Semiotics: the basics
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples inclu...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
[2007]
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | xviii, 307 Seiten Diagramme |
| ISBN: | 0415363756 0415363764 9780415363754 9780415363761 |
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| 520 | 3 | |a This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description | |
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Datensatz im Suchindex
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| adam_text | CONTENTS
List of illustrations xi
Preface xiii
Acknowledgements xvii
Introduction 1
Definitions 2
Relation to linguistics 5
Langue and parole 8
Why study semiotics? 10
1 Models of the sign 13
The Saussurean model 14
Two sides of a page 17
The relational system 18
Arbitrariness 22
The Peircean model 29
Relativity 35
Symbolic mode 38
viii CONTENTS
Iconic mode 40
Indexical mode 42
Modes not types 44
Changing relations 45
Digital and analogue 47
Types and tokens 49
Rematerializing the sign 51
Hjelmslev s framework 56
2 Signs and things 59
Naming things 6o
Referentiality 62
Modality 64
The word is not the thing 69
Empty signiflers 78
3 Analysing structures 83
Horizontal and vertical axes 83
The paradigmatic dimension 87
The commutation test 88
Oppositions 90
Markedness 93
Deconstruction 99
Alignment 100
The semiotic square 100
The syntagmatic dimension 109
Spatial relations 110
Sequential relations 114
Structural reduction 115
4 Challenging the literal 123
Rhetorical tropes 123
Metaphor 126
Metonymy 129
Synecdoche 132
Irony 134
Master tropes 136
Denotation and connotation 137
Myth 143
CONTENTS ix
5 Codes 147
Types of codes 148
Perceptual codes 151
Social codes 153
Textual codes i$7
Codes of realism 160
Invisible editing 165
Broadcast and narrowcast codes 170
Interaction of textual codes 171
Codification 171
6 Textual interactions 175
Models of communication 175
The positioning of the subject 186
Modes of address 190
Reading positions 194
Intertextuality 197
Problematizing authorship 198
Reading as rewriting 200
No text is an island 201
Intratextuality 203
Bricolage 205
Types and degrees of intertextuality 206
7 Prospect and retrospect 211
Structuralist semiotics 212
Poststructuralist semiotics 217
Methodologies 221
An ecological and multimodal approach 223
Appendix: key figures and schools 227
Going further 235
Glossary 243
Bibliography 265
Index 293
|
| adam_txt |
CONTENTS
List of illustrations xi
Preface xiii
Acknowledgements xvii
Introduction 1
Definitions 2
Relation to linguistics 5
Langue and parole 8
Why study semiotics? 10
1 Models of the sign 13
The Saussurean model 14
Two sides of a page 17
The relational system 18
Arbitrariness 22
The Peircean model 29
Relativity 35
Symbolic mode 38
viii CONTENTS
Iconic mode 40
Indexical mode 42
Modes not types 44
Changing relations 45
Digital and analogue 47
Types and tokens 49
Rematerializing the sign 51
Hjelmslev's framework 56
2 Signs and things 59
Naming things 6o
Referentiality 62
Modality 64
The word is not the thing 69
Empty signiflers 78
3 Analysing structures 83
Horizontal and vertical axes 83
The paradigmatic dimension 87
The commutation test 88
Oppositions 90
Markedness 93
Deconstruction 99
Alignment 100
The semiotic square 100
The syntagmatic dimension 109
Spatial relations 110
Sequential relations 114
Structural reduction 115
4 Challenging the literal 123
Rhetorical tropes 123
Metaphor 126
Metonymy 129
Synecdoche 132
Irony 134
Master tropes 136
Denotation and connotation 137
Myth 143
CONTENTS ix
5 Codes 147
Types of codes 148
Perceptual codes 151
Social codes 153
Textual codes i$7
Codes of realism 160
Invisible editing 165
Broadcast and narrowcast codes 170
Interaction of textual codes 171
Codification 171
6 Textual interactions 175
Models of communication 175
The positioning of the subject 186
Modes of address 190
Reading positions 194
Intertextuality 197
Problematizing authorship 198
Reading as rewriting 200
No text is an island 201
Intratextuality 203
Bricolage 205
Types and degrees of intertextuality 206
7 Prospect and retrospect 211
Structuralist semiotics 212
Poststructuralist semiotics 217
Methodologies 221
An ecological and multimodal approach 223
Appendix: key figures and schools 227
Going further 235
Glossary 243
Bibliography 265
Index 293 |
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| spelling | Chandler, Daniel Verfasser aut Semiotics the basics Daniel Chandler Second edition London Routledge [2007] © 2007 xviii, 307 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description Semiotiek gtt Semiótica Signe (Linguistique) Sémiotique Semiotics Semiotik (DE-588)4054498-9 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Semiotik (DE-588)4054498-9 s DE-604 Erscheint auch als Online-Ausgabe 0-203-01493-6 Erscheint auch als Online-Ausgabe 978-0-203-01493-6 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014816393&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Semiotics the basics |
| title_auth | Semiotics the basics |
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| title_short | Semiotics |
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