Market segmentation: using demographics, psychographics and other segmentation techniques to uncover and exploit new markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Probus Publ.
1987
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 286-288 |
| Beschreibung: | XII, 296 S. Ill., graph. Darst., Kt. |
| ISBN: | 0917253590 |
Internformat
MARC
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| 100 | 1 | |a Weinstein, Art |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Market segmentation |b using demographics, psychographics and other segmentation techniques to uncover and exploit new markets |c Art Weinstein |
| 264 | 1 | |a Chicago, Ill. |b Probus Publ. |c 1987 | |
| 300 | |a XII, 296 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Literaturverz. S. 286-288 | ||
| 650 | 7 | |a Marketing |2 ram | |
| 650 | 4 | |a Segmentation de marché | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Psychographics | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014804766 | ||
Datensatz im Suchindex
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| dewey-full | 658.8/02 |
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| id | DE-604.BV021589260 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:43:56Z |
| indexdate | 2024-07-09T20:39:21Z |
| institution | BVB |
| isbn | 0917253590 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014804766 |
| oclc_num | 13760187 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-706 |
| owner_facet | DE-19 DE-BY-UBM DE-706 |
| physical | XII, 296 S. Ill., graph. Darst., Kt. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Probus Publ. |
| record_format | marc |
| spelling | Weinstein, Art Verfasser aut Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets Art Weinstein Chicago, Ill. Probus Publ. 1987 XII, 296 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 286-288 Marketing ram Segmentation de marché Market segmentation Psychographics |
| spellingShingle | Weinstein, Art Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets Marketing ram Segmentation de marché Market segmentation Psychographics |
| title | Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets |
| title_auth | Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets |
| title_exact_search | Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets |
| title_exact_search_txtP | Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets |
| title_full | Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets Art Weinstein |
| title_fullStr | Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets Art Weinstein |
| title_full_unstemmed | Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets Art Weinstein |
| title_short | Market segmentation |
| title_sort | market segmentation using demographics psychographics and other segmentation techniques to uncover and exploit new markets |
| title_sub | using demographics, psychographics and other segmentation techniques to uncover and exploit new markets |
| topic | Marketing ram Segmentation de marché Market segmentation Psychographics |
| topic_facet | Marketing Segmentation de marché Market segmentation Psychographics |
| work_keys_str_mv | AT weinsteinart marketsegmentationusingdemographicspsychographicsandothersegmentationtechniquestouncoverandexploitnewmarkets |