Verfügbarkeit: Celebrity sells

Celebrity sells:

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Bibliographische Detailangaben
1. Verfasser:	Pringle, Hamish (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Chichester Wiley 2004
Schlagworte:	Psychologie Brand name products > Marketing Celebrities Selling > Psychological aspects
Online-Zugang:	Beschreibung für Buchhändler Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references (p. [278]-280) and index
Beschreibung:	XXV, 311 S. Ill.
ISBN:	0470868503

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents Ethos quotation xiii ; Acknowledgements xv Foreword xix Introduction xxi Parti THE IMPACT OF CELEBRITIES ON EVERYDAY LIFE I Introduction 3 1 Celebrity s impact on the media S 2 Celebrity s impact on hair and makeup 11 3 Celebrity s impact on fashion 24 4 Celebrity s impact on property 34 5 Celebrity s Impact on body shape 39 Part II WHY CELEBRITIES WORK FOR BRANDS 47 Introduction 49 6 Celebrity and interactivity 5 j 7 Celebrity In the era of consent 60 0 Fame is the key 57 x CONTENTS Part III HOW TO CHOOSE CELEBRITIES FOR BRANDS 75 Introduction 77 9 Understanding where the brand is now 79 10 Seeing how a celebrity could help the brand 85 11 Researching the effectiveness of celebrities 94 Part IV HOW TO USE CELEBRITIES FOR BRANDS 105 introduction 107 12 Celebrity customers III 13 Celebrity product placement 117 14 Celebrity sponsorship 122 15 Celebrity testimonial 130 16 Celebrity employees ^ 156 17 Celebrity brand ownership 162 PartV HOW TO MANAGE THE RELATIONSHIP WITH CELEBRITIES 169 Introduction 171 18 Negotiating and contracting with celebrities 173 19 Pitfalls in using celebrities 182 Part VI TEN SUCCESSFUL WAYS OF USING CELEBRITIES 193 Introduction 195 20 Celebrity as presenter 197 21 Celebrities playing themselves 206 I CONTENTS Xi 22 Celebrity as brand character 213 I 23 Celebrity expertise 218 I 24 Celebrity as role model 227 25 Celebrity cast against type 235 ? 26 Celebrity acting a part 245 27 Celebrity revelation 250 28 Celebrities interacting 257 j 29 Celebrity representations 262 Part VII THE FUTURE OF CELEBRITY 267 30 Ten predictions on future trends 269 [ Webography 278 Appendix: 1PA Effectiveness Awards Databank: Celebrity cases 281 Index 301 About the Author 313
adam_txt	Contents Ethos quotation xiii ; Acknowledgements xv Foreword xix Introduction xxi Parti THE IMPACT OF CELEBRITIES ON EVERYDAY LIFE I Introduction 3 1 Celebrity's impact on the media S 2 Celebrity's impact on hair and makeup 11 3 Celebrity's impact on fashion 24 4 Celebrity's impact on property 34 5 Celebrity's Impact on body shape 39 Part II WHY CELEBRITIES WORK FOR BRANDS 47 Introduction 49 6 Celebrity and interactivity 5 j 7 Celebrity In the era of consent 60 0 Fame is the key 57 x CONTENTS Part III HOW TO CHOOSE CELEBRITIES FOR BRANDS 75 Introduction 77 9 Understanding where the brand is now 79 10 Seeing how a celebrity could help the brand 85 11 Researching the effectiveness of celebrities 94 Part IV HOW TO USE CELEBRITIES FOR BRANDS 105 introduction 107 12 Celebrity customers III 13 Celebrity product placement 117 14 Celebrity sponsorship 122 15 Celebrity testimonial 130 16 Celebrity employees ^ 156 17 Celebrity brand ownership 162 PartV HOW TO MANAGE THE RELATIONSHIP WITH CELEBRITIES 169 Introduction 171 18 Negotiating and contracting with celebrities 173 19 Pitfalls in using celebrities 182 Part VI TEN SUCCESSFUL WAYS OF USING CELEBRITIES 193 Introduction 195 20 Celebrity as presenter 197 21 Celebrities playing themselves 206 I CONTENTS Xi 22 Celebrity as brand character 213 I 23 Celebrity expertise 218 I 24 Celebrity as role model 227 25 Celebrity cast against type 235 ? 26 Celebrity acting a part 245 27 Celebrity revelation 250 28 Celebrities interacting 257 j 29 Celebrity representations 262 Part VII THE FUTURE OF CELEBRITY 267 30 Ten predictions on future trends 269 [ Webography 278 Appendix: 1PA Effectiveness Awards Databank: 'Celebrity' cases 281 Index 301 About the Author 313
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title	Celebrity sells
title_auth	Celebrity sells
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title_exact_search_txtP	Celebrity sells
title_full	Celebrity sells Hamish Pringle
title_fullStr	Celebrity sells Hamish Pringle
title_full_unstemmed	Celebrity sells Hamish Pringle
title_short	Celebrity sells
title_sort	celebrity sells
topic	Psychologie Brand name products Marketing Celebrities Selling Psychological aspects
topic_facet	Psychologie Brand name products Marketing Celebrities Selling Psychological aspects
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