The business of brands:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2004
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 270 S. Ill. |
| ISBN: | 0470862599 |
Internformat
MARC
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| 010 | |a 2004053025 | ||
| 020 | |a 0470862599 |c hbk. : alk. paper |9 0-470-86259-9 | ||
| 035 | |a (OCoLC)55665246 | ||
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| 040 | |a DE-604 |b ger |e aacr | ||
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| 100 | 1 | |a Miller, Jon |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The business of brands |c by Jon Miller & David Muir |
| 264 | 1 | |a Chichester |b Wiley |c 2004 | |
| 300 | |a XVI, 270 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Brand name products |x Marketing | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Value added | |
| 700 | 1 | |a Muir, David |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/wiley042/2004053025.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/wiley041/2004053025.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014722540 | ||
Datensatz im Suchindex
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|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Miller, Jon |
| author_facet | Miller, Jon |
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| author_sort | Miller, Jon |
| author_variant | j m jm |
| building | Verbundindex |
| bvnumber | BV021505863 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| ctrlnum | (OCoLC)55665246 (DE-599)BVBBV021505863 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV021505863 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:17:05Z |
| indexdate | 2024-07-09T20:37:20Z |
| institution | BVB |
| isbn | 0470862599 |
| language | English |
| lccn | 2004053025 |
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| oclc_num | 55665246 |
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| owner | DE-1049 DE-2070s |
| owner_facet | DE-1049 DE-2070s |
| physical | XVI, 270 S. Ill. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Wiley |
| record_format | marc |
| spelling | Miller, Jon Verfasser aut The business of brands by Jon Miller & David Muir Chichester Wiley 2004 XVI, 270 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Merken gtt Strategisch management gtt Brand name products Brand name products Marketing Brand name products Management Value added Muir, David Sonstige oth http://www.loc.gov/catdir/description/wiley042/2004053025.html Publisher description http://www.loc.gov/catdir/toc/wiley041/2004053025.html Table of contents |
| spellingShingle | Miller, Jon The business of brands Merken gtt Strategisch management gtt Brand name products Brand name products Marketing Brand name products Management Value added |
| title | The business of brands |
| title_auth | The business of brands |
| title_exact_search | The business of brands |
| title_exact_search_txtP | The business of brands |
| title_full | The business of brands by Jon Miller & David Muir |
| title_fullStr | The business of brands by Jon Miller & David Muir |
| title_full_unstemmed | The business of brands by Jon Miller & David Muir |
| title_short | The business of brands |
| title_sort | the business of brands |
| topic | Merken gtt Strategisch management gtt Brand name products Brand name products Marketing Brand name products Management Value added |
| topic_facet | Merken Strategisch management Brand name products Brand name products Marketing Brand name products Management Value added |
| url | http://www.loc.gov/catdir/description/wiley042/2004053025.html http://www.loc.gov/catdir/toc/wiley041/2004053025.html |
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