Sport in consumer culture:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Palgrave Macmillan
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 200 S. |
| ISBN: | 0333912853 0333912861 |
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| 100 | 1 | |a Tooke, John H. |e Verfasser |4 aut | |
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| 650 | 4 | |a Sports - Sociological aspects | |
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| 650 | 4 | |a Sports |x Economic aspects | |
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Datensatz im Suchindex
| _version_ | 1804135241076441088 |
|---|---|
| adam_text | Contents
List of Tables and Box x
Preface xi
Acknowledgements xii
1 Introduction 1
Introduction: Sport, Consumption and the Cultural Turn 1
Sport: A Contested Concept 3
Consumer Society and Culture 6
Theoretical Approaches to Consumption and
Consumer Culture 7
Understanding Contemporary Consumer Culture 11
And Finally: An Introduction to the Discipline and
the Rest of the Book 15
The Structure of the Book 16
Parti
Globalisation, Consumerisation and the Mass Media
2 Consumer Culture and the Global Sports Market 19
Introduction 19
The Development of the Mass Market for Sport in the
UK and North America 19
The Global Sporting Goods Market 22
Estimating the Economic Significance of Sport in the UK 24
Professional Sport, Commercialisation and Consumer Culture 27
Making the Majors 29
Market Football: A Case Study 30
Investigating Fans and the Sport Consumer 34
Marketing Strategies in Sport 36
Conclusion 38
3 Sport, Consumerisation and the Mass Media 40
Introduction 40
The Sport Media Relationship 40
viii Contents
The Growth of Sports Coverage in the Contemporary
Mass Media 43
Producing Sport for the Media 45
Ownership and Control in Media and Sport 46
The Contemporary Politics and Economics of Media
Ownership and Control 47
Murdochization : A Media Sport Business Strategy 49
The Escalation of Sports Media Rights 51
Constructing Sport: Sports Journalism 58
Consuming Sport: The Audience for Media Sport 61
Sport and the New Media 64
Conclusion 65
Part II
Commodification, Regulation and Power
4 Advertising, Sponsorship and the Commodification
of Sport 71
Introduction 71
The Formation of Consumer Culture 71
The First Phase of Consumer Culture 73
The Second and Third Phases of Consumer Culture 73
Advertising and the Production of Consumption
through Sport 76
Global Sports Goods and Brands 79
Michael Jordan, Beckham Mania and the Sport
Celebrity Endorsement Culture 80
Sport and Commercial Sponsorship 83
The Growth of Commercial Sponsorship 84
Developments in Sports Sponsorship in the UK 89
Problems with Sponsorship 91
Conclusion 93
5 Sport, Social Regulation and Power 95
Introduction 95
Neo liberalism and Sport 96
The Neo liberal State and Sport in the UK 98
Contemporary Contradictions in Sports Provision 101
Regulating and Protecting the Sports Consumer 102
From Social Citizens to Citizen Consumers 103
The Regulation of Commercial Sport 104
The Regulation of Sport as Practice 107
The Influence of the European Union on Sports Policy 108
Promoting Major Sports Events and Locations 110
Perspectives on the Promotion of Major Sports Events
and Locations 112
Conclusion 115
Part III
Lifestyles, Identities and Social Divisions
6 Sport, Identities and Lifestyles in Consumer Culture 119
Introduction 119
Understanding Lifestyles in Consumer Culture 121
Identities and Consumption 126
Body Styles, Lifestyles and Consumer Culture 128
The Obesity Epidemic , Health and Physical Education 130
Sport and Identity 132
Lifestyle Sports and Identities 133
Sport in Contemporary Capitalism 136
Conclusion 138
7 Sport and Social Divisions in Consumer Culture 140
Introduction: Two Views of the Changing Social Context 140
Social Divisions Inside the Culture of the Market 143
The Divisiveness of Social Exclusion 145
Sport and Social Divisions of Class 146
Gender, Sport and Consumer Culture 149
The Gendered Consumption of Sport 152
Race , Consumer Culture and Sport 154
Age, Generation and the Life Course of Consumption 156
Catching Them Young? 157
Conclusion 159
8 Conclusion 160
Review of the Book 160
Critique of Sport in Capitalist Consumer Culture 161
For a Sociology of Sport in Consumer Culture 164
The Politics of Consumer Activism in Sport 165
Bibliography 169
Index 193
List of Tables and Box
Tables
3.1 US broadcasting network payments for Olympic television
rights (US ) 1960 2012 53
3.2 The cost of the rights to broadcast live football league matches
from the top division in England: 1983 2001 55
4.1 TOP sponsors (The Olympic Programme/Partner Programme)
1988 2004 86
4.2 FIFA World Cup partners 1990 2006 87
7.1 Inequalities in participation in sport by social class: 1960s 1990s 147
Box
8.1 The ethics of the sports shoe makers 167
|
| adam_txt |
Contents
List of Tables and Box x
Preface xi
Acknowledgements xii
1 Introduction 1
Introduction: Sport, Consumption and the Cultural Turn 1
Sport: A Contested Concept 3
Consumer Society and Culture 6
Theoretical Approaches to Consumption and
Consumer Culture 7
Understanding Contemporary Consumer Culture 11
And Finally: An Introduction to the Discipline and
the Rest of the Book 15
The Structure of the Book 16
Parti
Globalisation, Consumerisation and the Mass Media
2 Consumer Culture and the Global Sports Market 19
Introduction 19
The Development of the Mass Market for Sport in the
UK and North America 19
The Global Sporting Goods Market 22
Estimating the Economic Significance of Sport in the UK 24
Professional Sport, Commercialisation and Consumer Culture 27
Making the Majors 29
Market Football: A Case Study 30
Investigating Fans and the Sport Consumer 34
Marketing Strategies in Sport 36
Conclusion 38
3 Sport, Consumerisation and the Mass Media 40
Introduction 40
The Sport Media Relationship 40
viii Contents
The Growth of Sports Coverage in the Contemporary
Mass Media 43
Producing Sport for the Media 45
Ownership and Control in Media and Sport 46
The Contemporary Politics and Economics of Media
Ownership and Control 47
'Murdochization': A Media Sport Business Strategy 49
The Escalation of Sports Media Rights 51
Constructing Sport: Sports Journalism 58
Consuming Sport: The Audience for Media Sport 61
Sport and the New Media 64
Conclusion 65
Part II
Commodification, Regulation and Power
4 Advertising, Sponsorship and the Commodification
of Sport 71
Introduction 71
The Formation of Consumer Culture 71
The First Phase of Consumer Culture 73
The Second and Third Phases of Consumer Culture 73
Advertising and the Production of Consumption
through Sport 76
Global Sports Goods and Brands 79
Michael Jordan, Beckham Mania and the Sport
Celebrity Endorsement Culture 80
Sport and Commercial Sponsorship 83
The Growth of Commercial Sponsorship 84
Developments in Sports Sponsorship in the UK 89
Problems with Sponsorship 91
Conclusion 93
5 Sport, Social Regulation and Power 95
Introduction 95
Neo liberalism and Sport 96
The Neo liberal State and Sport in the UK 98
Contemporary Contradictions in Sports Provision 101
Regulating and Protecting the Sports Consumer 102
From Social Citizens to Citizen Consumers 103
The Regulation of Commercial Sport 104
The Regulation of Sport as Practice 107
The Influence of the European Union on Sports Policy 108
Promoting Major Sports Events and Locations 110
Perspectives on the Promotion of Major Sports Events
and Locations 112
Conclusion 115
Part III
Lifestyles, Identities and Social Divisions
6 Sport, Identities and Lifestyles in Consumer Culture 119
Introduction 119
Understanding Lifestyles in Consumer Culture 121
Identities and Consumption 126
Body Styles, Lifestyles and Consumer Culture 128
The 'Obesity Epidemic', Health and Physical Education 130
Sport and Identity 132
Lifestyle Sports and Identities 133
Sport in Contemporary Capitalism 136
Conclusion 138
7 Sport and Social Divisions in Consumer Culture 140
Introduction: Two Views of the Changing Social Context 140
Social Divisions Inside the Culture of the Market 143
The Divisiveness of Social Exclusion 145
Sport and Social Divisions of Class 146
Gender, Sport and Consumer Culture 149
The Gendered Consumption of Sport 152
'Race', Consumer Culture and Sport 154
Age, Generation and the Life Course of Consumption 156
Catching Them Young? 157
Conclusion 159
8 Conclusion 160
Review of the Book 160
Critique of Sport in Capitalist Consumer Culture 161
For a Sociology of Sport in Consumer Culture 164
The Politics of Consumer Activism in Sport 165
Bibliography 169
Index 193
List of Tables and Box
Tables
3.1 US broadcasting network payments for Olympic television
rights (US\) 1960 2012 53
3.2 The cost of the rights to broadcast live football league matches
from the top division in England: 1983 2001 55
4.1 TOP sponsors (The Olympic Programme/Partner Programme)
1988 2004 86
4.2 FIFA World Cup partners 1990 2006 87
7.1 Inequalities in participation in sport by social class: 1960s 1990s 147
Box
8.1 The ethics of the sports shoe makers 167 |
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| title | Sport in consumer culture |
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| title_full | Sport in consumer culture John Horne |
| title_fullStr | Sport in consumer culture John Horne |
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