Creating powerful brands in consumer, service and industrial markets:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Oxford [u.a.]
Elsevier Butterworth-Heinemann
2005
|
| Edition: | 3. ed., repr. |
| Subjects: | |
| Physical Description: | XVII, 467 S. Ill., graph. Darst. |
| ISBN: | 0750659807 |
Staff View
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| indexdate | 2024-07-09T20:37:10Z |
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| isbn | 0750659807 |
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| physical | XVII, 467 S. Ill., graph. Darst. |
| publishDate | 2005 |
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| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald 3. ed., repr. Oxford [u.a.] Elsevier Butterworth-Heinemann 2005 XVII, 467 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s DE-604 Markenpolitik (DE-588)4144679-3 s 1\p DE-604 McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | De Chernatony, Leslie McDonald, Malcolm 1938- Creating powerful brands in consumer, service and industrial markets Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 |
| title | Creating powerful brands in consumer, service and industrial markets |
| title_auth | Creating powerful brands in consumer, service and industrial markets |
| title_exact_search | Creating powerful brands in consumer, service and industrial markets |
| title_exact_search_txtP | Creating powerful brands in consumer, service and industrial markets |
| title_full | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_fullStr | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_full_unstemmed | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_short | Creating powerful brands in consumer, service and industrial markets |
| title_sort | creating powerful brands in consumer service and industrial markets |
| topic | Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenartikel Markenpolitik |
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