Customer intelligence: from data to dialogue
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester
Wiley
2006
|
| Subjects: | |
| Online Access: | Table of contents Publisher description Inhaltsverzeichnis |
| Physical Description: | XXVI, 251 S. |
| ISBN: | 0470018585 |
Staff View
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| adam_text | Contents
Foreword by Malcolm McDonald xi
Acknowledgements xiii
Introduction xv
Part I The Decade of Customer Information Exploitation:
1990 2000 1
Chapter 1 The Concept of Customer Intelligence: From
Product to Customer 3
Chapter 2 Achieving an Intelligence Capability: From Data
to Knowledge 37
Chapter 3 The Eclipse of Mass Marketing: From Many to One 77
Chapter 4 Achieving Segmentation and Differentiation:
From Fuzzy to Focused 1 OS
Part II The Decade of Customer Information Exchange:
2000 2010 129
Chapter 5 The Collapse of Time: From Lapsed to Real 131
x/CONTENTS
Chapter 6 Customer Privacy and Confidentiality: From
Surveillance to Permission 155
Chapter 7 Closing the Loop: From Monologue to Dialogue 185
Chapter 8 The New Practice of Marketing: From Selling to
Buying 203
Notes 229
Index 237
|
| adam_txt |
Contents
Foreword by Malcolm McDonald xi
Acknowledgements xiii
Introduction xv
Part I The Decade of Customer Information Exploitation:
1990 2000 1
Chapter 1 The Concept of Customer Intelligence: From
Product to Customer 3
Chapter 2 Achieving an Intelligence Capability: From Data
to Knowledge 37
Chapter 3 The Eclipse of Mass Marketing: From Many to One 77
Chapter 4 Achieving Segmentation and Differentiation:
From Fuzzy to Focused 1 OS
Part II The Decade of Customer Information Exchange:
2000 2010 129
Chapter 5 The Collapse of Time: From Lapsed to Real 131
x/CONTENTS
Chapter 6 Customer Privacy and Confidentiality: From
Surveillance to Permission 155
Chapter 7 Closing the Loop: From Monologue to Dialogue 185
Chapter 8 The New Practice of Marketing: From Selling to
Buying 203
Notes 229
Index 237 |
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| index_date | 2024-07-02T14:31:47Z |
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| spelling | Kelly, Sean Verfasser aut Customer intelligence from data to dialogue Seán Kelly Chichester Wiley 2006 XXVI, 251 S. txt rdacontent n rdamedia nc rdacarrier Consumentenonderzoek gtt Dataprocessing gtt Datenverarbeitung Consumers' preferences Consumers Research Data processing http://www.loc.gov/catdir/toc/ecip0516/2005019922.html Table of contents http://www.loc.gov/catdir/enhancements/fy0622/2005019922-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014767439&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kelly, Sean Customer intelligence from data to dialogue Consumentenonderzoek gtt Dataprocessing gtt Datenverarbeitung Consumers' preferences Consumers Research Data processing |
| title | Customer intelligence from data to dialogue |
| title_auth | Customer intelligence from data to dialogue |
| title_exact_search | Customer intelligence from data to dialogue |
| title_exact_search_txtP | Customer intelligence from data to dialogue |
| title_full | Customer intelligence from data to dialogue Seán Kelly |
| title_fullStr | Customer intelligence from data to dialogue Seán Kelly |
| title_full_unstemmed | Customer intelligence from data to dialogue Seán Kelly |
| title_short | Customer intelligence |
| title_sort | customer intelligence from data to dialogue |
| title_sub | from data to dialogue |
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