, and Seminars
Surfing the Web
Hybrid Careers
Conclusion
Exercises
Endnotes 321
Appendix: Script Formats
Dual Column: PSA, Documentary, Corporate
Master Scene Script: Feature Film for Cinema and Television
Scene Script, Version
Scene Script, Version
Interactive Game Script
(This is one Type of Interactive Script)
Video Game Concept for Gods
Glossary of Terms, Abbreviations and Acronyms
Bibliography
Index
Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to
be seen rather than read. It takes you from basic concepts to a first level of practice through explicit methods that train
you to consistently identify a communications problem, think it through, and find a resolution before beginning to write.
Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write
effective films, corporate and training videos, documentaries, ads, PSAs, TV series, and other types of visual narrative.
A new chapter looks at adaptation as a specific scriptwriting problem. Writing for Visual Media also lays a foundation for
understanding interactive media and writing for non-linear content with new chapters that cover writing for the web,
interactive corporate communication, instructional media, and video games.
This book will make you aware of current electronic writing tools and scriptwriting software through a
companion DVD, which offers links to demos and enriches the content of the printed book with video, audio, and
sample scripts. Scripts are linked to video clips that are the produced result of the words on a script page. The DVD
demonstrates the visual language of scriptwriting (shots, basic camera movement, transitions, etc.) discussed in the book
by means of an interactive, illustrated glossary (video and stills) of terms and concepts.
Anthony
and was trained as a filmmaker at the London School of Film Technique. After twenty-one years of writing, producing,
and directing film, multi-image, and video, he taught video production, interactive multimedia, and scriptwriting at vari¬
ous colleges. He continues to write scripts for corporate clients and also to develop independent projects. His work ranges
from feature films to corporate video for English, American and French clients. Bartleby, which he wrote and directed,
won Special Jury Prize at the San Sebastian Film Festival in
Television Arts, the Writers' Guild of Great Britain, and the Broadcast Education Association. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Friedmann, Anthony |
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| classification_rvk | AP 50600 |
| ctrlnum | (OCoLC)65425944 (DE-599)BVBBV021651460 |
| dewey-full | 808/.066302 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808/.066302 |
| dewey-search | 808/.066302 |
| dewey-sort | 3808 566302 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Allgemeines Literaturwissenschaft |
| discipline_str_mv | Allgemeines Literaturwissenschaft |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV021651460 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:03:10Z |
| indexdate | 2024-07-09T20:40:49Z |
| institution | BVB |
| isbn | 024080726X 9780240807263 0240807278 9780240807270 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014866110 |
| oclc_num | 65425944 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XXIII, 361 S. Ill. 1 DVD-ROM (12 cm) |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Elsevier |
| record_format | marc |
| spelling | Friedmann, Anthony Verfasser aut Writing for visual media Anthony Friedmann 2. ed. Amsterdam [u.a.] Elsevier 2006 XXIII, 361 S. Ill. 1 DVD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Massenmedien Mass media Authorship Visual communication Drehbuch (DE-588)4127976-1 gnd rswk-swf Visuelle Medien (DE-588)4188423-1 gnd rswk-swf Schreiben (DE-588)4116418-0 gnd rswk-swf Visuelle Medien (DE-588)4188423-1 s Drehbuch (DE-588)4127976-1 s Schreiben (DE-588)4116418-0 s b DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014866110&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014866110&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Friedmann, Anthony Writing for visual media Massenmedien Mass media Authorship Visual communication Drehbuch (DE-588)4127976-1 gnd Visuelle Medien (DE-588)4188423-1 gnd Schreiben (DE-588)4116418-0 gnd |
| subject_GND | (DE-588)4127976-1 (DE-588)4188423-1 (DE-588)4116418-0 |
| title | Writing for visual media |
| title_auth | Writing for visual media |
| title_exact_search | Writing for visual media |
| title_exact_search_txtP | Writing for visual media |
| title_full | Writing for visual media Anthony Friedmann |
| title_fullStr | Writing for visual media Anthony Friedmann |
| title_full_unstemmed | Writing for visual media Anthony Friedmann |
| title_short | Writing for visual media |
| title_sort | writing for visual media |
| topic | Massenmedien Mass media Authorship Visual communication Drehbuch (DE-588)4127976-1 gnd Visuelle Medien (DE-588)4188423-1 gnd Schreiben (DE-588)4116418-0 gnd |
| topic_facet | Massenmedien Mass media Authorship Visual communication Drehbuch Visuelle Medien Schreiben |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014866110&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014866110&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT friedmannanthony writingforvisualmedia |