APA (7th ed.) Citation

Simon, H., Bilstein, F. F., & Luby, F. (2006). Manage for profit, not for market share: A guide to greater profits in highly contested markets. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Simon, Hermann, Frank F. Bilstein, and Frank Luby. Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets. Boston, Mass: Harvard Business School Press, 2006.

MLA (9th ed.) Citation

Simon, Hermann, et al. Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets. Harvard Business School Press, 2006.