Humor in der Werbung: Praxis, Chancen und Risiken
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Saarbrücken
VDM-Verl. Müller
2005
|
Schlagworte: | |
Online-Zugang: | Inhaltstext |
Beschreibung: | Literaturverz. S. 95 - 100 |
Beschreibung: | 147 S. Ill., graph. Darst. |
ISBN: | 3865501168 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV021552753 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 060419s2005 gw ad|| |||| 00||| ger d | ||
015 | |a 05,N40,0553 |2 dnb | ||
015 | |a 05,A49,1440 |2 dnb | ||
016 | 7 | |a 976298678 |2 DE-101 | |
020 | |a 3865501168 |c kart. : EUR 49.00 |9 3-86550-116-8 | ||
024 | 3 | |a 9783865501165 | |
035 | |a (OCoLC)179887279 | ||
035 | |a (DE-599)BVBBV021552753 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a ger | |
044 | |a gw |c XA-DE-SL | ||
049 | |a DE-1102 | ||
082 | 0 | |a 650 | |
084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
084 | |a 650 |2 sdnb | ||
100 | 1 | |a Schneider, Irka |e Verfasser |0 (DE-588)130481165 |4 aut | |
245 | 1 | 0 | |a Humor in der Werbung |b Praxis, Chancen und Risiken |c Irka Schneider |
264 | 1 | |a Saarbrücken |b VDM-Verl. Müller |c 2005 | |
300 | |a 147 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Literaturverz. S. 95 - 100 | ||
650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Humor |0 (DE-588)4026170-0 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Humor |0 (DE-588)4026170-0 |D s |
689 | 0 | 1 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
689 | 0 | |5 DE-604 | |
856 | 4 | 2 | |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=2678920&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
999 | |a oai:aleph.bib-bvb.de:BVB01-014768802 |
Datensatz im Suchindex
_version_ | 1804135309727760384 |
---|---|
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Schneider, Irka |
author_GND | (DE-588)130481165 |
author_facet | Schneider, Irka |
author_role | aut |
author_sort | Schneider, Irka |
author_variant | i s is |
building | Verbundindex |
bvnumber | BV021552753 |
classification_rvk | QP 631 |
ctrlnum | (OCoLC)179887279 (DE-599)BVBBV021552753 |
dewey-full | 650 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 650 - Management and auxiliary services |
dewey-raw | 650 |
dewey-search | 650 |
dewey-sort | 3650 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01417nam a2200433 c 4500</leader><controlfield tag="001">BV021552753</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">060419s2005 gw ad|| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">05,N40,0553</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">05,A49,1440</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">976298678</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3865501168</subfield><subfield code="c">kart. : EUR 49.00</subfield><subfield code="9">3-86550-116-8</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783865501165</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)179887279</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021552753</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-SL</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1102</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schneider, Irka</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130481165</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Humor in der Werbung</subfield><subfield code="b">Praxis, Chancen und Risiken</subfield><subfield code="c">Irka Schneider</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Saarbrücken</subfield><subfield code="b">VDM-Verl. Müller</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">147 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 95 - 100</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Humor</subfield><subfield code="0">(DE-588)4026170-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Humor</subfield><subfield code="0">(DE-588)4026170-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=2678920&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014768802</subfield></datafield></record></collection> |
id | DE-604.BV021552753 |
illustrated | Illustrated |
index_date | 2024-07-02T14:32:14Z |
indexdate | 2024-07-09T20:38:28Z |
institution | BVB |
isbn | 3865501168 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014768802 |
oclc_num | 179887279 |
open_access_boolean | |
owner | DE-1102 |
owner_facet | DE-1102 |
physical | 147 S. Ill., graph. Darst. |
publishDate | 2005 |
publishDateSearch | 2005 |
publishDateSort | 2005 |
publisher | VDM-Verl. Müller |
record_format | marc |
spelling | Schneider, Irka Verfasser (DE-588)130481165 aut Humor in der Werbung Praxis, Chancen und Risiken Irka Schneider Saarbrücken VDM-Verl. Müller 2005 147 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 95 - 100 Werbewirkung (DE-588)4189647-6 gnd rswk-swf Humor (DE-588)4026170-0 gnd rswk-swf Humor (DE-588)4026170-0 s Werbewirkung (DE-588)4189647-6 s DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2678920&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
spellingShingle | Schneider, Irka Humor in der Werbung Praxis, Chancen und Risiken Werbewirkung (DE-588)4189647-6 gnd Humor (DE-588)4026170-0 gnd |
subject_GND | (DE-588)4189647-6 (DE-588)4026170-0 |
title | Humor in der Werbung Praxis, Chancen und Risiken |
title_auth | Humor in der Werbung Praxis, Chancen und Risiken |
title_exact_search | Humor in der Werbung Praxis, Chancen und Risiken |
title_exact_search_txtP | Humor in der Werbung Praxis, Chancen und Risiken |
title_full | Humor in der Werbung Praxis, Chancen und Risiken Irka Schneider |
title_fullStr | Humor in der Werbung Praxis, Chancen und Risiken Irka Schneider |
title_full_unstemmed | Humor in der Werbung Praxis, Chancen und Risiken Irka Schneider |
title_short | Humor in der Werbung |
title_sort | humor in der werbung praxis chancen und risiken |
title_sub | Praxis, Chancen und Risiken |
topic | Werbewirkung (DE-588)4189647-6 gnd Humor (DE-588)4026170-0 gnd |
topic_facet | Werbewirkung Humor |
url | http://deposit.dnb.de/cgi-bin/dokserv?id=2678920&prov=M&dok_var=1&dok_ext=htm |
work_keys_str_mv | AT schneiderirka humorinderwerbungpraxischancenundrisiken |