Strategic marketing: creating competitive advantage
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2006
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXVIII, 517 S. graph. Darst. |
| ISBN: | 0199273987 9780199273980 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021562856 | ||
| 003 | DE-604 | ||
| 005 | 20100414 | ||
| 007 | t | ||
| 008 | 060427s2006 xxkd||| |||| 00||| eng d | ||
| 010 | |a 2006007845 | ||
| 020 | |a 0199273987 |9 0-19-927398-7 | ||
| 020 | |a 9780199273980 |9 978-0-19-927398-0 | ||
| 035 | |a (OCoLC)63185888 | ||
| 035 | |a (DE-599)BVBBV021562856 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-703 |a DE-355 |a DE-20 |a DE-634 |a DE-1102 | ||
| 050 | 0 | |a HF5415.135 | |
| 082 | 0 | |a 658.8/101 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a West, Douglas C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b creating competitive advantage |c Douglas West, John Ford and Essam Ibrahim |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford [u.a.] |b Oxford Univ. Press |c 2006 | |
| 300 | |a XXVIII, 517 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing - Prise de décision | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ford, John B. |d 1949- |e Verfasser |0 (DE-588)13425161X |4 aut | |
| 700 | 1 | |a Ibrahim, Essam |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014778773&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014778773 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135325006561280 |
|---|---|
| adam_text | Outline
inline resource centre
Parti Introduction
1
2
Partii
3
Partili
4
5
6
Part IV How will we get there?
7
8
9
10
11
12
PartV Did we get there?
13
PartVI Conclusion
14
End of book case studies
Index
|
| adam_txt |
Outline
'inline resource centre
Parti Introduction
1
2
Partii
3
Partili
4
5
6
Part IV How will we get there?
7
8
9
10
11
12
PartV Did we get there?
13
PartVI Conclusion
14
End of book case studies
Index |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | West, Douglas C. Ford, John B. 1949- Ibrahim, Essam |
| author_GND | (DE-588)13425161X |
| author_facet | West, Douglas C. Ford, John B. 1949- Ibrahim, Essam |
| author_role | aut aut aut |
| author_sort | West, Douglas C. |
| author_variant | d c w dc dcw j b f jb jbf e i ei |
| building | Verbundindex |
| bvnumber | BV021562856 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)63185888 (DE-599)BVBBV021562856 |
| dewey-full | 658.8/101 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/101 |
| dewey-search | 658.8/101 |
| dewey-sort | 3658.8 3101 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02114nam a2200541zc 4500</leader><controlfield tag="001">BV021562856</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100414 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">060427s2006 xxkd||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2006007845</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0199273987</subfield><subfield code="9">0-19-927398-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780199273980</subfield><subfield code="9">978-0-19-927398-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)63185888</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021562856</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-1102</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.135</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/101</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">West, Douglas C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic marketing</subfield><subfield code="b">creating competitive advantage</subfield><subfield code="c">Douglas West, John Ford and Essam Ibrahim</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford [u.a.]</subfield><subfield code="b">Oxford Univ. Press</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVIII, 517 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Prise de décision</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Decision making</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ford, John B.</subfield><subfield code="d">1949-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13425161X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ibrahim, Essam</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014778773&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014778773</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV021562856 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:35:18Z |
| indexdate | 2024-07-09T20:38:42Z |
| institution | BVB |
| isbn | 0199273987 9780199273980 |
| language | English |
| lccn | 2006007845 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014778773 |
| oclc_num | 63185888 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR DE-20 DE-634 DE-1102 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-20 DE-634 DE-1102 |
| physical | XXVIII, 517 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | West, Douglas C. Verfasser aut Strategic marketing creating competitive advantage Douglas West, John Ford and Essam Ibrahim 1. publ. Oxford [u.a.] Oxford Univ. Press 2006 XXVIII, 517 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing - Gestion Marketing - Prise de décision Marketing gtt Marketing Decision making Marketing Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Ford, John B. 1949- Verfasser (DE-588)13425161X aut Ibrahim, Essam Verfasser aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014778773&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | West, Douglas C. Ford, John B. 1949- Ibrahim, Essam Strategic marketing creating competitive advantage Marketing - Gestion Marketing - Prise de décision Marketing gtt Marketing Decision making Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Strategic marketing creating competitive advantage |
| title_auth | Strategic marketing creating competitive advantage |
| title_exact_search | Strategic marketing creating competitive advantage |
| title_exact_search_txtP | Strategic marketing creating competitive advantage |
| title_full | Strategic marketing creating competitive advantage Douglas West, John Ford and Essam Ibrahim |
| title_fullStr | Strategic marketing creating competitive advantage Douglas West, John Ford and Essam Ibrahim |
| title_full_unstemmed | Strategic marketing creating competitive advantage Douglas West, John Ford and Essam Ibrahim |
| title_short | Strategic marketing |
| title_sort | strategic marketing creating competitive advantage |
| title_sub | creating competitive advantage |
| topic | Marketing - Gestion Marketing - Prise de décision Marketing gtt Marketing Decision making Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Marketing - Prise de décision Marketing Marketing Decision making Marketing Management Strategisches Management Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014778773&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT westdouglasc strategicmarketingcreatingcompetitiveadvantage AT fordjohnb strategicmarketingcreatingcompetitiveadvantage AT ibrahimessam strategicmarketingcreatingcompetitiveadvantage |