APA (7th ed.) Citation

Cohen, M. (2006). Why customers do what they do: Who they are, why they buy, and how you can anticipate their every move. McGraw-Hill.

Chicago Style (17th ed.) Citation

Cohen, Marshal. Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move. New York [u.a.]: McGraw-Hill, 2006.

MLA (9th ed.) Citation

Cohen, Marshal. Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move. McGraw-Hill, 2006.