The emperors of chocolate: inside the secret world of Hershey and Mars
Corporate candy giants Milton Hershey and Forrest Mars build business empires out of one of the world's most magical, sought-after substances: chocolate. Brenner spins a unique story that takes us inside a word as mysterious as Willy Wonka's Chocolate Factory.
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Broadway Books
c2000
|
Ausgabe: | 1st Broadway Books trade paperback ed. |
Schlagworte: | |
Online-Zugang: | Contributor biographical information Sample text Publisher description |
Zusammenfassung: | Corporate candy giants Milton Hershey and Forrest Mars build business empires out of one of the world's most magical, sought-after substances: chocolate. Brenner spins a unique story that takes us inside a word as mysterious as Willy Wonka's Chocolate Factory. |
Beschreibung: | Originally published: New York : Random House, 1999. Includes bibliographical references (p. 325-343) and index |
Beschreibung: | xiv, 367 p. ill. 21 cm |
ISBN: | 0767904575 |
Internformat
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Datensatz im Suchindex
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author | Brenner, Joël Glenn |
author_facet | Brenner, Joël Glenn |
author_role | aut |
author_sort | Brenner, Joël Glenn |
author_variant | j g b jg jgb |
building | Verbundindex |
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callnumber-subject | HD - Industries, Land Use, Labor |
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dewey-ones | 338 - Production |
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dewey-search | 338.7/664153/0973 |
dewey-sort | 3338.7 6664153 3973 |
dewey-tens | 330 - Economics |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 1st Broadway Books trade paperback ed. |
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spelling | Brenner, Joël Glenn Verfasser aut The emperors of chocolate inside the secret world of Hershey and Mars Joël Glenn Brenner 1st Broadway Books trade paperback ed. New York Broadway Books c2000 xiv, 367 p. ill. 21 cm txt rdacontent n rdamedia nc rdacarrier Originally published: New York : Random House, 1999. Includes bibliographical references (p. 325-343) and index Corporate candy giants Milton Hershey and Forrest Mars build business empires out of one of the world's most magical, sought-after substances: chocolate. Brenner spins a unique story that takes us inside a word as mysterious as Willy Wonka's Chocolate Factory. Hershey, Milton Snavely 1857-1945 Mars, Forrest Hershey Foods Corporation History Mars, Incorporated History Hershey's Foods Corporation (DE-588)4538758-8 gnd rswk-swf Mars, Incorporated (DE-588)5092202-6 gnd rswk-swf Cacaoindustrie gtt Geschichte Chocolate industry United States History Candy industry United States History Chocolate candy United States Marketing History Competition United States Case studies Schokolade (DE-588)4053168-5 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Hershey's Foods Corporation (DE-588)4538758-8 b Schokolade (DE-588)4053168-5 s DE-604 Mars, Incorporated (DE-588)5092202-6 b http://www.loc.gov/catdir/bios/random059/99044715.html Contributor biographical information http://www.loc.gov/catdir/samples/random043/99044715.html Sample text http://www.loc.gov/catdir/description/random048/99044715.html Publisher description |
spellingShingle | Brenner, Joël Glenn The emperors of chocolate inside the secret world of Hershey and Mars Hershey, Milton Snavely 1857-1945 Mars, Forrest Hershey Foods Corporation History Mars, Incorporated History Hershey's Foods Corporation (DE-588)4538758-8 gnd Mars, Incorporated (DE-588)5092202-6 gnd Cacaoindustrie gtt Geschichte Chocolate industry United States History Candy industry United States History Chocolate candy United States Marketing History Competition United States Case studies Schokolade (DE-588)4053168-5 gnd |
subject_GND | (DE-588)4538758-8 (DE-588)5092202-6 (DE-588)4053168-5 (DE-588)4522595-3 |
title | The emperors of chocolate inside the secret world of Hershey and Mars |
title_auth | The emperors of chocolate inside the secret world of Hershey and Mars |
title_exact_search | The emperors of chocolate inside the secret world of Hershey and Mars |
title_exact_search_txtP | The emperors of chocolate inside the secret world of Hershey and Mars |
title_full | The emperors of chocolate inside the secret world of Hershey and Mars Joël Glenn Brenner |
title_fullStr | The emperors of chocolate inside the secret world of Hershey and Mars Joël Glenn Brenner |
title_full_unstemmed | The emperors of chocolate inside the secret world of Hershey and Mars Joël Glenn Brenner |
title_short | The emperors of chocolate |
title_sort | the emperors of chocolate inside the secret world of hershey and mars |
title_sub | inside the secret world of Hershey and Mars |
topic | Hershey, Milton Snavely 1857-1945 Mars, Forrest Hershey Foods Corporation History Mars, Incorporated History Hershey's Foods Corporation (DE-588)4538758-8 gnd Mars, Incorporated (DE-588)5092202-6 gnd Cacaoindustrie gtt Geschichte Chocolate industry United States History Candy industry United States History Chocolate candy United States Marketing History Competition United States Case studies Schokolade (DE-588)4053168-5 gnd |
topic_facet | Hershey, Milton Snavely 1857-1945 Mars, Forrest Hershey Foods Corporation History Mars, Incorporated History Hershey's Foods Corporation Mars, Incorporated Cacaoindustrie Geschichte Chocolate industry United States History Candy industry United States History Chocolate candy United States Marketing History Competition United States Case studies Schokolade USA Fallstudiensammlung |
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work_keys_str_mv | AT brennerjoelglenn theemperorsofchocolateinsidethesecretworldofhersheyandmars |