The language of advertising: written texts
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2005
|
| Ausgabe: | 2. ed., repr. |
| Schriftenreihe: | Intertext
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | X, 131 S. Ill. |
| ISBN: | 0415278031 0415278023 |
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Datensatz im Suchindex
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|---|---|
| adam_text | n i
Acknowledgements
Introduction
Unit one: What is an advertisement?
Unit two: Attention-seeking devices
Image
Verbal Text
Layout
Unit three: Writers, readers and texts
Writer and Narrator
Narratee
Unit four: How does that sound?
Functions
fcrieties of Speech and Writing
Presupposition
User Friendliness
Reality
Stereotyping
Unit five: Nautical but nice: intertextuality
Unit six: Cultural variations
Brand Names
Unit seven: Tricks of the trade
To Compare or not to Compare
Buzz and Spin
You ve Made it to the Top
Coming Off the Page
Unit eight: Picture me this
Symbols
Unit nine: Language on the move
Webpages and paper pages
Commercial advertising
Adbusting
What goes around, comes around
Commentaries on Activities
Index of terms
Further reading
References
The INTERTEXT
English Language Studies. The core book, Working with Texts, is the foundation text which
provides an introduction to language analysis. It is complemented by a range of satellite titles
which provide students with hands-on practical experience of textual analysis through special
topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising
covers all aspects of advertising language, from the interrelation of language, ¡mage and layout
to the discourse between reader and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the
field. Features include:
*
^ new material on Internet advertising and its influence on paper texts, including lists of urls
new material on advertising designed to be seen on the move
new activities to support student-directed study
*
|
| adam_txt |
n i
Acknowledgements
Introduction
Unit one: What is an advertisement?
Unit two: Attention-seeking devices
Image
Verbal Text
Layout
Unit three: Writers, readers and texts
Writer and Narrator
Narratee
Unit four: How does that sound?
Functions
\fcrieties of Speech and Writing
Presupposition
User Friendliness
'Reality'
Stereotyping
Unit five: Nautical but nice: intertextuality
Unit six: Cultural variations
Brand Names
Unit seven: Tricks of the trade
To Compare or not to Compare
Buzz and Spin
You've Made it to the Top
Coming Off the Page
Unit eight: Picture me this
Symbols
Unit nine: Language on the move
Webpages and paper pages
Commercial advertising
Adbusting
What goes around, comes around
Commentaries on Activities
Index of terms
Further reading
References
The INTERTEXT
English Language Studies. The core book, Working with Texts, is the foundation text which
provides an introduction to language analysis. It is complemented by a range of 'satellite' titles
which provide students with hands-on practical experience of textual analysis through special
topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising
covers all aspects of advertising language, from the interrelation of language, ¡mage and layout
to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the
field. Features include:
*
^ new material on Internet advertising and its influence on paper texts, including lists of urls
new material on advertising designed to be seen 'on the move'
new activities to support student-directed study
* |
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| author_facet | Goddard, Angela |
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| discipline | Sprachwissenschaft Literaturwissenschaft |
| discipline_str_mv | Sprachwissenschaft Literaturwissenschaft |
| edition | 2. ed., repr. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T15:01:37Z |
| indexdate | 2024-07-09T20:40:42Z |
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| isbn | 0415278031 0415278023 |
| language | English |
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| publisher | Routledge |
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| spelling | Goddard, Angela Verfasser aut The language of advertising written texts Angela Goddard 2. ed., repr. London [u.a.] Routledge 2005 X, 131 S. Ill. txt rdacontent n rdamedia nc rdacarrier Intertext Advertising Diskursanalyse Engelsk Language Reklame Reklamesprog Skriftsprog Sprogbrug Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Textanalyse (DE-588)4194196-2 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content 2\p (DE-588)4151278-9 Einführung gnd-content Englisch (DE-588)4014777-0 s Werbesprache (DE-588)4065535-0 s Textanalyse (DE-588)4194196-2 s 3\p DE-604 Diskursanalyse (DE-588)4194747-2 s 4\p DE-604 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014860951&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014860951&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Goddard, Angela The language of advertising written texts Advertising Diskursanalyse Engelsk Language Reklame Reklamesprog Skriftsprog Sprogbrug Diskursanalyse (DE-588)4194747-2 gnd Textanalyse (DE-588)4194196-2 gnd Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
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| title | The language of advertising written texts |
| title_auth | The language of advertising written texts |
| title_exact_search | The language of advertising written texts |
| title_exact_search_txtP | The language of advertising written texts |
| title_full | The language of advertising written texts Angela Goddard |
| title_fullStr | The language of advertising written texts Angela Goddard |
| title_full_unstemmed | The language of advertising written texts Angela Goddard |
| title_short | The language of advertising |
| title_sort | the language of advertising written texts |
| title_sub | written texts |
| topic | Advertising Diskursanalyse Engelsk Language Reklame Reklamesprog Skriftsprog Sprogbrug Diskursanalyse (DE-588)4194747-2 gnd Textanalyse (DE-588)4194196-2 gnd Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Advertising Diskursanalyse Engelsk Language Reklame Reklamesprog Skriftsprog Sprogbrug Textanalyse Englisch Werbesprache Aufgabensammlung Einführung |
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