Einstein in the boardroom: moving beyond intellectual capital to I-stuff
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 226 S. Ill., graph. Darst. |
| ISBN: | 047170332X 9780471703327 |
Internformat
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| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804135182691729408 |
|---|---|
| adam_text | CONTENTS
Acknowledgments ix
Authors Foreword xi
1 Introduction: The Einstein Legacy 1
Intangibles in the Einstein Context 2
What Are Intangibles? 5
How Intangibles Differ from Tangibles 6
Perspectives on Intangibles 9
The Impact of Intangibles on Organizations 15
Some Outcomes of the Rising Importance of Intangibles 18
Why Manage the Organization s Intangibles? 18
Einstein in the Boardroom 19
2 The Einstein Value Continuum 21
The Difference between I Stuff and IP 21
I Stuff Management Thought Leaders 23
I Stuff Management Activities 24
The Einstein Value Continuum 27
3 Building the Portfolio of I Stuff 29
What Building Path Companies Are Trying to Accomplish 32
Best Practices for the Building Path 33
Conclusions: Beyond Building 48
4 Leveraging the Portfolio of I Stuff 51
What Companies on the Leveraging Path Are Trying
to Accomplish 54
How Companies Leverage Their I Stuff 55
Best Practices for the Leveraging Path 60
V
Vi CONTENTS
Developing a Brand Management Capability 70
Developing a Corporate Brand 73
Extracting Value from the Brand 76
Conclusions: Beyond Leveraging 77
5 Integrating the Portfolio of I Stuff 79
What Integrating Path Companies Are Trying to Accomplish 82
I Stuff Strategies 83
Managing across Organizational Boundaries 84
Measuring the Value of Intangibles 84
Best Practices for the Integrating Path 86
Conclusions: Beyond Integrating 100
6 Sustaining the Corporation through I Stuff 101
What Is Sustainability? 103
The Characteristics of Sustainable Corporations 104
Why Are Stakeholders Important? 105
Sustainability and I Stuff Reporting 106
What Sustaining Path Companies Are Trying to Accomplish 108
Best Practices for the Sustaining Path 108
Conclusions: Beyond Sustainability 114
7 Procter Gamble: Progressing beyond Intellectual Property 117
Changing a Corporate Culture 117
The Promise of Intellectual Assets 118
How They Did It 119
Moving the Technology Forward 120
Connect + Develop 123
Accelovation 124
Mining Know How 125
Reliability Engineering 125
The Value of Employees 128
Appendices
A How Countries and Regions Are Helping Their Companies
Create Value from Intellectual Capital 131
Introduction 131
Consequences of the Knowledge Based Economy 132
CONTENTS VII
The Role for Regions and Countries 133
Snapshots of Some Countries that Have Invested in ICM 134
Future Roles for Governments 150
I The I Stuff Value Matrix 153
Defensive Value 155
Offensive Value 155
Revenue Generating Value 156
Cost Avoidance Value 157
Strategic Positioning Value 157
C Updating the Concept of Complementary Business Assets 159
A Decade of Working with CBAs 161
Ideas Alone Are Not Enough 161
Conclusions 168
D Updating the Concept of a Business Model 171
Introduction 171
The Academic Literature 171
The Business Literature 172
The ICM Gathering View 174
Business Models: A Working Definition 176
A Business Model Engine 176
Creating a Business Model 180
Business Model Implications for I Stuff 181
I New Concepts in Measuring Value 181
The Inherent Limitations of Traditional Accounting
Measurement 183
Innovations in Value and Performance Measurement 188
Measurement Concepts 193
Measurement Criteria 198
Technical Appendix E.I Value and Performance Measurement
Innovations 206
Technical Appendix E.2 Resources 210
r Creating an I Stuff Strategy 211
Step One: Create a Statement of Mission 212
Step Two: What Is a Strategic Vision? 213
VIII CONTENTS
Step Three: Outline the Corporate Business Strategy 214
Step Four: Identify the Kinds of Value the Organization s I Stuff
Can Provide 215
Step Five: Outline, Discuss, and Finalize the Organization s
I Stuff Strategy 215
Index 217
|
| adam_txt |
CONTENTS
Acknowledgments ix
Authors' Foreword xi
1 Introduction: The Einstein Legacy 1
Intangibles in the Einstein Context 2
What Are Intangibles? 5
How Intangibles Differ from Tangibles 6
Perspectives on Intangibles 9
The Impact of Intangibles on Organizations 15
Some Outcomes of the Rising Importance of Intangibles 18
Why Manage the Organization's Intangibles? 18
Einstein in the Boardroom 19
2 The Einstein Value Continuum 21
The Difference between I Stuff and IP 21
I Stuff Management Thought Leaders 23
I Stuff Management Activities 24
The Einstein Value Continuum 27
3 Building the Portfolio of I Stuff 29
What Building Path Companies Are Trying to Accomplish 32
Best Practices for the Building Path 33
Conclusions: Beyond Building 48
4 Leveraging the Portfolio of I Stuff 51
What Companies on the Leveraging Path Are Trying
to Accomplish 54
How Companies Leverage Their I Stuff 55
Best Practices for the Leveraging Path 60
V
Vi CONTENTS
Developing a Brand Management Capability 70
Developing a Corporate Brand 73
Extracting Value from the Brand 76
Conclusions: Beyond Leveraging 77
5 Integrating the Portfolio of I Stuff 79
What Integrating Path Companies Are Trying to Accomplish 82
I Stuff Strategies 83
Managing across Organizational Boundaries 84
Measuring the Value of Intangibles 84
Best Practices for the Integrating Path 86
Conclusions: Beyond Integrating 100
6 Sustaining the Corporation through I Stuff 101
What Is Sustainability? 103
The Characteristics of Sustainable Corporations 104
Why Are Stakeholders Important? 105
Sustainability and I Stuff Reporting 106
What Sustaining Path Companies Are Trying to Accomplish 108
Best Practices for the Sustaining Path 108
Conclusions: Beyond Sustainability 114
7 Procter Gamble: Progressing beyond Intellectual Property 117
Changing a Corporate Culture 117
The Promise of Intellectual Assets 118
How They Did It 119
Moving the Technology Forward 120
"Connect + Develop" 123
Accelovation 124
Mining Know How 125
Reliability Engineering 125
The Value of Employees 128
Appendices
A How Countries and Regions Are Helping Their Companies
Create Value from Intellectual Capital 131
Introduction 131
Consequences of the Knowledge Based Economy 132
CONTENTS VII
The Role for Regions and Countries 133
Snapshots of Some Countries that Have Invested in ICM 134
Future Roles for Governments 150
I The I Stuff Value Matrix 153
Defensive Value 155
Offensive Value 155
Revenue Generating Value 156
Cost Avoidance Value 157
Strategic Positioning Value 157
C Updating the Concept of Complementary Business Assets 159
A Decade of Working with CBAs 161
Ideas Alone Are Not Enough 161
Conclusions 168
D Updating the Concept of a Business Model 171
Introduction 171
The Academic Literature 171
The Business Literature 172
The ICM Gathering View 174
Business Models: A Working Definition 176
A Business Model Engine 176
Creating a Business Model 180
Business Model Implications for I Stuff 181
I New Concepts in Measuring Value 181
The Inherent Limitations of Traditional Accounting
Measurement 183
Innovations in Value and Performance Measurement 188
Measurement Concepts 193
Measurement Criteria 198
Technical Appendix E.I Value and Performance Measurement
Innovations 206
Technical Appendix E.2 Resources 210
r Creating an I Stuff Strategy 211
Step One: Create a Statement of Mission 212
Step Two: What Is a Strategic Vision? 213
VIII CONTENTS
Step Three: Outline the Corporate Business Strategy 214
Step Four: Identify the Kinds of Value the Organization's I Stuff
Can Provide 215
Step Five: Outline, Discuss, and Finalize the Organization's
I Stuff Strategy 215
Index 217 |
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| spelling | Harrison, Suzanne S. Verfasser aut Einstein in the boardroom moving beyond intellectual capital to I-stuff Suzanne S. Harrison and Patrick H. Sullivan Hoboken, NJ Wiley 2006 XII, 226 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Intellectueel eigendom gtt Strategisch management gtt Intellectual capital Management Unternehmen (DE-588)4061963-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Intellektuelles Kapital (DE-588)4694285-3 gnd rswk-swf Wissensmanagement (DE-588)4561842-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Intellektuelles Kapital (DE-588)4694285-3 s Management (DE-588)4037278-9 s DE-604 Wissensmanagement (DE-588)4561842-2 s DE-188 Sullivan, Patrick H. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014679394&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Harrison, Suzanne S. Sullivan, Patrick H. Einstein in the boardroom moving beyond intellectual capital to I-stuff Intellectueel eigendom gtt Strategisch management gtt Intellectual capital Management Unternehmen (DE-588)4061963-1 gnd Management (DE-588)4037278-9 gnd Intellektuelles Kapital (DE-588)4694285-3 gnd Wissensmanagement (DE-588)4561842-2 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4037278-9 (DE-588)4694285-3 (DE-588)4561842-2 |
| title | Einstein in the boardroom moving beyond intellectual capital to I-stuff |
| title_auth | Einstein in the boardroom moving beyond intellectual capital to I-stuff |
| title_exact_search | Einstein in the boardroom moving beyond intellectual capital to I-stuff |
| title_exact_search_txtP | Einstein in the boardroom moving beyond intellectual capital to I-stuff |
| title_full | Einstein in the boardroom moving beyond intellectual capital to I-stuff Suzanne S. Harrison and Patrick H. Sullivan |
| title_fullStr | Einstein in the boardroom moving beyond intellectual capital to I-stuff Suzanne S. Harrison and Patrick H. Sullivan |
| title_full_unstemmed | Einstein in the boardroom moving beyond intellectual capital to I-stuff Suzanne S. Harrison and Patrick H. Sullivan |
| title_short | Einstein in the boardroom |
| title_sort | einstein in the boardroom moving beyond intellectual capital to i stuff |
| title_sub | moving beyond intellectual capital to I-stuff |
| topic | Intellectueel eigendom gtt Strategisch management gtt Intellectual capital Management Unternehmen (DE-588)4061963-1 gnd Management (DE-588)4037278-9 gnd Intellektuelles Kapital (DE-588)4694285-3 gnd Wissensmanagement (DE-588)4561842-2 gnd |
| topic_facet | Intellectueel eigendom Strategisch management Intellectual capital Management Unternehmen Management Intellektuelles Kapital Wissensmanagement |
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