Renewing Unilever: transformation and tradition
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 416-423) and index |
| Beschreibung: | XVII, 447 S., [12] Bl. Ill. |
| ISBN: | 0199269432 0199269440 9780199269440 9780199269433 |
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| 100 | 1 | |a Jones, Geoffrey |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Renewing Unilever |b transformation and tradition |c Geoffrey Jones |
| 264 | 1 | |a Oxford [u.a.] |b Oxford Univ. Press |c 2005 | |
| 300 | |a XVII, 447 S., [12] Bl. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Includes bibliographical references (p. 416-423) and index | ||
| 610 | 2 | 4 | |a Unilever (Firm) |x History |
| 610 | 2 | 7 | |a Unilever-Konzern |0 (DE-588)4258490-5 |2 gnd |9 rswk-swf |
| 648 | 7 | |a Geschichte 1965-1990 |2 gnd |9 rswk-swf | |
| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 7 | |a Unilever |2 gtt | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |x Management | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of Plates x
List of Illustrations xii
List of Figures xv
List of Tables xvii
Introduction 1
Parti Strategy and Performance
1 Heritage and Challenges 5
2 Managing Diversity, 1965 1973 17
3 New and Old Worlds, 1974 1983 54
4 Rethinking Unilever, 1984 1990 88
Part II Dynamics and Routines
5 Adding Value: Marketing and Brands 115
6 Risk and Reward in Emerging Markets 152
7 Trading, Plantations, and Chemicals 185
8 Human Resources 215
9 Corporate Culture 247
10 Innovation 267
11 Acquisitions and Divestments 298
12 Corporate Image and Voice 322
Epilogue 352
Appendix 1 The Special Committee and its Successors 368
Appendix 2 Unilever and its Major International Competitors 369
Notes 378
Bibliography 416
Index 425
ix
List of Plates
between pages 46 and 47
1 Rama, the leading German margarine brand, in 1967
2 Flora margarine in Britain in 1977
3 A sale van for Stork margarine in 1981
4 Sana margarine in Turkey in 1980
5 Promotion for I Can t Believe It s Not Butter in 1986
6 Street advertisement in Paris for Boursin cheese in 1990
7 Wall s meat pies in Britain, 1977
8 Vesta ready made meals in Britain, 1974
betweenpages 110 and 111
9 Viennetta ice cream gateaux in Greece, 1988
10 Cornetto ice cream in Arabia in the early 1990s
11 Magnum ice cream in Germany in the early 1990s
12 Birds Eye Fish Fingers in Britain in 1987
13 Lipton tea in the United States in 1986, featuring the tennis player Chris Everett Lloyd
14 Chimps advertising PG Tips in 1989
15 Etah rural development project in India in 1983
between pages 174 and 17S
16 Supermarket demonstration for Zwan meat products in Mexico in 1987
17 Unox sponsorship of the Dutch Elfstedentocht in the mid 1990s
18 Cup A Soup in the United States in 1987
19 Ragu pasta sauce in the United States in 1988
20 Advertisement for turkey feed sold by BOCM Silcock
21 A Ben Jerry s ice cream street vendor in Britain in 2000
22 Drinking Slim Fast on North Shore beach, O ahu, Hawaii in 2000
23 Enjoying a Knorr Cubitos seasoning cube, sold in the Caribbean and Brazil, in 2004
X
List of Plates
betweenpages 238 and 239
24 Front cover of Unilever Magazine in 1973 which included a feature on women in man¬
agement
25 Omo brand in Belgium in 1974
26 Persil in Britain in the 1970s
27 Clothes washing with Breeze detergent in Thailand in 1983
28 Advertisement stressing Lever s environmental record in repackaging in the United
States in 1990
29 Comfort fabric conditioner in Britain in 1983
30 Rin washing powder in India in the early 1990s
31 Advertisement for National Starch in 1988
betweenpages 302 and 303
32 Legend Beer, brewed by Nigerian Breweries in the early 1990s
33 UAC textile manufacture in the Ivory Coast in 1985
34 Growing carnations on a former Brooke Bond plantation in Kenya in 1990
35 Brigitte Bardot advertises Lux toilet soap in the Netherlands in 1975
36 Lifebuoy Soap in Britain in the 1980s
37 Dove cream bar in the United States in the 1990s
38 Signal toothpaste in Belgium in 1988
39 Close Up toothpaste in South Africa in 1979
betweenpages 366 and 367
40 Seda, Unilever s leading shampoo brand in Brazil in 1976
41 Timotei shampoo in the Netherlands in the early 1980s
42 Sales brochure for Andrelon hair conditioner in the Netherlands in 1993
43 Denim aftershave in Italy in 1977
44 Impulse in South Africa in 1977
45 Front cover of Unilever Magazine featuring the Axe deodorant sold in France in 1984
46 Calvin Klein s Obsession in 1987
47 Calvin Klein s Eternity in 1993
XI
List of Illustrations
1 Unilever House in Blackfriars, London, Ltd/PLC s head office since 1932, cl970 9
2 Unilever House at Museumpark, Rotterdam, NV s head office between
1931 and 1992, C1986 10
3 Frits Tempel, Chairman of NV1956 1966 19
4 Harold Hartog, Chairman of NV 1966 1971 19
5 Lord Cole, Chairman of Ltd 1961 1970 19
6 Ernest Woodroofe, Chairman of Ltd 1970 1974 19
7 Ceytea s experimental tea plantation in Agrapatna Ceylon, 1964 27
8 Unilever s meats business in Germany, 1963 30
9 Sponsorship of a German concert for Brisk Hair Care in 1967 32
10 Retail delivery by SPD in Britain in 1976 36
11 Lever House on Park Avenue in New York City, 1972 47
12 Gerrit Klijnstra, Chairman of NV 1971 1975 56
13 David Orr, Chairman of Ltd/PLC 1974 1982 56
14 Frans van den Hoven, Chairman of NV 1975 1984 56
15 Kenneth Durham, Chairman of PLC 1982 1986 56
16 The oil milling factory at Thorl supplied by Elbe boatsin 1971 62
17 An advertisement for Rexona toilet soap in Margriet, a woman s 65
magazine in the Netherlands, in 1965
18 Nordsee s fishing trawler Bremerhaven in 1974 66
19 Noordzee Quick restaurant in Rotterdam in 1972 67
20 Make a Better Burger, launched by T. J. Lipton in 1975 74
21 An ice cream van owned by Streets in Australia in 1960 82
22 Floris Maljers, Chairman of NV 1984 1994 89
23 Meeting of the Boards of NV and PLC in Rotterdam, 1986 90
24 Michael Angus, Chairman of PLC 1986 to 1992 92
25 Pond s Cold Cream in the late 1980s 97
26 ElizabethArden sLip Spain 1989 100
xii
List of Illustrations
27 Production line for Timotei in Japan in the mid 1980s 106
28 Celebrating 50 years of Blue Band margarine in the Netherlands in 1973 123
29 Launch of the Du Darfst brand of low fat spreads in Germany in 1975 126
30 The Dutch climbing expedition to the Himalayas enjoying Becel margarine in 1977 135
31 The Morgen brand of margarine in the Netherlands, 1982 137
32 Pindakaas peanut butter in the Netherlands, 1984 143
33 Brand names and packaging used for Unilever s liquid abrasive cleaner 144
in Europe in 1984
34 Lux on sale in China in 1991 161
35 The Kenyan Minister for Education placing the winners sash around 163
the Miss New Lux in Nairobi Kenya, 1967
3 6 Outdoor advertising for Rinso detergents at a bus stop in Jakarta, Indonesia, 1981 165
37 Innoculating an employee of Wall s ice cream in South Africa against 181
smallpox in 1966
38 Truck carrying Crosfield chemicals in Warrington, England, 1970 186
39 One of the Palm Line s ships, Kumasi Palm, in 1963 196
40 Harvesting coconuts on a Unilever plantation in the Philippines in 1963 200
41 British Prime Minister Margaret Thatcher receiving a cloned palm at 202
Colworth in November 1981
42 Unichema s factory at Gouda in the Netherlands in 1984 208
43 Testing fragrances at PPF in Paris, in 1984 209
44 Michael Perry, Chairman of PLC 1992 1996 220
45 Morris Tabaksblat, Chairman of NV1994 1999 223
46 Four Acres Training Centre, at Kingston upon Thames in Surrey, 238
England, in 1977
47 Advertisement for All detergent in the Netherlands in 1980, highlighting 274
the benefits of TAED
48 Preparing for the national launch of Elite yoghurt in Germany in 1968 283
49 Finesse sanitary pad in 1977 287
50 Clearblue One Step in 1989 295
51 Truck carrying Revilla meats products in Spain in 1987 309
52 San Giorgio olive oil in 1989 309
53 Two young girls walking over the Dell Bridge near Port Sunlight factory, 1962 335
54 Unilever NV s new head office on the Weena in Rotterdam, opened in 1992 3 62
55 Niall FitzGerald, Chairman of PLC 1996 2004 363
xiii
List of Illustrations
56 Antony Burgmans, Chairman of NV1999 2005, Chairman of NV 365
and PLC since May 2005
57 Patrick Cescau, Chairman of PLC 2004 2005, Group Chief Executive 366
since May 2005
xiv
List of Figures
2.1 Unilever organization, 1960 39
2.2 Unilever organization, 1974 48
3.1 Unilever profits and sales by region, 1969 1984 58
3.2 Unilever yields by region, 1969 1984 58
3.3 Sales of Unilever s European businesses by product group, 1969 1984 59
3.4 Capital employed in Unilever s European businesses by product group,
1969 1984 60
3.5 Profits of Unilever s European businesses by product group, 1969 1984 60
3.6 Yields on Unilever s European businesses by product group, 1969 1984 61
3.7 Sales of Unilever s North American businesses by product group, 1969 1984 70
3.8 Capital employed in Unilever s North American businesses by product group,
1969 1984 70
3.9 Profits of Unilever s North American businesses by product group, 1969 1984 71
3.10 Yields on Unilever s North American businesses by product group, 1969 1984 71
3.11 Sales of Unilever s Overseas businesses by product group, 1969 1984 80
3.12 Capital employed in Unilever s Overseas businesses by product group,
1969 1984 80
3.13 Profits of Unilever s Overseas businesses by product group, 1969 1984 81
3.14 Yields on Unilever s Overseas businesses by product group, 1969 1984 81
4.1 Unilever profits and sales by region, 1985 and 1989 94
4.2 Unilever yields by region, 1985 and 1989 95
4.3 Unilever yields by product category, 1985 and 1989 95
4.4 Unilever Co ordinations, 1987 108
5.1 Unilever expenditure on marketing and research and development as a
percentage of sales, 1966 1990 149
7.1 Sales of UAC, Plantations, and Chemicals as a proportion of Unilever total,
1969 1984 187
7.2 Profits from UAC, Plantations, and Chemicals as a proportion of Unilever total,
1969 1984 188
XV
List of Figures
7.3 Capital employed in UAC, Plantations, and Chemicals as a proportion of
Unilever total, 1969 1984 189
7.4 Yields on UAC, Plantations, and Chemicals and Unilever average, 1969 1984 190
7.5 Unilever Plantation profits, 1965 1990 199
8.1 Total employment in Unilever, 1965 1990 216
8.2 Definitions of categories on Unilever s Management Lists 229
12.1 Unilever s position in national and European trade associations 334
xvi
List of Tables
2.1 Unilever operating companies with £30 million and over sales, c. 1970 42
5.1 Unilever branding strategies by product group, c. 1977 131
6.1 Government constraints on Unilever operations in overseas countries,
at end 1971 155
6.2 The relationship between products sold and consumption per capita, c. 1990 162
7.1 Unilever Chemicals business, 1966 1980 205
7.2 Unilever Chemicals business, 1987 1990 211
10.1 Unilever s position in new product development, 1950 1972 268
xvii
|
| adam_txt |
Contents
List of Plates x
List of Illustrations xii
List of Figures xv
List of Tables xvii
Introduction 1
Parti Strategy and Performance
1 Heritage and Challenges 5
2 Managing Diversity, 1965 1973 17
3 New and Old Worlds, 1974 1983 54
4 Rethinking Unilever, 1984 1990 88
Part II Dynamics and Routines
5 Adding Value: Marketing and Brands 115
6 Risk and Reward in Emerging Markets 152
7 Trading, Plantations, and Chemicals 185
8 Human Resources 215
9 Corporate Culture 247
10 Innovation 267
11 Acquisitions and Divestments 298
12 Corporate Image and Voice 322
Epilogue 352
Appendix 1 The Special Committee and its Successors 368
Appendix 2 Unilever and its Major International Competitors 369
Notes 378
Bibliography 416
Index 425
ix
List of Plates
between pages 46 and 47
1 Rama, the leading German margarine brand, in 1967
2 Flora margarine in Britain in 1977
3 A sale van for Stork margarine in 1981
4 Sana margarine in Turkey in 1980
5 Promotion for I Can't Believe It's Not Butter in 1986
6 Street advertisement in Paris for Boursin cheese in 1990
7 Wall's meat pies in Britain, 1977
8 Vesta ready made meals in Britain, 1974
betweenpages 110 and 111
9 Viennetta ice cream gateaux in Greece, 1988
10 Cornetto ice cream in Arabia in the early 1990s
11 Magnum ice cream in Germany in the early 1990s
12 Birds Eye Fish Fingers in Britain in 1987
13 Lipton tea in the United States in 1986, featuring the tennis player Chris Everett Lloyd
14 Chimps advertising PG Tips in 1989
15 Etah rural development project in India in 1983
between pages 174 and 17S
16 Supermarket demonstration for Zwan meat products in Mexico in 1987
17 Unox sponsorship of the Dutch Elfstedentocht in the mid 1990s
18 Cup A Soup in the United States in 1987
19 Ragu pasta sauce in the United States in 1988
20 Advertisement for turkey feed sold by BOCM Silcock
21 A Ben Jerry's ice cream street vendor in Britain in 2000
22 Drinking Slim Fast on North Shore beach, O'ahu, Hawaii in 2000
23 Enjoying a Knorr Cubitos seasoning cube, sold in the Caribbean and Brazil, in 2004
X
List of Plates
betweenpages 238 and 239
24 Front cover of Unilever Magazine in 1973 which included a feature on women in man¬
agement
25 Omo brand in Belgium in 1974
26 Persil in Britain in the 1970s
27 Clothes washing with Breeze detergent in Thailand in 1983
28 Advertisement stressing Lever's environmental record in repackaging in the United
States in 1990
29 Comfort fabric conditioner in Britain in 1983
30 Rin washing powder in India in the early 1990s
31 Advertisement for National Starch in 1988
betweenpages 302 and 303
32 Legend Beer, brewed by Nigerian Breweries in the early 1990s
33 UAC textile manufacture in the Ivory Coast in 1985
34 Growing carnations on a former Brooke Bond plantation in Kenya in 1990
35 Brigitte Bardot advertises Lux toilet soap in the Netherlands in 1975
36 Lifebuoy Soap in Britain in the 1980s
37 Dove cream bar in the United States in the 1990s
38 Signal toothpaste in Belgium in 1988
39 Close Up toothpaste in South Africa in 1979
betweenpages 366 and 367
40 Seda, Unilever's leading shampoo brand in Brazil in 1976
41 Timotei shampoo in the Netherlands in the early 1980s
42 Sales brochure for Andrelon hair conditioner in the Netherlands in 1993
43 Denim aftershave in Italy in 1977
44 Impulse in South Africa in 1977
45 Front cover of Unilever Magazine featuring the Axe deodorant sold in France in 1984
46 Calvin Klein's Obsession in 1987
47 Calvin Klein's Eternity in 1993
XI
List of Illustrations
1 Unilever House in Blackfriars, London, Ltd/PLC's head office since 1932, cl970 9
2 Unilever House at Museumpark, Rotterdam, NV's head office between
1931 and 1992, C1986 10
3 Frits Tempel, Chairman of NV1956 1966 19
4 Harold Hartog, Chairman of NV 1966 1971 19
5 Lord Cole, Chairman of Ltd 1961 1970 19
6 Ernest Woodroofe, Chairman of Ltd 1970 1974 19
7 Ceytea's experimental tea plantation in Agrapatna Ceylon, 1964 27
8 Unilever's meats business in Germany, 1963 30
9 Sponsorship of a German concert for Brisk Hair Care in 1967 32
10 Retail delivery by SPD in Britain in 1976 36
11 Lever House on Park Avenue in New York City, 1972 47
12 Gerrit Klijnstra, Chairman of NV 1971 1975 56
13 David Orr, Chairman of Ltd/PLC 1974 1982 56
14 Frans van den Hoven, Chairman of NV 1975 1984 56
15 Kenneth Durham, Chairman of PLC 1982 1986 56
16 The oil milling factory at Thorl supplied by Elbe boatsin 1971 62
17 An advertisement for Rexona toilet soap in Margriet, a woman's 65
magazine in the Netherlands, in 1965
18 Nordsee's fishing trawler Bremerhaven in 1974 66
19 Noordzee Quick restaurant in Rotterdam in 1972 67
20 Make a Better Burger, launched by T. J. Lipton in 1975 74
21 An ice cream van owned by Streets in Australia in 1960 82
22 Floris Maljers, Chairman of NV 1984 1994 89
23 Meeting of the Boards of NV and PLC in Rotterdam, 1986 90
24 Michael Angus, Chairman of PLC 1986 to 1992 92
25 Pond's Cold Cream in the late 1980s 97
26 ElizabethArden'sLip Spain 1989 100
xii
List of Illustrations
27 Production line for Timotei in Japan in the mid 1980s 106
28 Celebrating 50 years of Blue Band margarine in the Netherlands in 1973 123
29 Launch of the Du Darfst brand of low fat spreads in Germany in 1975 126
30 The Dutch climbing expedition to the Himalayas enjoying Becel margarine in 1977 135
31 The Morgen brand of margarine in the Netherlands, 1982 137
32 Pindakaas peanut butter in the Netherlands, 1984 143
33 Brand names and packaging used for Unilever's liquid abrasive cleaner 144
in Europe in 1984
34 Lux on sale in China in 1991 161
35 The Kenyan Minister for Education placing the winners sash around 163
the 'Miss New Lux' in Nairobi Kenya, 1967
3 6 Outdoor advertising for Rinso detergents at a bus stop in Jakarta, Indonesia, 1981 165
37 Innoculating an employee of Wall's ice cream in South Africa against 181
smallpox in 1966
38 Truck carrying Crosfield chemicals in Warrington, England, 1970 186
39 One of the Palm Line's ships, Kumasi Palm, in 1963 196
40 Harvesting coconuts on a Unilever plantation in the Philippines in 1963 200
41 British Prime Minister Margaret Thatcher receiving a cloned palm at 202
Colworth in November 1981
42 Unichema's factory at Gouda in the Netherlands in 1984 208
43 Testing fragrances at PPF in Paris, in 1984 209
44 Michael Perry, Chairman of PLC 1992 1996 220
45 Morris Tabaksblat, Chairman of NV1994 1999 223
46 Four Acres Training Centre, at Kingston upon Thames in Surrey, 238
England, in 1977
47 Advertisement for All detergent in the Netherlands in 1980, highlighting 274
the benefits of TAED
48 Preparing for the national launch of Elite yoghurt in Germany in 1968 283
49 Finesse sanitary pad in 1977 287
50 Clearblue One Step in 1989 295
51 Truck carrying Revilla meats products in Spain in 1987 309
52 San Giorgio olive oil in 1989 309
53 Two young girls walking over the Dell Bridge near Port Sunlight factory, 1962 335
54 Unilever NV's new head office on the Weena in Rotterdam, opened in 1992 3 62
55 Niall FitzGerald, Chairman of PLC 1996 2004 363
xiii
List of Illustrations
56 Antony Burgmans, Chairman of NV1999 2005, Chairman of NV 365
and PLC since May 2005
57 Patrick Cescau, Chairman of PLC 2004 2005, Group Chief Executive 366
since May 2005
xiv
List of Figures
2.1 Unilever organization, 1960 39
2.2 Unilever organization, 1974 48
3.1 Unilever profits and sales by region, 1969 1984 58
3.2 Unilever yields by region, 1969 1984 58
3.3 Sales of Unilever's European businesses by product group, 1969 1984 59
3.4 Capital employed in Unilever's European businesses by product group,
1969 1984 60
3.5 Profits of Unilever's European businesses by product group, 1969 1984 60
3.6 Yields on Unilever's European businesses by product group, 1969 1984 61
3.7 Sales of Unilever's North American businesses by product group, 1969 1984 70
3.8 Capital employed in Unilever's North American businesses by product group,
1969 1984 70
3.9 Profits of Unilever's North American businesses by product group, 1969 1984 71
3.10 Yields on Unilever's North American businesses by product group, 1969 1984 71
3.11 Sales of Unilever's Overseas businesses by product group, 1969 1984 80
3.12 Capital employed in Unilever's Overseas businesses by product group,
1969 1984 80
3.13 Profits of Unilever's Overseas businesses by product group, 1969 1984 81
3.14 Yields on Unilever's Overseas businesses by product group, 1969 1984 81
4.1 Unilever profits and sales by region, 1985 and 1989 94
4.2 Unilever yields by region, 1985 and 1989 95
4.3 Unilever yields by product category, 1985 and 1989 95
4.4 Unilever Co ordinations, 1987 108
5.1 Unilever expenditure on marketing and research and development as a
percentage of sales, 1966 1990 149
7.1 Sales of UAC, Plantations, and Chemicals as a proportion of Unilever total,
1969 1984 187
7.2 Profits from UAC, Plantations, and Chemicals as a proportion of Unilever total,
1969 1984 188
XV
List of Figures
7.3 Capital employed in UAC, Plantations, and Chemicals as a proportion of
Unilever total, 1969 1984 189
7.4 Yields on UAC, Plantations, and Chemicals and Unilever average, 1969 1984 190
7.5 Unilever Plantation profits, 1965 1990 199
8.1 Total employment in Unilever, 1965 1990 216
8.2 Definitions of categories on Unilever's Management Lists 229
12.1 Unilever's position in national and European trade associations 334
xvi
List of Tables
2.1 Unilever operating companies with £30 million and over sales, c. 1970 42
5.1 Unilever branding strategies by product group, c. 1977 131
6.1 Government constraints on Unilever operations in overseas countries,
at end 1971 155
6.2 The relationship between products sold and consumption per capita, c. 1990 162
7.1 Unilever Chemicals business, 1966 1980 205
7.2 Unilever Chemicals business, 1987 1990 211
10.1 Unilever's position in new product development, 1950 1972 268
xvii |
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| id | DE-604.BV021581391 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:41:44Z |
| indexdate | 2024-07-09T20:39:09Z |
| institution | BVB |
| isbn | 0199269432 0199269440 9780199269440 9780199269433 |
| language | English |
| lccn | 2006295896 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014797041 |
| oclc_num | 60837768 |
| open_access_boolean | |
| owner | DE-12 DE-M352 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-12 DE-M352 DE-19 DE-BY-UBM DE-188 |
| physical | XVII, 447 S., [12] Bl. Ill. |
| psigel | DHB_IFZ_BID DHB_IFZ_BIBLIO_2008 |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Jones, Geoffrey Verfasser aut Renewing Unilever transformation and tradition Geoffrey Jones Oxford [u.a.] Oxford Univ. Press 2005 XVII, 447 S., [12] Bl. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 416-423) and index Unilever (Firm) History Unilever-Konzern (DE-588)4258490-5 gnd rswk-swf Geschichte 1965-1990 gnd rswk-swf Internationale ondernemingen gtt Strategisch management gtt Unilever gtt Geschichte Multinationales Unternehmen International business enterprises Management Unilever-Konzern (DE-588)4258490-5 b Geschichte 1965-1990 z DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014797041&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jones, Geoffrey Renewing Unilever transformation and tradition Unilever (Firm) History Unilever-Konzern (DE-588)4258490-5 gnd Internationale ondernemingen gtt Strategisch management gtt Unilever gtt Geschichte Multinationales Unternehmen International business enterprises Management |
| subject_GND | (DE-588)4258490-5 |
| title | Renewing Unilever transformation and tradition |
| title_auth | Renewing Unilever transformation and tradition |
| title_exact_search | Renewing Unilever transformation and tradition |
| title_exact_search_txtP | Renewing Unilever transformation and tradition |
| title_full | Renewing Unilever transformation and tradition Geoffrey Jones |
| title_fullStr | Renewing Unilever transformation and tradition Geoffrey Jones |
| title_full_unstemmed | Renewing Unilever transformation and tradition Geoffrey Jones |
| title_short | Renewing Unilever |
| title_sort | renewing unilever transformation and tradition |
| title_sub | transformation and tradition |
| topic | Unilever (Firm) History Unilever-Konzern (DE-588)4258490-5 gnd Internationale ondernemingen gtt Strategisch management gtt Unilever gtt Geschichte Multinationales Unternehmen International business enterprises Management |
| topic_facet | Unilever (Firm) History Unilever-Konzern Internationale ondernemingen Strategisch management Unilever Geschichte Multinationales Unternehmen International business enterprises Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014797041&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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