Green marketing in a unified Europe:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York [u.a.]
Internat. Business Press
1996
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Zugl. veröffentl. in: Journal of euromarketing, vol. 5.1996, H. 3 |
| Physical Description: | XIII, 80 S. graph. Darst. |
| ISBN: | 1560248297 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | Green Marketing
in a Unified Europe
CONTENTS
Preface xi
Erdener Kaynak
Introduction 1
Alma Mintu Wimsatt
Hector R. Lozada
How Corporate Executives Perceive Environmental Issues:
Comparing Hungarian and Global Companies 5
Gyula Vastag
Dennis A. Rondinelli
Sdndor Kerekes
What s in a Label? Environmental Issues
in Product Packaging 29
Debbora A. Whitson
Walter A. Henry
Forty Shades of Green: A Classification of Green
Consumerism in Northern Ireland 43
A. J. Titterington
C. A. Davies
A. C. Cochrane
Sustainable Development and International Business:
A Holistic Perspective 65
Hector R. Lozada
Alma Mintu Wimsatt
Index 75
|
| adam_txt |
Green Marketing
in a Unified Europe
CONTENTS
Preface xi
Erdener Kaynak
Introduction 1
Alma Mintu Wimsatt
Hector R. Lozada
How Corporate Executives Perceive Environmental Issues:
Comparing Hungarian and Global Companies 5
Gyula Vastag
Dennis A. Rondinelli
Sdndor Kerekes
What's in a Label? Environmental Issues
in Product Packaging 29
Debbora A. Whitson
Walter A. Henry
Forty Shades of Green: A Classification of Green
Consumerism in Northern Ireland 43
A. J. Titterington
C. A. Davies
A. C. Cochrane
Sustainable Development and International Business:
A Holistic Perspective 65
Hector R. Lozada
Alma Mintu Wimsatt
Index 75 |
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| ctrlnum | (OCoLC)34958829 (DE-599)BVBBV021539256 |
| dewey-full | 658.8 658.820 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Umwelt |
| discipline_str_mv | Wirtschaftswissenschaften Umwelt |
| format | Book |
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| index_date | 2024-07-02T14:27:48Z |
| indexdate | 2024-07-09T20:38:09Z |
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| language | English |
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| publishDate | 1996 |
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| spelling | Green marketing in a unified Europe Alma Mintu-Wimsatt ... (eds.) New York [u.a.] Internat. Business Press 1996 XIII, 80 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zugl. veröffentl. in: Journal of euromarketing, vol. 5.1996, H. 3 Marketing vert - Europe ram Green marketing -- Europe Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Europa (DE-588)4015701-5 g Marketing (DE-588)4037589-4 s Umweltbezogenes Management (DE-588)4201709-9 s b DE-604 Mintu-Wimsatt, Alma Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014755484&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4201709-9 (DE-588)4037589-4 (DE-588)4015701-5 (DE-588)4143413-4 |
| title | Green marketing in a unified Europe |
| title_auth | Green marketing in a unified Europe |
| title_exact_search | Green marketing in a unified Europe |
| title_exact_search_txtP | Green marketing in a unified Europe |
| title_full | Green marketing in a unified Europe Alma Mintu-Wimsatt ... (eds.) |
| title_fullStr | Green marketing in a unified Europe Alma Mintu-Wimsatt ... (eds.) |
| title_full_unstemmed | Green marketing in a unified Europe Alma Mintu-Wimsatt ... (eds.) |
| title_short | Green marketing in a unified Europe |
| title_sort | green marketing in a unified europe |
| topic | Marketing vert - Europe ram Green marketing -- Europe Umweltbezogenes Management (DE-588)4201709-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing vert - Europe Green marketing -- Europe Umweltbezogenes Management Marketing Europa Aufsatzsammlung |
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