Qualitative marketing research: a cultural approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
SAGE
2006
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Introducing qualitative methods
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XI, 227 S. |
| ISBN: | 1412903807 1412903815 9781412903806 9781412903813 |
Internformat
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| 100 | 1 | |a Moisander, Johanna |e Verfasser |0 (DE-588)171107128 |4 aut | |
| 245 | 1 | 0 | |a Qualitative marketing research |b a cultural approach |c Johanna Moisander and Anu Valtonen |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b SAGE |c 2006 | |
| 300 | |a XI, 227 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Introducing qualitative methods | |
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Qualitative research | |
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| 650 | 0 | 7 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Qualitative Methode |0 (DE-588)4137346-7 |2 gnd |9 rswk-swf |
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| 655 | 7 | |0 (DE-588)4006432-3 |a Bibliografie |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 655 | 4 | |a Lehrbuch - Qualitative Methode - Marketingforschung | |
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Datensatz im Suchindex
| _version_ | 1804135407251619840 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Moisander, Johanna Valtonen, Anu 1965- |
| author_GND | (DE-588)171107128 (DE-588)1081117400 |
| author_facet | Moisander, Johanna Valtonen, Anu 1965- |
| author_role | aut aut |
| author_sort | Moisander, Johanna |
| author_variant | j m jm a v av |
| building | Verbundindex |
| bvnumber | BV021617540 |
| classification_rvk | LB 32000 LB 36000 QP 611 |
| ctrlnum | (OCoLC)255016143 (DE-599)BVBBV021617540 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| discipline_str_mv | Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| edition | 1. publ. |
| format | Book |
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| genre | (DE-588)4006432-3 Bibliografie gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Lehrbuch - Qualitative Methode - Marketingforschung |
| genre_facet | Bibliografie Lehrbuch Lehrbuch - Qualitative Methode - Marketingforschung |
| id | DE-604.BV021617540 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T14:52:40Z |
| indexdate | 2024-07-09T20:40:01Z |
| institution | BVB |
| isbn | 1412903807 1412903815 9781412903806 9781412903813 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014832653 |
| oclc_num | 255016143 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-N2 DE-521 DE-11 DE-188 DE-1049 DE-83 |
| owner_facet | DE-473 DE-BY-UBG DE-N2 DE-521 DE-11 DE-188 DE-1049 DE-83 |
| physical | XI, 227 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | SAGE |
| record_format | marc |
| series2 | Introducing qualitative methods |
| spelling | Moisander, Johanna Verfasser (DE-588)171107128 aut Qualitative marketing research a cultural approach Johanna Moisander and Anu Valtonen 1. publ. London [u.a.] SAGE 2006 XI, 227 S. txt rdacontent n rdamedia nc rdacarrier Introducing qualitative methods Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke Marketing research Qualitative research Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Qualitative Methode (DE-588)4137346-7 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4006432-3 Bibliografie gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Lehrbuch - Qualitative Methode - Marketingforschung Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Interkulturelle Kompetenz (DE-588)4200053-1 s Qualitative Methode (DE-588)4137346-7 s DE-188 Verbraucherforschung (DE-588)4187567-9 s Valtonen, Anu 1965- Verfasser (DE-588)1081117400 aut |
| spellingShingle | Moisander, Johanna Valtonen, Anu 1965- Qualitative marketing research a cultural approach Marketing research Qualitative research Verbraucherforschung (DE-588)4187567-9 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Marktforschung (DE-588)4037630-8 gnd Qualitative Methode (DE-588)4137346-7 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4200053-1 (DE-588)4037630-8 (DE-588)4137346-7 (DE-588)4200055-5 (DE-588)4006432-3 (DE-588)4123623-3 |
| title | Qualitative marketing research a cultural approach |
| title_auth | Qualitative marketing research a cultural approach |
| title_exact_search | Qualitative marketing research a cultural approach |
| title_exact_search_txtP | Qualitative marketing research a cultural approach |
| title_full | Qualitative marketing research a cultural approach Johanna Moisander and Anu Valtonen |
| title_fullStr | Qualitative marketing research a cultural approach Johanna Moisander and Anu Valtonen |
| title_full_unstemmed | Qualitative marketing research a cultural approach Johanna Moisander and Anu Valtonen |
| title_short | Qualitative marketing research |
| title_sort | qualitative marketing research a cultural approach |
| title_sub | a cultural approach |
| topic | Marketing research Qualitative research Verbraucherforschung (DE-588)4187567-9 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Marktforschung (DE-588)4037630-8 gnd Qualitative Methode (DE-588)4137346-7 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Qualitative research Verbraucherforschung Interkulturelle Kompetenz Marktforschung Qualitative Methode Marketingforschung Bibliografie Lehrbuch Lehrbuch - Qualitative Methode - Marketingforschung |
| work_keys_str_mv | AT moisanderjohanna qualitativemarketingresearchaculturalapproach AT valtonenanu qualitativemarketingresearchaculturalapproach |