Corporate public affairs: interacting with interest groups, media, and government
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, N.J. [u.a.]
Erlbaum
2006
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | xviii, 477 S. 24 cm |
| ISBN: | 0805856420 0805856439 |
Internformat
MARC
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| 264 | 1 | |a Mahwah, N.J. [u.a.] |b Erlbaum |c 2006 | |
| 300 | |a xviii, 477 S. |c 24 cm | ||
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| 490 | 0 | |a LEA's communication series | |
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Entreprises - Relations publiques | |
| 650 | 4 | |a Entreprises - Responsabilité sociale | |
| 650 | 4 | |a Sociétés - Activité politique | |
| 650 | 4 | |a Corporations |x Public relations | |
| 650 | 4 | |a Corporations |x Political activity | |
| 650 | 4 | |a Social responsibility of business | |
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Datensatz im Suchindex
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|---|---|
| adam_text | I
i.
I
Contents in Brief Preface xvii
i
I: Introduction
1 An Overview of Corporate Public Affairs 5
II: Interest Group Strategies
2 Interest Group Strategies and Forms of Opinion 37
Leader Communication
3 Conflict Resolution: Mediation and Negotiation 72
III: Media Strategies
4 Proactive Media Relations 99
5 Gaining Semicontrol Over the Media: Broadcast 137
Appearances
6 Gaining Complete Control Over the Media: Advocacy 151
Advertising
7 Holding the Media Accountable and Suing 171
v
vi * **** CONTENTS IN BRIEF
8 Bypassing the News Media: Direct Communication 199
IV: Governmental Strategies
9 Direct Lobbying 229
10 Grassroots Lobbying 250
11 Electoral Activities 273
12 Litigation Communication 310
V: Dominance Versus Competition
13 Ascendancy of Corporate Power 347
14 Constructing a Competitive Political Marketplace 381
15 Heeding the Public Interest 404
Author Index 435
Subject Index 445
I
I
Contents Preface xv
I: Introduction
1 An Overview of Corporate Public Affairs 5
Modern Function of Public Affairs 7
Mapping the Sociopolitical Environment 8
Generating Political Power 10
Public Affairs Activities 13
The Public Policy Process 14
Openness With Stakeholders 15
Three Characteristics of Public Affairs Communication 17
Strategic Campaign Management 17
Process of Issues Management 18
Public Affairs Campaign Based on an Issue s Life
Cycle 22
Conclusions 24
Endnotes 24
vii
viii * «** contents
II: Interest Group Strategies
2 Interest Group Strategies and Forms of Opinion 37
Leader Communication
Interest Groups Develop Campaigns Targeting
Corporations 38
Unions Faces Off With Far ah and J. P. Stevens 39
Anticorporate Campaigns 40
Containment Strategies 41
Oppose an Interest Group 43
Weaken Antagonists 44
Foster Offsetting Interest Groups 48
Engagement Strategies 48
Unilateral Strategies 49
Public Participation Strategies 53
Opinion Leader Communication 58
Face to Face Communication and Other Forms
of Personal Communication 60
Small Group Meetings, Forums, and Dialogue
Communications 61
Speechmaking: Supplemental Interpersonal
Communication 64
Newsletters, Small Publications, and the Internet 66
Conclusions 67
Endnotes 67
3 Conflict Resolution: Mediation and Negotiation 72
Applications of Conflict Resolution Methods 73
Alternative Dispute Resolution 73
Resolving Environmental Disputes 74
Collaborative Planning 75
Resolving Public Disputes: The Mutual Gains
Approach 78
How Mediation and Negotiation Work 79
Some Useful Competencies 80
Media Usage During the Consensus Building Process 82
Conclusions 83
Appendix 84
Endnotes 86
CONTENTS **** ix
III: Media Strategies
4 Proactive Media Relations 99
Intervene in the News Creation Process 100
Jump Start News 100
j Engage in Preemptive Communications 102
Correct the News 104
Influence Reporting 106
Take a Tough Media Stance 107
Demand Rebuttal Time 108
Set Conditions for Cooperation 109
Impose a News Boycott or Freeze Out 112
Rate Reporters 114
Threaten to Drop Advertising 115
Require Advance Notice of Upcoming Articles 116
Exercise Restraint: Procter Gamble s Excessive
Zeal 117
Making News Irresistible 117
Create Newsworthy Stories 117
Subsidize the Media 118
Reach Journalists Through the Internet 125
Take Advantage of the Enlarged Media Menu 126
Changes in Regular Viewership and Readership 127
Alternative Media 128
Conclusions 129
Endnotes 130
5 Gaining Semicontrol Over the Media: Broadcast 137
Appearances
Politics Illustrates the Power of Television 138
Opportunities Abound for Broadcast Appearances 140
Increased Corporate Use of Broadcast Appearances 141
Media Training and Skills 142
Deciding Whether to Appear 143
How to Handle the Interview 144
Impressions Count 145
Handling Trick Questions 145
Learning How to Speak TV 146
X nm* CONTENTS
Looking Your Best on TV 147
Conclusions 148
Endnotes 148 j
6 Gaining Complete Control Over the Media: Advocacy 151
Advertising
Use of Advocacy Ads Grows 152
Broadcast Networks Restrict Advocacy Advertising 154
Print Media More Hospitable Toward Advocacy Ads 155
Objectives of Advocacy Advertising 156
Correct Media Errors and Distortion 156
Garner Public Attention and Support 157
Stimulate News Coverage 158
Influence Government Action 159
How Effective Are Advocacy Ads? 160
Determine the Criteria for Effectiveness 162
Conditions That Enhance Effectiveness 164
Trends in Corporate Advertising 165
Corporate Branding 166
Conclusions 167
Endnotes 167
7 Holding the Media Accountable and Suing 171
Using Media Monitoring and Oversight Groups 173
Media Watchdogs 174
News Councils 175
Launch a Media Blitz Against Media Misrepresentation 177
Acquire Media Ownership and Board Membership 178
Concentration of Ownership 179
Board Membership 182
Engage in Public Journalism 183
Suing the Media 185
1996 Becomes a Peak Libel Suit Year 185
Cases of Deceptive or Careless Newsgathering 185
Effects of libel Suits: The Media Become More Careful,
and Some Are Intimidated 190
Conclusions 192
Appendix 192
Endnotes 194
CONTENTS « «»»¦ x!
8 Bypassing the News Media: Direct Communication 199
Disenchantment With the News Media 200
Polls Reveal Public Doubts About the Media 200
Liberal Bias 202
Intrusion of Commercial Values 204
Methods of Alternative and Direct Communication 208
Use of Alternative Media by Politicians 208
Private Communication Systems 209
Database Marketing 210
The Internet 212
Conclusions 217
Endnotes 217
j IV: Governmental Strategies
i
j 9 Direct Lobbying 229
j The Lobbying Business 230
1 Who Hires Lobbyists? 230
Who Are the Lobbyists? 231
Direct Lobbying Resources and Skills 237
Access 237
Information and Knowledge 240
A Mutually Beneficial Relationship 243
Some Helpful Skills 243
Working with Congressional Committees 244
Testifying Before a Congressional Committee 244
Arranging for Media Coverage at Hearings 246
Other Advice for Effective Government Presentations 246
Conclusions 247
Endnotes 247
10 Grassroots Lobbying 250
Why Grassroots Activities Have Become Important 251
Changes in Political Structure 252
Effective Technology 252
Elements of Grassroots Lobbying 253
Constituency Building 254
Constituency Communication 258
xii ***** CONTENTS
Constituency Activation and Methods of Pressuring
Lawmakers 259
Tools of Grassroots Lobbying 261
Telephones Are Still Useful 262
Computer Technology Enhances Grassroots
Effectiveness 265
Organizing an Integrated Lobbying Campaign: How CSE
Does It 268
Conclusions 269
Endnotes 269
11 Electoral Activities 273
Political Campaign Contributions 274
Sources of Campaign Financing 274
Specific Sources of Financing 275
Campaign Finance Laws 281
Issue Advocacy Advertising 283
Ads Financing by 527s and Other Nonprofit Groups 284
Effectiveness of Campaign Ads 288
How Effective Are Political Contributions? 289
Helping a Candidate Win 289
Supporting Lobbying Efforts 290
Helpful Conditions 292
Other Political Assistance and Cyberpolitics 293
Merging Political Assistance With Public Affairs 293
Getting Out the Vote Programs 295
Voter Education Programs 295
Whether to Engage in Partisan Communications 297
Cyberpolitics 297
Conclusions 298
Appendix 299
Endnotes 301
12 Litigation Communication 310
Judgeships Are Often Elective Offices 311
Power of the Judicial Branch of Government 312
Growth of Litigation Public Relations 313
Total War Against Corporations 314
Corporate Scandals Increase Vulnerability 315
CONTENTS ****¦ xiii
litigation Public Relations Gains Recognition 316
Product Liability 320
Growth in Product Liability Cases 320
Cost of Litigation 321
Tort Reform 324
Some Principles and Techniques of Litigation Public
Relations 328
j Other Corporation Strategies 333
! Junk Science Campaign 333
I Suppression of Public Information 335
Seeking Sanctions Against Opponents 338
Conclusions 338
Endnotes 339
V: Dominance Versus Competition
13 Ascendancy of Corporate Power 347
Corporate Gains in Political Power: The Big Picture 348
Scandals Reveal Extent of Corporate Dominance 349
Four Dangers of Corporate Dominance Exposed by
Scandals 349
Impact of Scandals 351
Growing Corporate Influence Over Government 354
More Deregulation and Lax Antitrust Laws 354
Creeping Privatization—Including the Military 355
Power of Interest Groups Fluctuates But Endures 357
Environmental Groups 358
Labor Union Power Eroding But Still to Be Reckoned
With 362
Growing Corporate Media Power 366
Dangers of Media Concentration 366
Telecommunications Act of 1996 368
Media Concentration Grows 369
Conclusions 3 74
Endnotes 375
14 Constructing a Competitive Political Marketplace 381
Maintain Competition in the Political Marketplace 382
Encourage Diversity of Interest Groups 383
xiv « *»»» CONTENTS
Recognize the Legitimate Function of Government 384 j
Avoid Gross Disparities in Political Purchasing j
Power 386 j
Transparency: Repair the Financial Information i
Infrastructure 387 I
Scandals Expose Fractures in the Financial Information I
Infrastructure 388 j
The Sarbanes Oxley Act Seeks to Repair the Information j
Infrastructure 393 I
The Culture of Wall Street Changes Slowly 395 i
Corporate Leaders 395
Wall Street 397
Conclusions 399
Endnotes 399
15 Heeding the Public Interest 404
Embracing Corporate Social Responsibility 406
Climbing the Pyramid of CSR 407
Growing Support for CSR and Ethics Programs 413
Engaging in Stakeholder Relationships 413
Subscribing to the Managerial Creed 414
Identifying Stakeholders 416
A Relationship Model 417
Incorporating the Public Interest in Corporate
Governance 419
Form a Public Interest Committee 420
Expand Composition of Board Membership 422
Conduct Social Audit and Publish Social Report 424
Upholding a Corporation s Reputation: The CEO s Role 425
Conclusions 428
Endnotes 429
Author Index 435
Subject Index 445
|
| adam_txt |
I
i.
I
\ Contents in Brief Preface xvii
i
I: Introduction
1 An Overview of Corporate Public Affairs 5
II: Interest Group Strategies
2 Interest Group Strategies and Forms of Opinion 37
Leader Communication
3 Conflict Resolution: Mediation and Negotiation 72
III: Media Strategies
4 Proactive Media Relations 99
5 Gaining Semicontrol Over the Media: Broadcast 137
Appearances
6 Gaining Complete Control Over the Media: Advocacy 151
Advertising
7 Holding the Media Accountable and Suing 171
v
vi * **** CONTENTS IN BRIEF
8 Bypassing the News Media: Direct Communication 199
IV: Governmental Strategies
9 Direct Lobbying 229
10 Grassroots Lobbying 250
11 Electoral Activities 273
12 Litigation Communication 310
V: Dominance Versus Competition
13 Ascendancy of Corporate Power 347
14 Constructing a Competitive Political Marketplace 381
15 Heeding the Public Interest 404
Author Index 435
Subject Index 445
I
I
Contents Preface xv
I: Introduction
1 An Overview of Corporate Public Affairs 5
Modern Function of Public Affairs 7
Mapping the Sociopolitical Environment 8
Generating Political Power 10
Public Affairs Activities 13
The Public Policy Process 14
Openness With Stakeholders 15
Three Characteristics of Public Affairs Communication 17
Strategic Campaign Management 17
Process of Issues Management 18
Public Affairs Campaign Based on an Issue's Life
Cycle 22
Conclusions 24
Endnotes 24
vii
viii * «** contents
II: Interest Group Strategies
2 Interest Group Strategies and Forms of Opinion 37
Leader Communication
Interest Groups Develop Campaigns Targeting
Corporations 38
Unions Faces Off With Far ah and J. P. Stevens 39
Anticorporate Campaigns 40
Containment Strategies 41
Oppose an Interest Group 43
Weaken Antagonists 44
Foster Offsetting Interest Groups 48
Engagement Strategies 48
Unilateral Strategies 49
Public Participation Strategies 53
Opinion Leader Communication 58
Face to Face Communication and Other Forms
of Personal Communication 60
Small Group Meetings, Forums, and Dialogue
Communications 61
Speechmaking: Supplemental Interpersonal
Communication 64
Newsletters, Small Publications, and the Internet 66
Conclusions 67
Endnotes 67
3 Conflict Resolution: Mediation and Negotiation 72
Applications of Conflict Resolution Methods 73
Alternative Dispute Resolution 73
Resolving Environmental Disputes 74
Collaborative Planning 75
Resolving Public Disputes: The Mutual Gains
Approach 78
How Mediation and Negotiation Work 79
Some Useful Competencies 80
Media Usage During the Consensus Building Process 82
Conclusions 83
Appendix 84
Endnotes 86
CONTENTS "**** ix
III: Media Strategies
4 Proactive Media Relations 99
Intervene in the News Creation Process 100
"Jump Start" News 100
j Engage in Preemptive Communications 102
Correct the News 104
Influence Reporting 106
Take a Tough Media Stance 107
Demand Rebuttal Time 108
Set Conditions for Cooperation 109
Impose a News Boycott or "Freeze Out" 112
Rate Reporters 114
Threaten to Drop Advertising 115
Require Advance Notice of Upcoming Articles 116
Exercise Restraint: Procter Gamble's Excessive
Zeal 117
Making News Irresistible 117
Create Newsworthy Stories 117
Subsidize the Media 118
Reach Journalists Through the Internet 125
Take Advantage of the Enlarged Media Menu 126
Changes in Regular Viewership and Readership 127
'Alternative Media" 128
Conclusions 129
Endnotes 130
5 Gaining Semicontrol Over the Media: Broadcast 137
Appearances
Politics Illustrates the Power of Television 138
Opportunities Abound for Broadcast Appearances 140
Increased Corporate Use of Broadcast Appearances 141
Media Training and Skills 142
Deciding Whether to Appear 143
How to Handle the Interview 144
Impressions Count 145
Handling Trick Questions 145
Learning How to "Speak TV" 146
X nm* CONTENTS
Looking Your Best on TV 147
Conclusions 148
Endnotes 148 j
6 Gaining Complete Control Over the Media: Advocacy 151
Advertising
Use of Advocacy Ads Grows 152
Broadcast Networks Restrict Advocacy Advertising 154
Print Media More Hospitable Toward Advocacy Ads 155
Objectives of Advocacy Advertising 156
Correct Media Errors and Distortion 156
Garner Public Attention and Support 157
Stimulate News Coverage 158
Influence Government Action 159
How Effective Are Advocacy Ads? 160
Determine the Criteria for Effectiveness 162
Conditions That Enhance Effectiveness 164
Trends in Corporate Advertising 165
Corporate Branding 166
Conclusions 167
Endnotes 167
7 Holding the Media Accountable and Suing 171
Using Media Monitoring and Oversight Groups 173
Media Watchdogs 174
News Councils 175
Launch a Media Blitz Against Media Misrepresentation 177
Acquire Media Ownership and Board Membership 178
Concentration of Ownership 179
Board Membership 182
Engage in Public Journalism 183
Suing the Media 185
1996 Becomes a Peak Libel Suit Year 185
Cases of Deceptive or Careless Newsgathering 185
Effects of libel Suits: The Media Become More Careful,
and Some Are Intimidated 190
Conclusions 192
Appendix 192
Endnotes 194
CONTENTS « «»»¦ x!
8 Bypassing the News Media: Direct Communication 199
Disenchantment With the News Media 200
Polls Reveal Public Doubts About the Media 200
Liberal Bias 202
Intrusion of Commercial Values 204
Methods of Alternative and Direct Communication 208
Use of Alternative Media by Politicians 208
Private Communication Systems 209
Database Marketing 210
The Internet 212
Conclusions 217
Endnotes 217
j IV: Governmental Strategies
i
j 9 Direct Lobbying 229
j The Lobbying Business 230
1 Who Hires Lobbyists? 230
Who Are the Lobbyists? 231
Direct Lobbying Resources and Skills 237
Access 237
Information and Knowledge 240
A Mutually Beneficial Relationship 243
Some Helpful Skills 243
Working with Congressional Committees 244
Testifying Before a Congressional Committee 244
Arranging for Media Coverage at Hearings 246
Other Advice for Effective Government Presentations 246
Conclusions 247
Endnotes 247
10 Grassroots Lobbying 250
Why Grassroots Activities Have Become Important 251
Changes in Political Structure 252
Effective Technology 252
Elements of Grassroots Lobbying 253
Constituency Building 254
Constituency Communication 258
xii ***** CONTENTS
Constituency Activation and Methods of Pressuring
Lawmakers 259
Tools of Grassroots Lobbying 261
Telephones Are Still Useful 262
Computer Technology Enhances Grassroots
Effectiveness 265
Organizing an Integrated Lobbying Campaign: How CSE
Does It 268
Conclusions 269
Endnotes 269
11 Electoral Activities 273
Political Campaign Contributions 274
Sources of Campaign Financing 274
Specific Sources of Financing 275
Campaign Finance Laws 281
Issue Advocacy Advertising 283
Ads Financing by 527s and Other Nonprofit Groups 284
Effectiveness of Campaign Ads 288
How Effective Are Political Contributions? 289
Helping a Candidate Win 289
Supporting Lobbying Efforts 290
Helpful Conditions 292
Other Political Assistance and Cyberpolitics 293
Merging Political Assistance With Public Affairs 293
Getting Out the Vote Programs 295
Voter Education Programs 295
Whether to Engage in Partisan Communications 297
Cyberpolitics 297
Conclusions 298
Appendix 299
Endnotes 301
12 Litigation Communication 310
Judgeships Are Often Elective Offices 311
Power of the Judicial Branch of Government 312
Growth of Litigation Public Relations 313
Total War Against Corporations 314
Corporate Scandals Increase Vulnerability 315
CONTENTS ****¦ xiii
litigation Public Relations Gains Recognition 316
Product Liability 320
Growth in Product Liability Cases 320
Cost of Litigation 321
Tort Reform 324
Some Principles and Techniques of Litigation Public
Relations 328
j Other Corporation Strategies 333
! Junk Science Campaign 333
I Suppression of Public Information 335
Seeking Sanctions Against Opponents 338
Conclusions 338
Endnotes 339
V: Dominance Versus Competition
13 Ascendancy of Corporate Power 347
Corporate Gains in Political Power: The Big Picture 348
Scandals Reveal Extent of Corporate Dominance 349
Four Dangers of Corporate Dominance Exposed by
Scandals 349
Impact of Scandals 351
Growing Corporate Influence Over Government 354
More Deregulation and Lax Antitrust Laws 354
Creeping Privatization—Including the Military 355
Power of Interest Groups Fluctuates But Endures 357
Environmental Groups 358
Labor Union Power Eroding But Still to Be Reckoned
With 362
Growing Corporate Media Power 366
Dangers of Media Concentration 366
Telecommunications Act of 1996 368
Media Concentration Grows 369
Conclusions 3 74
Endnotes 375
14 Constructing a Competitive Political Marketplace 381
Maintain Competition in the Political Marketplace 382
Encourage Diversity of Interest Groups 383
xiv « *»»» CONTENTS
Recognize the Legitimate Function of Government 384 j
Avoid Gross Disparities in Political "Purchasing j
Power" 386 j
Transparency: Repair the Financial Information i
Infrastructure 387 I
Scandals Expose Fractures in the Financial Information I
Infrastructure 388 j
The Sarbanes Oxley Act Seeks to Repair the Information j
Infrastructure 393 I
The Culture of Wall Street Changes Slowly 395 i
Corporate Leaders 395
Wall Street 397
Conclusions 399
Endnotes 399
15 Heeding the Public Interest 404
Embracing Corporate Social Responsibility 406
Climbing the Pyramid of CSR 407
Growing Support for CSR and Ethics Programs 413
Engaging in Stakeholder Relationships 413
Subscribing to the Managerial Creed 414
Identifying Stakeholders 416
A Relationship Model 417
Incorporating the Public Interest in Corporate
Governance 419
Form a Public Interest Committee 420
Expand Composition of Board Membership 422
Conduct Social Audit and Publish Social Report 424
Upholding a Corporation's Reputation: The CEO's Role 425
Conclusions 428
Endnotes 429
Author Index 435
Subject Index 445 |
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| any_adam_object_boolean | 1 |
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| callnumber-sort | HD 259 |
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| ctrlnum | (OCoLC)58789046 (DE-599)BVBBV021497591 |
| dewey-full | 659.2/85 659.285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
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| id | DE-604.BV021497591 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T14:14:26Z |
| indexdate | 2024-07-09T20:37:09Z |
| institution | BVB |
| isbn | 0805856420 0805856439 |
| language | English |
| lccn | 2005045462 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014714350 |
| oclc_num | 58789046 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-11 DE-188 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-11 DE-188 |
| physical | xviii, 477 S. 24 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Erlbaum |
| record_format | marc |
| series2 | LEA's communication series |
| spelling | Lerbinger, Otto Verfasser aut Corporate public affairs interacting with interest groups, media, and government Otto Lerbinger Mahwah, N.J. [u.a.] Erlbaum 2006 xviii, 477 S. 24 cm txt rdacontent n rdamedia nc rdacarrier LEA's communication series Includes bibliographical references and indexes Entreprises - Relations publiques Entreprises - Responsabilité sociale Sociétés - Activité politique Corporations Public relations Corporations Political activity Social responsibility of business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014714350&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lerbinger, Otto Corporate public affairs interacting with interest groups, media, and government Entreprises - Relations publiques Entreprises - Responsabilité sociale Sociétés - Activité politique Corporations Public relations Corporations Political activity Social responsibility of business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4061963-1 |
| title | Corporate public affairs interacting with interest groups, media, and government |
| title_auth | Corporate public affairs interacting with interest groups, media, and government |
| title_exact_search | Corporate public affairs interacting with interest groups, media, and government |
| title_exact_search_txtP | Corporate public affairs interacting with interest groups, media, and government |
| title_full | Corporate public affairs interacting with interest groups, media, and government Otto Lerbinger |
| title_fullStr | Corporate public affairs interacting with interest groups, media, and government Otto Lerbinger |
| title_full_unstemmed | Corporate public affairs interacting with interest groups, media, and government Otto Lerbinger |
| title_short | Corporate public affairs |
| title_sort | corporate public affairs interacting with interest groups media and government |
| title_sub | interacting with interest groups, media, and government |
| topic | Entreprises - Relations publiques Entreprises - Responsabilité sociale Sociétés - Activité politique Corporations Public relations Corporations Political activity Social responsibility of business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Entreprises - Relations publiques Entreprises - Responsabilité sociale Sociétés - Activité politique Corporations Public relations Corporations Political activity Social responsibility of business Öffentlichkeitsarbeit Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014714350&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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