Marketingmanagement: Strategie, Instrumente, Umsetzung, Unternehmensführung
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2005
|
| Ausgabe: | 1. Aufl., Nachdr., Studienausg. |
| Schriftenreihe: | Gabler-Lehrbuch
|
| Schlagworte: | |
| Beschreibung: | XX, 1128 S. Ill., graph. Darst. |
| ISBN: | 3409125159 |
Internformat
MARC
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| 100 | 1 | |a Homburg, Christian |d 1962- |e Verfasser |0 (DE-588)118190008 |4 aut | |
| 245 | 1 | 0 | |a Marketingmanagement |b Strategie, Instrumente, Umsetzung, Unternehmensführung |c Christian Homburg/Harley Krohmer |
| 250 | |a 1. Aufl., Nachdr., Studienausg. | ||
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| 300 | |a XX, 1128 S. |b Ill., graph. Darst. | ||
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
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| author | Homburg, Christian 1962- Krohmer, Harley 1970- |
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| author_role | aut aut |
| author_sort | Homburg, Christian 1962- |
| author_variant | c h ch h k hk |
| building | Verbundindex |
| bvnumber | BV021616836 |
| classification_rvk | QP 600 |
| classification_tum | WIR 810 |
| ctrlnum | (OCoLC)255122220 (DE-599)BVBBV021616836 |
| dewey-full | 658.822 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.822 |
| dewey-search | 658.822 |
| dewey-sort | 3658.822 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. Aufl., Nachdr., Studienausg. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV021616836 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:52:29Z |
| indexdate | 2024-07-09T20:40:00Z |
| institution | BVB |
| isbn | 3409125159 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014831959 |
| oclc_num | 255122220 |
| open_access_boolean | |
| owner | DE-91G DE-BY-TUM DE-91 DE-BY-TUM DE-188 |
| owner_facet | DE-91G DE-BY-TUM DE-91 DE-BY-TUM DE-188 |
| physical | XX, 1128 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Gabler |
| record_format | marc |
| series2 | Gabler-Lehrbuch |
| spelling | Homburg, Christian 1962- Verfasser (DE-588)118190008 aut Marketingmanagement Strategie, Instrumente, Umsetzung, Unternehmensführung Christian Homburg/Harley Krohmer 1. Aufl., Nachdr., Studienausg. Wiesbaden Gabler 2005 XX, 1128 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gabler-Lehrbuch Marketingmanagement - Lehrbuch Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Krohmer, Harley 1970- Verfasser (DE-588)17166857X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Homburg, Christian 1962- Krohmer, Harley 1970- Marketingmanagement Strategie, Instrumente, Umsetzung, Unternehmensführung Marketingmanagement - Lehrbuch Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Marketingmanagement Strategie, Instrumente, Umsetzung, Unternehmensführung |
| title_auth | Marketingmanagement Strategie, Instrumente, Umsetzung, Unternehmensführung |
| title_exact_search | Marketingmanagement Strategie, Instrumente, Umsetzung, Unternehmensführung |
| title_exact_search_txtP | Marketingmanagement Strategie, Instrumente, Umsetzung, Unternehmensführung |
| title_full | Marketingmanagement Strategie, Instrumente, Umsetzung, Unternehmensführung Christian Homburg/Harley Krohmer |
| title_fullStr | Marketingmanagement Strategie, Instrumente, Umsetzung, Unternehmensführung Christian Homburg/Harley Krohmer |
| title_full_unstemmed | Marketingmanagement Strategie, Instrumente, Umsetzung, Unternehmensführung Christian Homburg/Harley Krohmer |
| title_short | Marketingmanagement |
| title_sort | marketingmanagement strategie instrumente umsetzung unternehmensfuhrung |
| title_sub | Strategie, Instrumente, Umsetzung, Unternehmensführung |
| topic | Marketingmanagement - Lehrbuch Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingmanagement - Lehrbuch Marketingmanagement Lehrbuch |
| work_keys_str_mv | AT homburgchristian marketingmanagementstrategieinstrumenteumsetzungunternehmensfuhrung AT krohmerharley marketingmanagementstrategieinstrumenteumsetzungunternehmensfuhrung |