Strategic marketing management: a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
2005
|
| Schriftenreihe: | McGraw-Hill executive MBA series
|
| Schlagworte: | |
| Beschreibung: | IX, 275 S. Ill., graph. Darst. |
| ISBN: | 0071372229 0071450939 |
Internformat
MARC
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Datensatz im Suchindex
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| id | DE-604.BV021597425 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:46:34Z |
| indexdate | 2024-07-09T20:39:32Z |
| institution | BVB |
| isbn | 0071372229 0071450939 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014812805 |
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| physical | IX, 275 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill executive MBA series |
| spelling | Parry, Mark E. Verfasser aut Strategic marketing management a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions Mark E. Parry New York u.a. McGraw-Hill 2005 IX, 275 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill executive MBA series Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Strategisches Management (DE-588)4124261-0 s DE-188 Marketing (DE-588)4037589-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Parry, Mark E. Strategic marketing management a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4168907-0 |
| title | Strategic marketing management a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions |
| title_auth | Strategic marketing management a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions |
| title_exact_search | Strategic marketing management a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions |
| title_exact_search_txtP | Strategic marketing management a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions |
| title_full | Strategic marketing management a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions Mark E. Parry |
| title_fullStr | Strategic marketing management a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions Mark E. Parry |
| title_full_unstemmed | Strategic marketing management a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions Mark E. Parry |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management a means end approach how to manage a brand over time building promotions that generate results how to avoid making poor short term tactical decisions |
| title_sub | a means-end approach ; [how to manage a brand over time, building promotions that generate results, how to avoid making poor short-term tactical decisions |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Strategisches Management Marketingmanagement |
| work_keys_str_mv | AT parrymarke strategicmarketingmanagementameansendapproachhowtomanageabrandovertimebuildingpromotionsthatgenerateresultshowtoavoidmakingpoorshorttermtacticaldecisions |