The commercialisation of sport:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2005
|
| Ausgabe: | repr. |
| Schriftenreihe: | Sport in the global society
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXX, 335 S. |
| ISBN: | 0714650218 0714680788 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents Notes on Contributors ix Series Editor’s Foreword xvii Foreword xix Acknowledgements xxi Prologue xxii PART I: THE SPORTS INDUSTRY 1. Sport in the Late Capitalist Moment David L. Andrews 3 2. The Sporting Goods Industry: From Struggling Entrepreneurs to National Businesses to Transnational Corporations George H. Sage 29 3. Sports Globalisation, the State and the Problem of Governance Barrie Houlihan 52 PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT 4. Government Subsidisation of Canadian Professional Sport Franchises: A Risky Business David Whitson, Jean Harvey and Marc Lavoie 75 5. Private Control of a Civic Asset: The Winners and Losers from North America’s Experience with Four Major Leagues for Professional Team Sport Mark Rosentraub 101 6. Partnerships between Local Government Sport and Leisure Departments and the Commercial Sector: Changes, Complexities and Consequences Lucie Thibault, Lisa M. Kikutis and Wendy Frisby 119
PART III: THE COMMERCIALISATION OF ‘AMATEUR’ SPORT 7. Piercing the Veil of Amateurism: Commercialisation, Corruption and US College Sports Ellen J. Staurowsky 143 8. Strategic Responses to Institutional Pressures for Commercialisation: A Case Study of an English Rugby Union Club Danny O’Brien and Trevor Slack 164 9. Commercialisation of the Modem Olympics Tara Magdalinski and John Nauright 185 PART IV: OF SPORT TELEVISION AND THE COMMERCIALISATION 10. Media Sport, Globalisation and the Challenges to Commercialisation: Sport Advertising and Cultural Resistance in Aotearoa/New Zealand Steven J. Jackson, Andrew Grainger and Richard Batty 207 11. Televised Sport in a Global Consumer Age Michael Silk 226 12. Media Ownership of Teams: The Latest Stage in the Commercialisation of Team Sports Bill Gerrard 247 PART V: SPORT SPONSORSHIP 13. ‘Money for Nothing and Your Cheques for Free?’ A Critical Perspective on Sport Sponsorship Trevor Slack and John Amis 269 14. Spectator Sport’s Strange Bedfellows: The Commercial Sponsorship of Sporting Events to Promote Alcohol, Tobacco and Lotteries Stephen R. McDaniel, Daniel S. Mason and Lance Kinney 287 15. Let the Market Decide: Sport Sponsorship and its Implications for Moral Autonomy Michael K. Mauws . 307 Index 325
|
| adam_txt |
Contents Notes on Contributors ix Series Editor’s Foreword xvii Foreword xix Acknowledgements xxi Prologue xxii PART I: THE SPORTS INDUSTRY 1. Sport in the Late Capitalist Moment David L. Andrews 3 2. The Sporting Goods Industry: From Struggling Entrepreneurs to National Businesses to Transnational Corporations George H. Sage 29 3. Sports Globalisation, the State and the Problem of Governance Barrie Houlihan 52 PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT 4. Government Subsidisation of Canadian Professional Sport Franchises: A Risky Business David Whitson, Jean Harvey and Marc Lavoie 75 5. Private Control of a Civic Asset: The Winners and Losers from North America’s Experience with Four Major Leagues for Professional Team Sport Mark Rosentraub 101 6. Partnerships between Local Government Sport and Leisure Departments and the Commercial Sector: Changes, Complexities and Consequences Lucie Thibault, Lisa M. Kikutis and Wendy Frisby 119
PART III: THE COMMERCIALISATION OF ‘AMATEUR’ SPORT 7. Piercing the Veil of Amateurism: Commercialisation, Corruption and US College Sports Ellen J. Staurowsky 143 8. Strategic Responses to Institutional Pressures for Commercialisation: A Case Study of an English Rugby Union Club Danny O’Brien and Trevor Slack 164 9. Commercialisation of the Modem Olympics Tara Magdalinski and John Nauright 185 PART IV: OF SPORT TELEVISION AND THE COMMERCIALISATION 10. Media Sport, Globalisation and the Challenges to Commercialisation: Sport Advertising and Cultural Resistance in Aotearoa/New Zealand Steven J. Jackson, Andrew Grainger and Richard Batty 207 11. Televised Sport in a Global Consumer Age Michael Silk 226 12. Media Ownership of Teams: The Latest Stage in the Commercialisation of Team Sports Bill Gerrard 247 PART V: SPORT SPONSORSHIP 13. ‘Money for Nothing and Your Cheques for Free?’ A Critical Perspective on Sport Sponsorship Trevor Slack and John Amis 269 14. Spectator Sport’s Strange Bedfellows: The Commercial Sponsorship of Sporting Events to Promote Alcohol, Tobacco and Lotteries Stephen R. McDaniel, Daniel S. Mason and Lance Kinney 287 15. Let the Market Decide: Sport Sponsorship and its Implications for Moral Autonomy Michael K. Mauws . 307 Index 325 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T14:58:35Z |
| indexdate | 2024-07-09T20:40:27Z |
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| isbn | 0714650218 0714680788 |
| language | English |
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| physical | XXX, 335 S. |
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| publisher | Routledge |
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| series2 | Sport in the global society |
| spelling | The commercialisation of sport ed. Trevor Slack repr. London [u.a.] Routledge 2005 XXX, 335 S. txt rdacontent n rdamedia nc rdacarrier Sport in the global society Includes bibliographical references and index aaSports axEconomic aspects aaSports axSocial aspects aSports xEconomic aspects aSports xSocial aspects Kommerzialisierung (DE-588)4127776-4 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sportökonomie (DE-588)4207188-4 gnd rswk-swf Sport (DE-588)4056366-2 s Kommerzialisierung (DE-588)4127776-4 s DE-604 Sportökonomie (DE-588)4207188-4 s Slack, Trevor Sonstige oth Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014850123&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The commercialisation of sport aaSports axEconomic aspects aaSports axSocial aspects aSports xEconomic aspects aSports xSocial aspects Kommerzialisierung (DE-588)4127776-4 gnd Sport (DE-588)4056366-2 gnd Sportökonomie (DE-588)4207188-4 gnd |
| subject_GND | (DE-588)4127776-4 (DE-588)4056366-2 (DE-588)4207188-4 |
| title | The commercialisation of sport |
| title_auth | The commercialisation of sport |
| title_exact_search | The commercialisation of sport |
| title_exact_search_txtP | The commercialisation of sport |
| title_full | The commercialisation of sport ed. Trevor Slack |
| title_fullStr | The commercialisation of sport ed. Trevor Slack |
| title_full_unstemmed | The commercialisation of sport ed. Trevor Slack |
| title_short | The commercialisation of sport |
| title_sort | the commercialisation of sport |
| topic | aaSports axEconomic aspects aaSports axSocial aspects aSports xEconomic aspects aSports xSocial aspects Kommerzialisierung (DE-588)4127776-4 gnd Sport (DE-588)4056366-2 gnd Sportökonomie (DE-588)4207188-4 gnd |
| topic_facet | aaSports axEconomic aspects aaSports axSocial aspects aSports xEconomic aspects aSports xSocial aspects Kommerzialisierung Sport Sportökonomie |
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