Sales promotion: how to create implement and integrate campaigns that really work
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Kogan Page
2006
|
Ausgabe: | 3. ed., repr. |
Schlagworte: | |
Beschreibung: | XVI, 256 S. |
ISBN: | 0749438649 |
Internformat
MARC
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Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Cummins, Julian Mullin, Roddy |
author_facet | Cummins, Julian Mullin, Roddy |
author_role | aut aut |
author_sort | Cummins, Julian |
author_variant | j c jc r m rm |
building | Verbundindex |
bvnumber | BV021650182 |
classification_rvk | QP 621 |
ctrlnum | (OCoLC)441648780 (DE-599)BVBBV021650182 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 3. ed., repr. |
format | Book |
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illustrated | Not Illustrated |
index_date | 2024-07-02T15:02:47Z |
indexdate | 2024-07-09T20:40:47Z |
institution | BVB |
isbn | 0749438649 |
language | English |
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oclc_num | 441648780 |
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physical | XVI, 256 S. |
publishDate | 2006 |
publishDateSearch | 2006 |
publishDateSort | 2006 |
publisher | Kogan Page |
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spelling | Cummins, Julian Verfasser aut Sales promotion how to create implement and integrate campaigns that really work Julian Cummins & Roddy Mullin 3. ed., repr. London Kogan Page 2006 XVI, 256 S. txt rdacontent n rdamedia nc rdacarrier Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s DE-604 Mullin, Roddy Verfasser aut |
spellingShingle | Cummins, Julian Mullin, Roddy Sales promotion how to create implement and integrate campaigns that really work Sales-promotion (DE-588)4076968-9 gnd |
subject_GND | (DE-588)4076968-9 |
title | Sales promotion how to create implement and integrate campaigns that really work |
title_auth | Sales promotion how to create implement and integrate campaigns that really work |
title_exact_search | Sales promotion how to create implement and integrate campaigns that really work |
title_exact_search_txtP | Sales promotion how to create implement and integrate campaigns that really work |
title_full | Sales promotion how to create implement and integrate campaigns that really work Julian Cummins & Roddy Mullin |
title_fullStr | Sales promotion how to create implement and integrate campaigns that really work Julian Cummins & Roddy Mullin |
title_full_unstemmed | Sales promotion how to create implement and integrate campaigns that really work Julian Cummins & Roddy Mullin |
title_short | Sales promotion |
title_sort | sales promotion how to create implement and integrate campaigns that really work |
title_sub | how to create implement and integrate campaigns that really work |
topic | Sales-promotion (DE-588)4076968-9 gnd |
topic_facet | Sales-promotion |
work_keys_str_mv | AT cumminsjulian salespromotionhowtocreateimplementandintegratecampaignsthatreallywork AT mullinroddy salespromotionhowtocreateimplementandintegratecampaignsthatreallywork |