Branding for nonprofits: developing identity with integrity
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Allworth Press
2006
|
Schlagworte: | |
Online-Zugang: | Table of contents Inhaltsverzeichnis |
Beschreibung: | Includes index. |
Beschreibung: | XI, 195 S. Ill. 23 cm |
ISBN: | 1581154348 |
Internformat
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245 | 1 | 0 | |a Branding for nonprofits |b developing identity with integrity |c DK Holland |
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300 | |a XI, 195 S. |b Ill. |c 23 cm | ||
336 | |b txt |2 rdacontent | ||
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500 | |a Includes index. | ||
650 | 4 | |a Brand name products | |
650 | 4 | |a Nonprofit organizations |x Marketing | |
856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0519/2005026430.html |3 Table of contents | |
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Datensatz im Suchindex
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---|---|
adam_text | Contents
viii Acknowledgments
x Foreword by Ed Pusz
2 Chapter One
What s That Branding Buzz I Hear? And Why Nonprofits Can t
Afford to Ignore It
zo Chapter Two
Anatomy of a Design Brief: Start to Get Your Nonprofit Brand
in Focus
31 Chapter Three
It Takes a Village to Raise a Brand: The Roles and
Responsibilities of the Branding Team
41 Chapter Four
Getting the Team Ready to Birth the Brand
49 Chapter Five
Spotlight on Designers: What They Do and How They Do It
62 Chapter Six
The Design Process: Taking It in Phases
75 Chapter Seven
Finding the Sweet Spot: Arriving at a New Brand Identity That
Everyone Can Embrace
3s Chapter Eight
The Devil s in the Details: From Inspiration to Implementation
vt Branding for Nonprofits
93 Chapter Nine
The Big Switcheroo: Implementing Your New Brand
101 Chapter Ten
Storytelling and the Brand: A Thousand Words . . . and Loads
of Pictures
116 Chapter Eleven
Looking Inside the Funder s Mind: The Board, the Staff,
and Branding
128 Chapter Twelve
On the Evolution of Branding: You ve Come Such a Long,
Long Way, Baby!
139 Branding Resources
141 Appendix A: Aish Branding Guide: Guidelines Without
the Guilt
159 Appendix B: Branding the AIGA
165 Appendix C: BAM Graphic Standards Guide
171 Appendix D: Governance Matters Presentation
179 Brand Glossary
185 About the Author
187 Index
vif Contents
|
adam_txt |
Contents
viii Acknowledgments
x Foreword by Ed Pusz
2 Chapter One
What's That Branding Buzz I Hear? And Why Nonprofits Can't
Afford to Ignore It
zo Chapter Two
Anatomy of a Design Brief: Start to Get Your Nonprofit Brand
in Focus
31 Chapter Three
It Takes a Village to Raise a Brand: The Roles and
Responsibilities of the Branding Team
41 Chapter Four
Getting the Team Ready to Birth the Brand
49 Chapter Five
Spotlight on Designers: What They Do and How They Do It
62 Chapter Six
The Design Process: Taking It in Phases
75 Chapter Seven
Finding the Sweet Spot: Arriving at a New Brand Identity That
Everyone Can Embrace
3s Chapter Eight
The Devil's in the Details: From Inspiration to Implementation
vt Branding for Nonprofits
93 Chapter Nine
The Big Switcheroo: Implementing Your New Brand
101 Chapter Ten
Storytelling and the Brand: A Thousand Words . . . and Loads
of Pictures
116 Chapter Eleven
Looking Inside the Funder's Mind: The Board, the Staff,
and Branding
128 Chapter Twelve
On the Evolution of Branding: You've Come Such a Long,
Long Way, Baby!
139 Branding Resources
141 Appendix A: Aish Branding Guide: "Guidelines Without
the Guilt"
159 Appendix B: Branding the AIGA
165 Appendix C: BAM Graphic Standards Guide
171 Appendix D: Governance Matters Presentation
179 Brand Glossary
185 About the Author
187 Index
vif Contents |
any_adam_object | 1 |
any_adam_object_boolean | 1 |
author | Holland, DK |
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isbn | 1581154348 |
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spelling | Holland, DK. Verfasser aut Branding for nonprofits developing identity with integrity DK Holland New York Allworth Press 2006 XI, 195 S. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Brand name products Nonprofit organizations Marketing http://www.loc.gov/catdir/toc/ecip0519/2005026430.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014813595&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Holland, DK Branding for nonprofits developing identity with integrity Brand name products Nonprofit organizations Marketing |
title | Branding for nonprofits developing identity with integrity |
title_auth | Branding for nonprofits developing identity with integrity |
title_exact_search | Branding for nonprofits developing identity with integrity |
title_exact_search_txtP | Branding for nonprofits developing identity with integrity |
title_full | Branding for nonprofits developing identity with integrity DK Holland |
title_fullStr | Branding for nonprofits developing identity with integrity DK Holland |
title_full_unstemmed | Branding for nonprofits developing identity with integrity DK Holland |
title_short | Branding for nonprofits |
title_sort | branding for nonprofits developing identity with integrity |
title_sub | developing identity with integrity |
topic | Brand name products Nonprofit organizations Marketing |
topic_facet | Brand name products Nonprofit organizations Marketing |
url | http://www.loc.gov/catdir/toc/ecip0519/2005026430.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014813595&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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