Why customers do what they do: who they are, why they buy, and how you can anticipate their every move
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 184 S. graph. Darst. |
| ISBN: | 0071460365 |
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Datensatz im Suchindex
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| adam_text | Contents
Introduction 1
Chapter 1: Connecting with a Moving Target 7
Chapter 2: Do You BOGO? 29
Chapter 3: We Finally Got a Piece of the Pie 51
Chapter 4: Formulating Your Value Equation 65
Chapter 5: The Thinning Middle 77
Chapter 6: The Supersizing of America 89
Chapter 7: Did You Just Call Me Ma am? 103
Chapter 8: The Five E s of Marketing 119
Chapter 9: Marketing Strategies for the Future 147
Chapter 10: An Action Plan for Fulfilling Customer
Aspirations 169
Index 177
vii
|
| adam_txt |
Contents
Introduction 1
Chapter 1: Connecting with a Moving Target 7
Chapter 2: Do You BOGO? 29
Chapter 3: We Finally Got a Piece of the Pie 51
Chapter 4: Formulating Your Value Equation 65
Chapter 5: The Thinning Middle 77
Chapter 6: The Supersizing of America 89
Chapter 7: Did You Just Call Me Ma'am? 103
Chapter 8: The Five E's of Marketing 119
Chapter 9: Marketing Strategies for the Future 147
Chapter 10: An Action Plan for Fulfilling Customer
Aspirations 169
Index 177
vii |
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| isbn | 0071460365 |
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| spelling | Cohen, Marshal Verfasser aut Why customers do what they do who they are, why they buy, and how you can anticipate their every move Marshal Cohen New York [u.a.] McGraw-Hill 2006 VII, 184 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014857481&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cohen, Marshal Why customers do what they do who they are, why they buy, and how you can anticipate their every move Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Why customers do what they do who they are, why they buy, and how you can anticipate their every move |
| title_auth | Why customers do what they do who they are, why they buy, and how you can anticipate their every move |
| title_exact_search | Why customers do what they do who they are, why they buy, and how you can anticipate their every move |
| title_exact_search_txtP | Why customers do what they do who they are, why they buy, and how you can anticipate their every move |
| title_full | Why customers do what they do who they are, why they buy, and how you can anticipate their every move Marshal Cohen |
| title_fullStr | Why customers do what they do who they are, why they buy, and how you can anticipate their every move Marshal Cohen |
| title_full_unstemmed | Why customers do what they do who they are, why they buy, and how you can anticipate their every move Marshal Cohen |
| title_short | Why customers do what they do |
| title_sort | why customers do what they do who they are why they buy and how you can anticipate their every move |
| title_sub | who they are, why they buy, and how you can anticipate their every move |
| topic | Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumer behavior Verbraucherverhalten |
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