Creating powerful brands in consumer, service and industrial markets:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Oxford [u.a.]
Elsevier Butterworth-Heinemann
2005
|
| Ausgabe: | 3. ed., repr. |
| Schlagworte: | |
| Beschreibung: | XVII, 467 S. Ill., graph. Darst. |
| ISBN: | 0750659807 |
Internformat
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Datensatz im Suchindex
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| author | De Chernatony, Leslie McDonald, Malcolm 1938- |
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| discipline | Wirtschaftswissenschaften |
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| edition | 3. ed., repr. |
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| illustrated | Illustrated |
| index_date | 2024-07-02T14:14:37Z |
| indexdate | 2024-07-09T20:37:10Z |
| institution | BVB |
| isbn | 0750659807 |
| language | Undetermined |
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| physical | XVII, 467 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
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| publisher | Elsevier Butterworth-Heinemann |
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| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald 3. ed., repr. Oxford [u.a.] Elsevier Butterworth-Heinemann 2005 XVII, 467 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s DE-604 Markenpolitik (DE-588)4144679-3 s 1\p DE-604 McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | De Chernatony, Leslie McDonald, Malcolm 1938- Creating powerful brands in consumer, service and industrial markets Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 |
| title | Creating powerful brands in consumer, service and industrial markets |
| title_auth | Creating powerful brands in consumer, service and industrial markets |
| title_exact_search | Creating powerful brands in consumer, service and industrial markets |
| title_exact_search_txtP | Creating powerful brands in consumer, service and industrial markets |
| title_full | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_fullStr | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_full_unstemmed | Creating powerful brands in consumer, service and industrial markets Leslie DeChernatony and Malcolm McDonald |
| title_short | Creating powerful brands in consumer, service and industrial markets |
| title_sort | creating powerful brands in consumer service and industrial markets |
| topic | Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenartikel Markenpolitik |
| work_keys_str_mv | AT dechernatonyleslie creatingpowerfulbrandsinconsumerserviceandindustrialmarkets AT mcdonaldmalcolm creatingpowerfulbrandsinconsumerserviceandindustrialmarkets |