APA (7th ed.) Citation

Walters, R. G., & Wingate, J. W. (1948). Fundamentals of selling: Meeting consumer demand (5. ed.). South-Western Publ. Co.

Chicago Style (17th ed.) Citation

Walters, Rea G., and John W. Wingate. Fundamentals of Selling: Meeting Consumer Demand. 5. ed. Cincinnati [u.a.]: South-Western Publ. Co, 1948.

MLA (9th ed.) Citation

Walters, Rea G., and John W. Wingate. Fundamentals of Selling: Meeting Consumer Demand. 5. ed. South-Western Publ. Co, 1948.