The new public diplomacy: soft power in international relations
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Palgrave Macmillan
2005
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIV, 221 S. |
| ISBN: | 1403945160 |
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| 245 | 1 | 0 | |a The new public diplomacy |b soft power in international relations |c ed. by Jan Melissen |
| 250 | |a 1. publ. | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Notes on Contributors xi
Acknowledgements xvii
Introduction xix
Jan Melissen
Part I: The New Environment
1. The New Public Diplomacy: Between Theory and Practice 3
fan Melissen
Introduction 3
Beyond American public diplomacy? 6
Defining the new public diplomacy 11
Public diplomacy and related concepts 16
Conclusion: diplomacy and the ordinary individual 23
2. Rethinking the New Public Diplomacy 28
Brian Hocking
Introduction 28
Unpicking the threads of public diplomacy 29
Public diplomacy and power: hard, soft and sticky 33
Public diplomacy: hierarchies and networks 35
Public diplomacy and diplomats 39
Conclusion 41
Part II: Shifting Perspectives
3. Power, Public Diplomacy, and the Pax Americana 47
Peter van Ham
Introduction: an American Empire by default? 47
Soft power, hard power, and the indispensable nation 49
Public diplomacy: wielding soft power 56
The limits of PR and spindoctoring 59
Conclusion: a tough sell for liberal imperialism 63
vii
4. Niche Diplomacy in the World Public Arena: the Global
Corners of Canada and Norway 67
Alan K. Henrikson
Introduction 67
The power of the better argument 69
Niche diplomacy in the public arena 71
Soft power and political strategies 73
Canada: risks and rewards of open confrontation 75
Norway: a parallel and still independent course 79
Conclusion: lessons from northern corners? 82
5. Public Diplomacy in the People s Republic of China 88
Ingrid d Hooghe
Introduction 88
China s foreign policy and diplomacy 89
Targeting foreign audiences from 1949 onwards 91
China s present public diplomacy goals 92
Assets and liabilities 94
Target groups 95
The instruments 96
The inner working of China s public
diplomacy system 98
China s public diplomacy strategies: the case of Tibet 100
The limits of China s public diplomacy 101
Conclusion 103
6. Revolutionary States, Outlaw Regimes and the
Techniques of Public Diplomacy 106
Paul Sharp
The public diplomacy of the Bolsheviks and
the Berne mission 107
The public diplomacy of Qaddafi s Libyan Jamahiriya 110
Iranian public diplomacy under Khomeini 114
Conclusions: public diplomacy and the war on terror 117
7. The EU as a Soft Power: the Force of Persuasion 124
Anna Michalski
Introduction 124
Scope of analysis 125
External policy and normative power 126
The internal dimension of EU communication
and information 127
EU external communication 130
The evolving European foreign policy and
the significance of communication 139
Conclusion 141
Part III: Improving Practice
8. Culture Communicates: US Diplomacy That Works 147
Cynthia P. Schneider
Introduction 147
American culture and understanding America
until the Cold War 149
Diplomacy that worked: cultural diplomacy
during the Cold War 151
The role(s) and position(s) of cultural diplomacy in the
US government or deja vu all over again 155
Comparative practices of other countries 157
Cultural diplomacy in the twenty first century 158
The challenges of cultural diplomacy today 160
Conclusion 163
9. Making a National Brand 169
Wally Olins
Introduction 169
France and nation branding 170
Projecting the national brand 172
Conclusion 177
10. Dialogue based Public Diplomacy: a New Foreign
Policy Paradigm? 180
Shaun Riordan
Introduction 180
Building bridges to moderate Islam 180
Promoting civil society 184
Beyond selling policies, values, and national image 186
Collaboration with non governmental agents 190
Practitioners as public diplomacy entrepreneurs 193
x Contents
11. Training for Public Diplomacy: an Evolutionary
Perspective 196
John Hemery
Introduction: training in transition 196
Barriers to training 197
Changing attitudes: flexible approaches 198
Formal public diplomacy training 200
Public diplomacy as a profession 203
The way forward for training? 204
Designing the perfect course 205
Conclusions 208
Index 210
|
| adam_txt |
Contents
Notes on Contributors xi
Acknowledgements xvii
Introduction xix
Jan Melissen
Part I: The New Environment
1. The New Public Diplomacy: Between Theory and Practice 3
fan Melissen
Introduction 3
Beyond American public diplomacy? 6
Defining the new public diplomacy 11
Public diplomacy and related concepts 16
Conclusion: diplomacy and the ordinary individual 23
2. Rethinking the'New'Public Diplomacy 28
Brian Hocking
Introduction 28
Unpicking the threads of public diplomacy 29
Public diplomacy and power: hard, soft and sticky 33
Public diplomacy: hierarchies and networks 35
Public diplomacy and diplomats 39
Conclusion 41
Part II: Shifting Perspectives
3. Power, Public Diplomacy, and the Pax Americana 47
Peter van Ham
Introduction: an American Empire by default? 47
Soft power, hard power, and the 'indispensable nation' 49
Public diplomacy: wielding soft power 56
The limits of PR and spindoctoring 59
Conclusion: a tough sell for liberal imperialism 63
vii
4. Niche Diplomacy in the World Public Arena: the Global
'Corners' of Canada and Norway 67
Alan K. Henrikson
Introduction 67
The power of 'the better argument' 69
'Niche diplomacy' in the public arena 71
Soft power and political strategies 73
Canada: risks and rewards of open confrontation 75
Norway: a parallel and still independent course 79
Conclusion: lessons from northern corners? 82
5. Public Diplomacy in the People's Republic of China 88
Ingrid d'Hooghe
Introduction 88
China's foreign policy and diplomacy 89
Targeting foreign audiences from 1949 onwards 91
China's present public diplomacy goals 92
Assets and liabilities 94
Target groups 95
The instruments 96
The inner working of China's public
diplomacy system 98
China's public diplomacy strategies: the case of Tibet 100
The limits of China's public diplomacy 101
Conclusion 103
6. Revolutionary States, Outlaw Regimes and the
Techniques of Public Diplomacy 106
Paul Sharp
The public diplomacy of the Bolsheviks and
the Berne mission 107
The public diplomacy of Qaddafi's Libyan Jamahiriya 110
Iranian public diplomacy under Khomeini 114
Conclusions: public diplomacy and the 'war on terror' 117
7. The EU as a Soft Power: the Force of Persuasion 124
Anna Michalski
Introduction 124
Scope of analysis 125
External policy and normative power 126
The internal dimension of EU communication
and information 127
EU external communication 130
The evolving European foreign policy and
the significance of communication 139
Conclusion 141
Part III: Improving Practice
8. Culture Communicates: US Diplomacy That Works 147
Cynthia P. Schneider
Introduction 147
American culture and understanding America
until the Cold War 149
Diplomacy that worked: cultural diplomacy
during the Cold War 151
The role(s) and position(s) of cultural diplomacy in the
US government or 'deja vu all over again' 155
Comparative practices of other countries 157
Cultural diplomacy in the twenty first century 158
The challenges of cultural diplomacy today 160
Conclusion 163
9. Making a National Brand 169
Wally Olins
Introduction 169
France and nation branding 170
Projecting the national brand 172
Conclusion 177
10. Dialogue based Public Diplomacy: a New Foreign
Policy Paradigm? 180
Shaun Riordan
Introduction 180
Building bridges to moderate Islam 180
Promoting civil society 184
Beyond selling policies, values, and national image 186
Collaboration with non governmental agents 190
Practitioners as public diplomacy entrepreneurs 193
x Contents
11. Training for Public Diplomacy: an Evolutionary
Perspective 196
John Hemery
Introduction: training in transition 196
Barriers to training 197
Changing attitudes: flexible approaches 198
Formal public diplomacy training 200
Public diplomacy as a profession 203
The way forward for training? 204
Designing the perfect course 205
Conclusions 208
Index 210 |
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| title | The new public diplomacy soft power in international relations |
| title_auth | The new public diplomacy soft power in international relations |
| title_exact_search | The new public diplomacy soft power in international relations |
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| title_full | The new public diplomacy soft power in international relations ed. by Jan Melissen |
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| title_full_unstemmed | The new public diplomacy soft power in international relations ed. by Jan Melissen |
| title_short | The new public diplomacy |
| title_sort | the new public diplomacy soft power in international relations |
| title_sub | soft power in international relations |
| topic | Diplomatie - 1990-... ram Relations internationales - 1990-... ram Internationale Politik International relations Diplomacy Außenpolitik (DE-588)4003846-4 gnd Strategie (DE-588)4057952-9 gnd Internationale Politik (DE-588)4072885-7 gnd Diplomatie (DE-588)4012402-2 gnd |
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