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Marketing: the basics

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Bibliographische Detailangaben
Hauptverfasser:	Moore, Karl 1955- (VerfasserIn), Pareek, Niketh (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London [u.a.] Routledge 2006
Ausgabe:	1. publ.
Schriftenreihe:	The basics
Schlagworte:	Marketing > Management Marketing research Consumer behavior > Research Export marketing > Management Marktforschung Marketing Verbraucherverhalten
Online-Zugang:	Table of contents Inhaltsverzeichnis
Beschreibung:	Includes index.
Beschreibung:	VI, 220 S.
ISBN:	0415380804 0203967518 9780415380805 9780415380799 9780203967515 0415380790

Internformat

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Datensatz im Suchindex

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adam_text	MARKETING: THE BASICS / MOORE, KARL : 2006 TABLE OF CONTENTS / INHALTSVERZEICHNIS WHAT IS MARKETING MANAGEMENT? MARKETING AS A CORPORATE FUNCTION PRODUCT AND PLACEMENT PRICE PROMOTION PEOPLE SEGMENTATION, TARGETING, AND POSITIONING MARKET RESEARCH : SEEKING DEEP INSIGHT INTO THE CUSTOMER S WORLD AND MIND GLOBAL MARKETING. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
adam_txt	MARKETING: THE BASICS / MOORE, KARL : 2006 TABLE OF CONTENTS / INHALTSVERZEICHNIS WHAT IS MARKETING MANAGEMENT? MARKETING AS A CORPORATE FUNCTION PRODUCT AND PLACEMENT PRICE PROMOTION PEOPLE SEGMENTATION, TARGETING, AND POSITIONING MARKET RESEARCH : SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND GLOBAL MARKETING. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Moore, Karl 1955- Pareek, Niketh
author_GND	(DE-588)130083518
author_facet	Moore, Karl 1955- Pareek, Niketh
author_role	aut aut
author_sort	Moore, Karl 1955-
author_variant	k m km n p np
building	Verbundindex
bvnumber	BV021601560
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
callnumber-search	HF5415.13
callnumber-sort	HF 45415.13
callnumber-subject	HF - Commerce
classification_rvk	QP 600
classification_tum	WIR 803f OEK 740f
ctrlnum	(OCoLC)223436290 (DE-599)BVBBV021601560
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften Ökotrophologie
discipline_str_mv	Wirtschaftswissenschaften Ökotrophologie
edition	1. publ.
format	Book
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index_date	2024-07-02T14:47:52Z
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isbn	0415380804 0203967518 9780415380805 9780415380799 9780203967515 0415380790
language	English
lccn	2005036377
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series2	The basics
spelling	Moore, Karl 1955- Verfasser (DE-588)130083518 aut Marketing the basics Karl Moore and Niketh Pareek 1. publ. London [u.a.] Routledge 2006 VI, 220 S. txt rdacontent n rdamedia nc rdacarrier The basics Includes index. Marketing Management Marketing research Consumer behavior Research Export marketing Management Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s b DE-604 Pareek, Niketh Verfasser aut http://www.loc.gov/catdir/toc/ecip065/2005036377.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014816897&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Moore, Karl 1955- Pareek, Niketh Marketing the basics Marketing Management Marketing research Consumer behavior Research Export marketing Management Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4062644-1
title	Marketing the basics
title_auth	Marketing the basics
title_exact_search	Marketing the basics
title_exact_search_txtP	Marketing the basics
title_full	Marketing the basics Karl Moore and Niketh Pareek
title_fullStr	Marketing the basics Karl Moore and Niketh Pareek
title_full_unstemmed	Marketing the basics Karl Moore and Niketh Pareek
title_short	Marketing
title_sort	marketing the basics
title_sub	the basics
topic	Marketing Management Marketing research Consumer behavior Research Export marketing Management Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Marketing Management Marketing research Consumer behavior Research Export marketing Management Marktforschung Marketing Verbraucherverhalten
url	http://www.loc.gov/catdir/toc/ecip065/2005036377.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014816897&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT moorekarl marketingthebasics AT pareekniketh marketingthebasics

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