Customer intelligence: from data to dialogue
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Publisher description Inhaltsverzeichnis |
| Beschreibung: | XXVI, 251 S. |
| ISBN: | 0470018585 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword by Malcolm McDonald xi
Acknowledgements xiii
Introduction xv
Part I The Decade of Customer Information Exploitation:
1990 2000 1
Chapter 1 The Concept of Customer Intelligence: From
Product to Customer 3
Chapter 2 Achieving an Intelligence Capability: From Data
to Knowledge 37
Chapter 3 The Eclipse of Mass Marketing: From Many to One 77
Chapter 4 Achieving Segmentation and Differentiation:
From Fuzzy to Focused 1 OS
Part II The Decade of Customer Information Exchange:
2000 2010 129
Chapter 5 The Collapse of Time: From Lapsed to Real 131
x/CONTENTS
Chapter 6 Customer Privacy and Confidentiality: From
Surveillance to Permission 155
Chapter 7 Closing the Loop: From Monologue to Dialogue 185
Chapter 8 The New Practice of Marketing: From Selling to
Buying 203
Notes 229
Index 237
|
| adam_txt |
Contents
Foreword by Malcolm McDonald xi
Acknowledgements xiii
Introduction xv
Part I The Decade of Customer Information Exploitation:
1990 2000 1
Chapter 1 The Concept of Customer Intelligence: From
Product to Customer 3
Chapter 2 Achieving an Intelligence Capability: From Data
to Knowledge 37
Chapter 3 The Eclipse of Mass Marketing: From Many to One 77
Chapter 4 Achieving Segmentation and Differentiation:
From Fuzzy to Focused 1 OS
Part II The Decade of Customer Information Exchange:
2000 2010 129
Chapter 5 The Collapse of Time: From Lapsed to Real 131
x/CONTENTS
Chapter 6 Customer Privacy and Confidentiality: From
Surveillance to Permission 155
Chapter 7 Closing the Loop: From Monologue to Dialogue 185
Chapter 8 The New Practice of Marketing: From Selling to
Buying 203
Notes 229
Index 237 |
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| spellingShingle | Kelly, Sean Customer intelligence from data to dialogue Consumentenonderzoek gtt Dataprocessing gtt Datenverarbeitung Consumers' preferences Consumers Research Data processing |
| title | Customer intelligence from data to dialogue |
| title_auth | Customer intelligence from data to dialogue |
| title_exact_search | Customer intelligence from data to dialogue |
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| title_short | Customer intelligence |
| title_sort | customer intelligence from data to dialogue |
| title_sub | from data to dialogue |
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