Introduction to E-business: management and strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2006
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 428 S. graph. Darst. |
| ISBN: | 0750667311 9780750667319 |
Internformat
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| 245 | 1 | 0 | |a Introduction to E-business |b management and strategy |c Colin Combe |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2006 | |
| 300 | |a XV, 428 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business enterprises |x Computer networks | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Electronic commerce |x Management | |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-014807391 | ||
Datensatz im Suchindex
| _version_ | 1804135369092890624 |
|---|---|
| adam_text | Contents
Preface xiii
Acknowledgements
Chapter
Key issues
Defining e-business
The development of the new economy
Types of e-business and related industries
The growth of e-business
Use of the internet
Key people
Scope of the book
Structure of the book
Case studies
References
Chapter
Key issues
Introduction
The development of the internet
The World Wide Web (WWW)
Information infrastructure
Electronic Data Interchange (EDI)
Program languages
Industry standards
Wireless technology
Interactive television
vi
Payment systems
Summary
Questions
References
Further reading
Chapter
Key issues
Introduction
E-businesses
E-business environment
E-marketplaces
E-business markets
E-business models
Types of e-business models
A framework for analysing e-business models
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Towards perfect competition
The effect of the internet on the competitive environment
Key economic characteristics of the internet
Cost of production and distribution
Disintermediation and reintermediation
Mini Case Study: www.oag.com
Economics of information
Connectivity and interactivity
Economies of scale
Economies of scope
Transaction costs
Network externalities
Switchingeosts 104
Critical mass of customers
Mini Case Study: Online gambling
Pricing
Contents
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Internet marketing
E-marketing plan
The marketing mix
Branding
Online advertising
Targeting online customers
Interactive television and e-marketing
Customer relationship management
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
The internet and the law
Privacy
Trust
Security
Mini Case Study: BBC
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Managing knowledge
viii Contents
Managing
Mini Case Study: Ryanair
Customer Relationship Management (CRM)
Supply Chain Management (SCM)
Management skills for e-business
Managing risk
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Strategic management and objective setting
The strategic process
Internal analysis
External analysis
Competitive strategies for e-business
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Strategic controls
Organisational learning
Organisational culture and e-business
Organisational structure and e-business
Mini Case Study: Sure Start
Change management
Mini Case Study:
Summary
Questions and tasks
References
Further reading
Contents ix
Chapter
Key issues
Introduction
The evaluation process
Organisational control and evaluation
Financial evaluation
Technology evaluation
Human resources evaluation
Website evaluation
Business model evaluation
Mini Case Study: Amazon.com
E-business strategy evaluation
Mini Case Study: Zen Internet
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Competing effectively
First-mover advantages
Generic strategies
Mini Case Study: Glasses Direct
Integrating generic strategies
Expanding product lines
Lock-in and switching costs
Bricks and clicks
Winner-takes-all
The problem of sustaining competitive advantage
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
The phases of e-business development
Contents
The performance of e-business
The future of e-business
Conclusion
References
CASE STUDIES
Case study
Introduction
The Amazon.com business model for online bookselling
References
Further reading
Case study
Introduction
The mission of e-Bay
References
Case study
Introduction
Summary
References
Case study
Introduction
The rise of Yahoo!
The fall of Yahoo!
The new regime at Yahoo!
Yahoo! in Europe
Expansion into China
Summary
References
Case study
Introduction
The value proposition of boo.com
Problems with the boo.com concept
Contents xi
The launch of boo.com
The end game for boo.com
Summary
Reference
Glossary
Ust of companies
Index
|
| adam_txt |
Contents
Preface xiii
Acknowledgements
Chapter
Key issues
Defining e-business
The development of the new economy
Types of e-business and related industries
The growth of e-business
Use of the internet
Key people
Scope of the book
Structure of the book
Case studies
References
Chapter
Key issues
Introduction
The development of the internet
The World Wide Web (WWW)
Information infrastructure
Electronic Data Interchange (EDI)
Program languages
Industry standards
Wireless technology
Interactive television
vi
Payment systems
Summary
Questions
References
Further reading
Chapter
Key issues
Introduction
E-businesses
E-business environment
E-marketplaces
E-business markets
E-business models
Types of e-business models
A framework for analysing e-business models
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Towards perfect competition
The effect of the internet on the competitive environment
Key economic characteristics of the internet
Cost of production and distribution
Disintermediation and reintermediation
Mini Case Study: www.oag.com
Economics of information
Connectivity and interactivity
Economies of scale
Economies of scope
Transaction costs
Network externalities
Switchingeosts 104
Critical mass of customers
Mini Case Study: Online gambling
Pricing
Contents
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Internet marketing
E-marketing plan
The marketing mix
Branding
Online advertising
Targeting online customers
Interactive television and e-marketing
Customer relationship management
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
The internet and the law
Privacy
Trust
Security
Mini Case Study: BBC
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Managing knowledge
viii Contents
Managing
Mini Case Study: Ryanair
Customer Relationship Management (CRM)
Supply Chain Management (SCM)
Management skills for e-business
Managing risk
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Strategic management and objective setting
The strategic process
Internal analysis
External analysis
Competitive strategies for e-business
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Strategic controls
Organisational learning
Organisational culture and e-business
Organisational structure and e-business
Mini Case Study: Sure Start
Change management
Mini Case Study:
Summary
Questions and tasks
References
Further reading
Contents ix
Chapter
Key issues
Introduction
The evaluation process
Organisational control and evaluation
Financial evaluation
Technology evaluation
Human resources evaluation
Website evaluation
Business model evaluation
Mini Case Study: Amazon.com
E-business strategy evaluation
Mini Case Study: Zen Internet
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
Competing effectively
First-mover advantages
Generic strategies
Mini Case Study: Glasses Direct
Integrating generic strategies
Expanding product lines
Lock-in and switching costs
Bricks and clicks
Winner-takes-all
The problem of sustaining competitive advantage
Summary
Questions and tasks
References
Further reading
Chapter
Key issues
Introduction
The phases of e-business development
Contents
The performance of e-business
The future of e-business
Conclusion
References
CASE STUDIES
Case study
Introduction
The Amazon.com business model for online bookselling
References
Further reading
Case study
Introduction
The mission of e-Bay
References
Case study
Introduction
Summary
References
Case study
Introduction
The rise of Yahoo!
The fall of Yahoo!
The new regime at Yahoo!
Yahoo! in Europe
Expansion into China
Summary
References
Case study
Introduction
The value proposition of boo.com
Problems with the boo.com concept
Contents xi
The launch of boo.com
The end game for boo.com
Summary
Reference
Glossary
Ust of companies
Index |
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| spelling | Combe, Colin Verfasser aut Introduction to E-business management and strategy Colin Combe 1. ed. Amsterdam [u.a.] Elsevier 2006 XV, 428 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmen Business enterprises Computer networks Electronic commerce Electronic commerce Management Electronic Commerce (DE-588)4592128-3 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Einblattdruck - Electronic Commerce Electronic Commerce (DE-588)4592128-3 s DE-604 Digitalisierung UBRegensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014807391&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Combe, Colin Introduction to E-business management and strategy Unternehmen Business enterprises Computer networks Electronic commerce Electronic commerce Management Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4151278-9 |
| title | Introduction to E-business management and strategy |
| title_auth | Introduction to E-business management and strategy |
| title_exact_search | Introduction to E-business management and strategy |
| title_exact_search_txtP | Introduction to E-business management and strategy |
| title_full | Introduction to E-business management and strategy Colin Combe |
| title_fullStr | Introduction to E-business management and strategy Colin Combe |
| title_full_unstemmed | Introduction to E-business management and strategy Colin Combe |
| title_short | Introduction to E-business |
| title_sort | introduction to e business management and strategy |
| title_sub | management and strategy |
| topic | Unternehmen Business enterprises Computer networks Electronic commerce Electronic commerce Management Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Unternehmen Business enterprises Computer networks Electronic commerce Electronic commerce Management Electronic Commerce Einführung Einblattdruck - Electronic Commerce |
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