Guide to advertising and sales promotion law:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
London [u.a.]
Cavendish
1998
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | pbk ; : £30.00 : CIP entry (May.) |
| Beschreibung: | XXV, 246 S. |
| ISBN: | 1859413870 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804135180435193856 |
|---|---|
| adam_text | GUIDE TO ADVERTISING AND SALES PROMOTION LAW SALLIE SPILSBURY CAVENDISH
PUBLISHING LIMITED LONDON * SYDNEY CONTENTS PREFACE VII ACKNOWLEDGMENTS
IX TABLEO/CASES XXI TABLE OFSTATUTES XXIII TABLE OFEUROPEAN LEGISLATION
XXV PART ONE - LEGAL ISSUES 1 1 REGISTERED TRADE MARKS 3 THE FUNCTION OF
TRADE MARKS 3 WHY ARE TRADE MARKS IMPORTANT? 3 THE TRADE MARK REGISTER 4
APPLYING FOR A REGISTRATION 4 CONFLICTS WITH EARLIER REGISTRATIONS 5
WHAT CAN BE REGISTERED AS A TRADE MARK? 5 A TRADE MARK CAN BE ANY SIGN
CAPABLE OF GRAPHIC REPRESENTATION 6 SIGNS MUST BE CAPABLE OF
DISTINGUISHING GOODS OR SERVICES 7 PROHIBITED SIGNS 8 THE REQUIREMENT
FOR GOOD FAITH 8 THE INTERNATIONAL REGISTRATION OF TRADE MARKS 8 CAN A
REGISTERED TRADE MARK BE REMOVED FROM THE TRADE MARK REGISTER? 9 WHAT IS
AN INFRINGEMENT OF A REGISTERED TRADE MARK? 10 WHAT AMOUNTS TO USE FOR
THE PURPOSES OF INFRINGEMENT? 10 WHAT AMOUNTS TO INFRINGEMENT? 11 WHAT
DO THE ABOVE PROVISIONS MEAN IN PRACTICE? 11 WHAT ARE THE REQUIREMENTS
OF S 10(6)? 18 MISUSE OF A WELL KNOWN MARK 22 HOW TO AVOID INFRINGEMENT
22 TRADE MARKS AND THE INTERNET 23 CRIMINAL OFFENCES 24 AND * SYMBOLS
25 THE USE OF CRESTS IN ADVERTISING 25 2 PASSINGOFF 27 THERE IS NO
MONOPOLY IN AN UNREGISTERED TRADE MARK 27 AN OVERVIEW OF THE LAW OF
PASSING OFF 27 GOODWILL OR REPUTATION 28 INNOCENT MISREPRESENTATIONS 33
LIKELY TO INJURE THE PLAINTIFF S BUSINESS OR GOODWILL 33 GUIDE TO
ADVERTISING AND SALES PROMOTION LAW TYPES OF DAMAGE ARISING FROM
MISREPRESENTATIONS 34 AVOIDING PASSING OFF IN ADVERTISING AND PROMOTIONS
36 3 DEFAMATION, TRADE LIBEL AND MALICIOUS FALSEHOOD 39 INTRODUCTION 39
DEFAMATION 39 DAMAGE TO REPUTATION JY WHAT IS A DEFAMATORY STATEMENT? 40
THE MEANING OF THE STATEMENT 41 THE NEED TO CONSIDER ALL POSSIBLE
MEANINGS 41 WHAT IS A STATEMENT? 43 A GUIDE TO SPOTTING DEFAMATORY
STATEMENTS 43 IDENTIFICATION 45 KEY TERMS: LIBEL AND SLANDER ACTION FOR
DEFAMATION - THE BURDEN OF PROOF IS A REAL DIFFICULTY 46 DEFENCES AND
TIPS ON HOW TO ARGUEE THEM SUCCESSFULLY 46 PRIVILEGE 49 THE RIGHT TO
REPLY TO AN ATTACK CONSENT 49 DENIAL OF RESPONSIBILITY FOR PUBLICATION
OR INNOCENT DISSEMINATION OFFER OF AMENDS ^ WHO CAN SUE FOR DEFAMATION?
TRADE LIBEL AND MALICIOUS FALSEHOOD 52 THE DISTINCTION BETWEEN
DEFAMATION AND TRADE LIBEL OI THE ELEMENTS OF TRADE LIBEL/ MALICIOUS
FALSEHOOD ^ THE MEANING OF MALICE SOME SPECIAL CONSIDERATIONS IN
RELATION TO COMPARATIVE ADVERTISING ^ AVOIDING LIABILITY FOR TRADE
LIBEL/MALICIOUS FALSEHOOD 54 THE INTERNET 55 CRIMINAL LIBEL 55
LIMITATION PERIODS 56 INSURANCE 56 4 COPYRIGHT 57 WHAT IS COPYRIGHT? 57
MORE INFORMATION ABOUT COPYRIGHT WORKS 57 ORIGINALITY 58 CONTENTS
COPYRIGHT IS NOT A MONOPOLY 58 FIXATION 59 COPYRIGHT IN IDEAS 59
COPYRIGHT IN TITLES AND SLOGANS 60 DURATION OF COPYRIGHT - A GUIDE 61
WHO OWNS COPYRIGHT? 61 JOINT OWNERSHIP 61 COMMISSIONED WORKS 62 UNKNOWN
AUTHORS 62 THE POSITION OF EMPLOYEES 63 SUBSEQUENT OWNERS OF COPYRIGHT
63 COLLECTING SOCIETIES 63 TRANSFERRING COPYRIGHT 64 LICENCES 64
OWNERSHIP OF COPYRIGHT IN ADVERTISING MATERIAL 65 MATERIAL CREATED FOR
PITCHES 65 INFRINGEMENT AND HOW TO AVOID IT 66 COPYING THE WORK 66
PARODIES 67 HOW TO ESTABLISH THAT COPYING HAS TAKEN PLACE 68 ISSUING
COPIES OF THE WORK TO THE PUBLIC 68 PERFORMANCE OF THE WORK IN PUBLIC 69
THE MAKING OF AN ADAPTATION OF THE WORK 69 AUTHORISATION OF INFRINGING
ACTS 69 SECONDARY INFRINGEMENT 70 ACTS OF SECONDARY INFRINGEMENT 70
SECONDARY INFRINGEMENTS IN RELATION TO PUBLIC PERFORMANCE 70 PERMITTED
USES OF COPYRIGHT WORKS 71 THE FAIR DEALING PROVISIONS 71 WHAT IS A FAIR
DEALING? 71 WHAT ARE THE PERMITTED ACTS? 71 WHAT IS A SUFFICIENT
ACKNOWLEDGMENT? 72 INCIDENTAL INCLUSION 72 CONTEMPORANEOUS NOTES OF A
SPEAKER 72 PUBLIC INTEREST 73 WAYS TO PROTECT COPYRIGHT 73 HOW TO AVOID
COPYRIGHT INFRINGEMENT 73 KEEP RECORDS 74 WHAT CONSENTS WILL BE REQUIRED
- SOME SPECIAL CASES 74 CRIMINAL OFFENCES 75 XIII GUIDE TO ADVERTISING
AND SALES PROMOCION LAW MORAL RIGHTS 75 DURATION 76 WAIVER 76
PERFORMERS RIGHTS 76 5 TRADE DESCRIFTIONS 79 OFFENCES - GOODS 79 WHAT
IS A TRADE DESCRIPTION? 79 WHAT IS A FALSE TRADE DESCRIPTION? 80
APPLYING A TRADE DESCRIPTION 81 OFFERING TO SUPPLY GOODS TO WHICH A
FALSE TRADE DESCRIPTION HAS BEEN APPLIED 82 TRADE DESCRIPTIONS IN
ADVERTISEMENTS 82 WHO CAN BE HABLE FOR THE OFFENCES IN RELATION TO
GOODS? 83 PENALTIES AND ENFORCEMENT 83 THE USE OF DISCLAIMERS 83
DEFENCES 84 OFFENCES - SERVICES, ACCOMMODATION AND FACILITIES 84 THE
MEANING OF RECKLESS 85 THE MEANING OF FALSE 85 6 PRICEINDICATIONS 87
WHAT DOES THE ACT APPLY TO? 87 WHAT ARE THE CRIMINAL OFFENCES WHICH ARE
CREATED BY THE ACT? 87 PENALTIES UNDER THE ACT ^8 THE MEANING OF PNCE 88
THE MEANING OF MISLEADING ^8 DOES IT MATTER HOW PRICE INDICATIONS ARE
GIVEN? 89 HOW TO AVOID GIVING A MISLEADING PRICE INDICACION 89 DEFENCES
TO THE CRIMINAL OFFENCES 90 THE CODE OF PRACTICE FOR TRADERS ON PRICE
INDICATIONS 1988 92 THE LEGAL STATUS OF THE CODE 92 SOME SPECIFIC
SITUATIONS COVERED BY THE CODE 92 7 MISLEADING ADVERTISEMENTS 95 THE
CONTROL OF MISLEADING ADVERTISEMENTS REGULATIONS 1988 95 CONSIDERATION
OF COMPLAINTS 9 TELEVISION AND RADIO % CONTENTS FALSE TRADE
DESCRIPTIONS AND MISLEADING PRICES 97 OTHER CAUSES OF ACTION IN RESPECT
OF MISLEADING CLAIMS IN ADVERTISEMENTS 97 8 COMPARATIVE ADVERTISING 99
WHAT IS COMPARATIVE ADVERTISING? 99 LEGAL ISSUES 99 MISLEADING USE OF A
REGISTERED TRADE MARK 101 TRADE LIBEL/MALICIOUS FALSEHOOD 101 DEFAMATION
102 PASSING OFF 103 COPYRIGHT INFRINGEMENT 103 PRICE COMPARISONS 104 THE
INDUSTRY CODES 104 COMPARISONS SHOULD BE UP TO DATE 106 THE EUROPEAN
DIRECTIVE ON COMPARATIVE ADVERTISING 107 THE TERMS OF THE DIRECTIVE 107
9 COMPETUIONS 109 WHAT IS A LOTTERY? 109 HOW TO ENSURE THAT A PROMOTION
IS NOT AN ILLEGAL LOTTERY 110 REMOVAL OF THE REQUIREMENT FOR
CONTRIBUTION 111 THE CRIMINAL OFFENCES RELATING TO LOTTERIES 112
WHOCANBELIABLE? 113 10 USING PEOPLE IN ADVERTISING AND PROMOTIONS 115
THE LEGAL RESTRICTIONS 115 DEFAMATION 115 THE USE OF PHOTOGRAPHS 116
COPYRIGHT IN SIGNA TURES 118 COPYRIGHT IN A NAME 118 COPYRIGHT IN
APPEARANCE 119 PASSING OFF H9 TRADE MARK INFRINGEMENT 122 PRIVACY 123
TRADE DESCRIPTIONS ACT 1969 123 THE CODES OF PRACTICE 123 THE CAP CODES
123 REFERENCES TO THE ROYAL FAMILY 125 GUIDE TO ADVERTISING AND SALES
PROMOTION LAW THE ITC CODE 126 THE RADIO AUTHORITY CODE 126 11 THE
PROTECTION OF FORMATS IN ADVERTISEMENTS AND SALES PROMOTIONS 127
COPYRIGHT PROTECCION 127 COPYRIGHT WORKS 127 COPYRIGHT INFRINGEMENT 129
HINTS AND TIPS UNDER COPYRIGHT LAW 129 BREACH OF CONFIDENCE 129 12
CONTEMPT OF COURT - REFERENCES TO LEGAL PROCEEDINGS IN ADVERTISEMENTS
AND PROMOTIONS 133 THE CONTEMPT OF COURT ACT 1981 I 33 SERIOUS PREJUDICE
I 33 SUBSTANCIAL RISK 134 THE TYPE OF STATEMENT WHICH MAY BE IN CONTEMPT
OF COURT 134 PROCEEDINGS MUST BE ACTIVE 134 DEFENCES 1 3 5 THE POTENCIAL
CONSEQUENCES OF BEING IN CONTEMPT 1 3 5 13 OBSCENITY, INDECENCY AND
BLASPHEMY OBSCENITY INDECENCY BLASPHEMY 14 LEGAL PROCEDURE AND REMEDIES
INTRODUCTION LEGAL PROCEEDINGS - WHAT TO EXPECT SUMMARY JUDGMENT COSTS
OF LITIGACION PAYMENT INTO COURT APPEALS MONETARY COMPENSACION
INJUNCTIONS BREACH OF AN INJUNCTION DELIVERY UP MEDIATION AND
ALTERNATIVE DISPUTE RESOLUTION 137 137 137 138 139 139 139 143 143 144
144 144 146 147 148 148 CONTENTS 15 JUDICIAL REVIEW 149 REVIEWING
DECISIONS UNDER THE INDUSTRY CODESOFPACTICE 149 THE AUTHORITY HAS NOT
ACTED FAIRLY 149 THE AUTHORITY HAS NOT EXERCISED ITS DISCRECION IN A
REASONABLE MANNER 150 EFFECTS OF JUDICIAL REVIEW 150 INTERLOCUTORY
INJUNCTIONS AND JUDICIAL REVIEW 150 16 EUROPEANLAW- HARMONY THROUGHOUT
EUROPE? 151 PAN-EUROPEAN ADVERTISING CAMPAIGNS 151 THE EUROPEAN
COMMUNITY IDEAL - FREE MOVEMENT OF GOODS AND SERVICES 151 STEPS TOWARDS
HARMONISATION 152 MISLEADING ADVERTISING 152 COMPARATIVE ADVERTISING 153
UNFAIR ADVERTISING 153 DISTANCE SELLING 153 A CHANGE IN EMPHASIS - THE
GREEN PAPER ON COMMERCIAL COMMUNICATIONS COM (96) 192 154 TELEVISION
ADVERTISING 156 INTELLECTUAL PROPERTY HARMONISATION 156 TRADE MARKS 156
ADVERTISING PARALLEL IMPORTED PRODUCIS 157 THE COMMUNITY TRADE MARK 158
COPYRIGHT 158 PART TWO - THE INDUSTRY CODES 161 17 THE BRITISH CODES OF
ADVERTISING AND SALES PROMOTION 163 COPY AD VICE SERVICE 163 THE ASA 163
COMPLAINTS UNDER THE CODES 163 SANCTIONS FOR BREACH OF THE CODES 164 THE
APPLICATION OF THE CODES 165 WHAT IS AN ADVERTISEMENT FOR THE PURPOSES
OF THE CODES? 166 WHAT IS A SALES PROMOTION? 167 XVU GUIDE TO
ADVERTISING AND SALES PROMOTION LAW GENERAL POINTS ABOUT THE
INTERPRETACION OF THE CODES THE CODES BASIC PRINCIPIES THE ADVERTISING
CODE - A DETAILED EXAMINATION PRELIMINARY POINTS LEGALITY DECENCY THE
IMPORTANCE OF CONTEXT PRODUCTS WHICH MIGHT BE OFFENSIVE IN THEMSELVES
HONESTY TRUTHFULNESS DOCUMENTARY EVIDENCE REFERENCES TO TESTS HEALTH
CLAIMS SMALL PRINT THE ASA S APPROACH TO THE INTERPRETACION OF
ADVERTISEMENTS THE USE OF LEADING MATTERS OF OPINION FEAR AND DISTRESS
SAFETY, VIOLENCE AND ANTISOCIAL BEHAVIOUR POLITICAL ADVERTISING
TESTIMONIAIS AND ENDORSEMENTS PRICES WHAT ABOUT VAT? PARTICULAR GUIDANCE
REGARDING COMPULSORY HOLIDAY INSURANCE AND FLIGHT PRICES THE PRICE OF
TELEPHONE CALIS FREE OFFERS AVAILABILITY OF PRODUCTS GUARANTEES
IDENTIFYING ADVERTISERS AND RECOGNISING ADVERTISEMENTS THE SALES
PROMOTION CODE - A DETAILED EXAMINATION PREUEMINARY POINTS PUBLIC
INTEREST AND LEGALITY HONESTY TRUTHFULNESS PROTECCION OF CONSUMERE AND
PROMOTERS PRIVACY SUITABILITY AVAILABILITY 167 167 167 167 168 168 170
170 171 172 172 173 173 174 174 176 176 176 176 177 177 178 179 180 181
181 181 182 182 183 183 183 183 183 184 184 184 184 CONTENTS
PARTICIPATION 186 ADMINISTRACION 188 FREE OFFERS AND PROMOTIONS WHERE
CONSUMERE PAY 188 PROMOTIONS WITH PRIZES 189 PROMOTIONS SHOULD BE
DISTINGUISHABLE 191 FRONT PAGE FLASHES 191 CHARITY LINKED PROMOTIONS 193
TRADE INCENTIVES 193 ADVERTISING AND PROMOTING TO CHILDREN 193 OTHER
SPECIFIC RULES 194 THE CIGARETTE CODE 194 THE COMPLAINTS PROCEDURE 195
18 THE INDEPENDENT TELEVISION COMMISSION CODES OF ADVERTISING STANDARDS
AND PRACTICE AND PROGRAMME SPONSORSHIP THE CODES THE AUTHORITY OF THE
ITC APPEALS TO THE COURT FROM ADVERSE ITC DECISIONS THE WAY THAT THE
CODES WORK IN PRACTICE CLEARANCE PROCEDURES THE ITC CODE OF ADVERTISING
STANDARDS AND PRACTICE GENERAL PRINCIPIES THE DETAILED RULES
TESTIMONIAIS THE ITC CODE OF PROGRAMME SPONSORSHIP UNSPONSORABLE
PROGRAMMES THE FACT OF SPONSORSHIP MUST BE CLEAR OTHER PROMOCIONAL
REFERENCES 19 THE RADIO AUTHORITY ADVERTISING AND SPONSORSHIP CODE THE
ROLE OF THE RADIO AUTHORITY CATEGORIES OF ADVERTISEMENTS CLEARANCE BY
THE RACC APPEALS AND JUDICIAL REVIEW THE MEANING OF ADVERTISEMENF THE
CODE S BASIC RULES 199 199 199 200 200 200 202 202 202 206 211 211 212
213 215 215 215 216 217 217 217 GUIDE TO ADVERTISING AND SALES PROMOTION
LAW THE CODE S SPECIFIC RULES 217 THE RULES IN RELATION TO PROGRAMME
SPONSORSHIP 223 20 THE INDEPENDENT COMMITTEE FOR THE SUPERVISION OF
STANDARDS OF TELEPHONE INFORMATION SERVICES (ICSTIS) 225 REGULATION FOR
TELEMARKETING 225 ABOUT ICSTIS 225 TYPES OF MARKETING SERVICES 225
INDUSTRY SET UP 225 THE FUNCTIONSOF ICSTIS 226 WHAT HAPPENS WHEN
COMPLAINTS ARE UPHELD 226 A GUIDE TO THE CONTENTS OF THE CODE 226
FACTUAL CLAIMS 227 PRICING INFORMACION 227 COMPETITIONS AND OTHER GAMES
WITH PRIZES 228 SALES PROMOTION SERVICES 229 APPENDIX - USEFUL ADDRESSES
231 INDEX 235
|
| adam_txt |
GUIDE TO ADVERTISING AND SALES PROMOTION LAW SALLIE SPILSBURY CAVENDISH
PUBLISHING LIMITED LONDON * SYDNEY CONTENTS PREFACE VII ACKNOWLEDGMENTS
IX TABLEO/CASES XXI TABLE OFSTATUTES XXIII TABLE OFEUROPEAN LEGISLATION
XXV PART ONE - LEGAL ISSUES 1 1 REGISTERED TRADE MARKS 3 THE FUNCTION OF
TRADE MARKS 3 WHY ARE TRADE MARKS IMPORTANT? 3 THE TRADE MARK REGISTER 4
APPLYING FOR A REGISTRATION 4 CONFLICTS WITH EARLIER REGISTRATIONS 5
WHAT CAN BE REGISTERED AS A TRADE MARK? 5 A TRADE MARK CAN BE ANY SIGN
CAPABLE OF GRAPHIC REPRESENTATION 6 SIGNS MUST BE CAPABLE OF
DISTINGUISHING GOODS OR SERVICES 7 PROHIBITED SIGNS 8 THE REQUIREMENT
FOR GOOD FAITH 8 THE INTERNATIONAL REGISTRATION OF TRADE MARKS 8 CAN A
REGISTERED TRADE MARK BE REMOVED FROM THE TRADE MARK REGISTER? 9 WHAT IS
AN INFRINGEMENT OF A REGISTERED TRADE MARK? 10 WHAT AMOUNTS TO USE FOR
THE PURPOSES OF INFRINGEMENT? 10 WHAT AMOUNTS TO INFRINGEMENT? 11 WHAT
DO THE ABOVE PROVISIONS MEAN IN PRACTICE? 11 WHAT ARE THE REQUIREMENTS
OF S 10(6)? 18 MISUSE OF A WELL KNOWN MARK 22 HOW TO AVOID INFRINGEMENT
22 TRADE MARKS AND THE INTERNET 23 CRIMINAL OFFENCES 24 AND * SYMBOLS
25 THE USE OF CRESTS IN ADVERTISING 25 2 PASSINGOFF 27 THERE IS NO
MONOPOLY IN AN UNREGISTERED TRADE MARK 27 AN OVERVIEW OF THE LAW OF
PASSING OFF 27 GOODWILL OR REPUTATION 28 INNOCENT MISREPRESENTATIONS 33
LIKELY TO INJURE THE PLAINTIFF S BUSINESS OR GOODWILL 33 GUIDE TO
ADVERTISING AND SALES PROMOTION LAW TYPES OF DAMAGE ARISING FROM
MISREPRESENTATIONS 34 AVOIDING PASSING OFF IN ADVERTISING AND PROMOTIONS
36 3 DEFAMATION, TRADE LIBEL AND MALICIOUS FALSEHOOD 39 INTRODUCTION 39
DEFAMATION 39 DAMAGE TO REPUTATION JY WHAT IS A DEFAMATORY STATEMENT? 40
THE MEANING OF THE STATEMENT 41 THE NEED TO CONSIDER ALL POSSIBLE
MEANINGS 41 WHAT IS A STATEMENT? 43 A GUIDE TO SPOTTING DEFAMATORY
STATEMENTS 43 IDENTIFICATION 45 KEY TERMS: LIBEL AND SLANDER ACTION FOR
DEFAMATION - THE BURDEN OF PROOF IS A REAL DIFFICULTY 46 DEFENCES AND
TIPS ON HOW TO ARGUEE THEM SUCCESSFULLY 46 PRIVILEGE 49 THE RIGHT TO
REPLY TO AN ATTACK CONSENT 49 DENIAL OF RESPONSIBILITY FOR PUBLICATION
OR INNOCENT DISSEMINATION OFFER OF AMENDS ^ WHO CAN SUE FOR DEFAMATION?
" TRADE LIBEL AND MALICIOUS FALSEHOOD 52 THE DISTINCTION BETWEEN
DEFAMATION AND TRADE LIBEL OI THE ELEMENTS OF TRADE LIBEL/ MALICIOUS
FALSEHOOD ^ THE MEANING OF MALICE " SOME SPECIAL CONSIDERATIONS IN
RELATION TO COMPARATIVE ADVERTISING ^ AVOIDING LIABILITY FOR TRADE
LIBEL/MALICIOUS FALSEHOOD 54 THE INTERNET 55 CRIMINAL LIBEL 55
LIMITATION PERIODS 56 INSURANCE 56 4 COPYRIGHT 57 WHAT IS COPYRIGHT? 57
MORE INFORMATION ABOUT COPYRIGHT WORKS 57 ORIGINALITY 58 CONTENTS
COPYRIGHT IS NOT A MONOPOLY 58 FIXATION 59 COPYRIGHT IN IDEAS 59
COPYRIGHT IN TITLES AND SLOGANS 60 DURATION OF COPYRIGHT - A GUIDE 61
WHO OWNS COPYRIGHT? 61 JOINT OWNERSHIP 61 COMMISSIONED WORKS 62 UNKNOWN
AUTHORS 62 THE POSITION OF EMPLOYEES 63 SUBSEQUENT OWNERS OF COPYRIGHT
63 COLLECTING SOCIETIES 63 TRANSFERRING COPYRIGHT 64 LICENCES 64
OWNERSHIP OF COPYRIGHT IN ADVERTISING MATERIAL 65 MATERIAL CREATED FOR
PITCHES 65 INFRINGEMENT AND HOW TO AVOID IT 66 COPYING THE WORK 66
PARODIES 67 HOW TO ESTABLISH THAT COPYING HAS TAKEN PLACE 68 ISSUING
COPIES OF THE WORK TO THE PUBLIC 68 PERFORMANCE OF THE WORK IN PUBLIC 69
THE MAKING OF AN ADAPTATION OF THE WORK 69 AUTHORISATION OF INFRINGING
ACTS 69 SECONDARY INFRINGEMENT 70 ACTS OF SECONDARY INFRINGEMENT 70
SECONDARY INFRINGEMENTS IN RELATION TO PUBLIC PERFORMANCE 70 PERMITTED
USES OF COPYRIGHT WORKS 71 THE FAIR DEALING PROVISIONS 71 WHAT IS A FAIR
DEALING? 71 WHAT ARE THE PERMITTED ACTS? 71 WHAT IS A SUFFICIENT
ACKNOWLEDGMENT? 72 INCIDENTAL INCLUSION 72 CONTEMPORANEOUS NOTES OF A
SPEAKER 72 PUBLIC INTEREST 73 WAYS TO PROTECT COPYRIGHT 73 HOW TO AVOID
COPYRIGHT INFRINGEMENT 73 KEEP RECORDS 74 WHAT CONSENTS WILL BE REQUIRED
- SOME SPECIAL CASES 74 CRIMINAL OFFENCES 75 XIII GUIDE TO ADVERTISING
AND SALES PROMOCION LAW MORAL RIGHTS 75 DURATION 76 WAIVER 76
PERFORMERS' RIGHTS 76 5 TRADE DESCRIFTIONS 79 OFFENCES - GOODS 79 WHAT
IS A TRADE DESCRIPTION? 79 WHAT IS A FALSE TRADE DESCRIPTION? 80
APPLYING A TRADE DESCRIPTION 81 OFFERING TO SUPPLY GOODS TO WHICH A
FALSE TRADE DESCRIPTION HAS BEEN APPLIED 82 TRADE DESCRIPTIONS IN
ADVERTISEMENTS 82 WHO CAN BE HABLE FOR THE OFFENCES IN RELATION TO
GOODS? 83 PENALTIES AND ENFORCEMENT 83 THE USE OF DISCLAIMERS 83
DEFENCES 84 OFFENCES - SERVICES, ACCOMMODATION AND FACILITIES 84 THE
MEANING OF RECKLESS 85 THE MEANING OF FALSE 85 6 PRICEINDICATIONS 87
WHAT DOES THE ACT APPLY TO? 87 WHAT ARE THE CRIMINAL OFFENCES WHICH ARE
CREATED BY THE ACT? 87 PENALTIES UNDER THE ACT ^8 THE MEANING OF PNCE 88
THE MEANING OF MISLEADING ^8 DOES IT MATTER HOW PRICE INDICATIONS ARE
GIVEN? 89 HOW TO AVOID GIVING A MISLEADING PRICE INDICACION 89 DEFENCES
TO THE CRIMINAL OFFENCES 90 THE CODE OF PRACTICE FOR TRADERS ON PRICE
INDICATIONS 1988 92 THE LEGAL STATUS OF THE CODE 92 SOME SPECIFIC
SITUATIONS COVERED BY THE CODE 92 7 MISLEADING ADVERTISEMENTS 95 THE
CONTROL OF MISLEADING ADVERTISEMENTS REGULATIONS 1988 95 CONSIDERATION
OF COMPLAINTS 9 TELEVISION AND RADIO % CONTENTS FALSE TRADE
DESCRIPTIONS AND MISLEADING PRICES 97 OTHER CAUSES OF ACTION IN RESPECT
OF MISLEADING CLAIMS IN ADVERTISEMENTS 97 8 COMPARATIVE ADVERTISING 99
WHAT IS COMPARATIVE ADVERTISING? 99 LEGAL ISSUES 99 MISLEADING USE OF A
REGISTERED TRADE MARK 101 TRADE LIBEL/MALICIOUS FALSEHOOD 101 DEFAMATION
102 PASSING OFF 103 COPYRIGHT INFRINGEMENT 103 PRICE COMPARISONS 104 THE
INDUSTRY CODES 104 COMPARISONS SHOULD BE UP TO DATE 106 THE EUROPEAN
DIRECTIVE ON COMPARATIVE ADVERTISING 107 THE TERMS OF THE DIRECTIVE 107
9 COMPETUIONS 109 WHAT IS A LOTTERY? 109 HOW TO ENSURE THAT A PROMOTION
IS NOT AN ILLEGAL LOTTERY 110 REMOVAL OF THE REQUIREMENT FOR
CONTRIBUTION 111 THE CRIMINAL OFFENCES RELATING TO LOTTERIES 112
WHOCANBELIABLE? 113 10 USING PEOPLE IN ADVERTISING AND PROMOTIONS 115
THE LEGAL RESTRICTIONS 115 DEFAMATION 115 THE USE OF PHOTOGRAPHS 116
COPYRIGHT IN SIGNA TURES 118 COPYRIGHT IN A NAME 118 COPYRIGHT IN
APPEARANCE 119 PASSING OFF H9 TRADE MARK INFRINGEMENT 122 PRIVACY 123
TRADE DESCRIPTIONS ACT 1969 123 THE CODES OF PRACTICE 123 THE CAP CODES
123 REFERENCES TO THE ROYAL FAMILY 125 GUIDE TO ADVERTISING AND SALES
PROMOTION LAW THE ITC CODE 126 THE RADIO AUTHORITY CODE 126 11 THE
PROTECTION OF FORMATS IN ADVERTISEMENTS AND SALES PROMOTIONS 127
COPYRIGHT PROTECCION 127 COPYRIGHT WORKS 127 COPYRIGHT INFRINGEMENT 129
HINTS AND TIPS UNDER COPYRIGHT LAW 129 BREACH OF CONFIDENCE 129 12
CONTEMPT OF COURT - REFERENCES TO LEGAL PROCEEDINGS IN ADVERTISEMENTS
AND PROMOTIONS 133 THE CONTEMPT OF COURT ACT 1981 I 33 SERIOUS PREJUDICE
I 33 SUBSTANCIAL RISK 134 THE TYPE OF STATEMENT WHICH MAY BE IN CONTEMPT
OF COURT 134 PROCEEDINGS MUST BE ACTIVE 134 DEFENCES 1 3 5 THE POTENCIAL
CONSEQUENCES OF BEING IN CONTEMPT 1 3 5 13 OBSCENITY, INDECENCY AND
BLASPHEMY OBSCENITY INDECENCY BLASPHEMY 14 LEGAL PROCEDURE AND REMEDIES
INTRODUCTION LEGAL PROCEEDINGS - WHAT TO EXPECT SUMMARY JUDGMENT COSTS
OF LITIGACION PAYMENT INTO COURT APPEALS MONETARY COMPENSACION
INJUNCTIONS BREACH OF AN INJUNCTION DELIVERY UP MEDIATION AND
ALTERNATIVE DISPUTE RESOLUTION 137 137 137 138 139 139 139 143 143 144
144 144 146 147 148 148 CONTENTS 15 JUDICIAL REVIEW 149 REVIEWING
DECISIONS UNDER THE INDUSTRY CODESOFPACTICE 149 THE AUTHORITY HAS NOT
ACTED FAIRLY 149 THE AUTHORITY HAS NOT EXERCISED ITS DISCRECION IN A
REASONABLE MANNER 150 EFFECTS OF JUDICIAL REVIEW 150 INTERLOCUTORY
INJUNCTIONS AND JUDICIAL REVIEW 150 16 EUROPEANLAW- HARMONY THROUGHOUT
EUROPE? 151 PAN-EUROPEAN ADVERTISING CAMPAIGNS 151 THE EUROPEAN
COMMUNITY IDEAL - FREE MOVEMENT OF GOODS AND SERVICES 151 STEPS TOWARDS
HARMONISATION 152 MISLEADING ADVERTISING 152 COMPARATIVE ADVERTISING 153
UNFAIR ADVERTISING 153 DISTANCE SELLING 153 A CHANGE IN EMPHASIS - THE
GREEN PAPER ON COMMERCIAL COMMUNICATIONS COM (96) 192 154 TELEVISION
ADVERTISING 156 INTELLECTUAL PROPERTY HARMONISATION 156 TRADE MARKS 156
ADVERTISING PARALLEL IMPORTED PRODUCIS 157 THE COMMUNITY TRADE MARK 158
COPYRIGHT 158 PART TWO - THE INDUSTRY CODES 161 17 THE BRITISH CODES OF
ADVERTISING AND SALES PROMOTION 163 COPY AD VICE SERVICE 163 THE ASA 163
COMPLAINTS UNDER THE CODES 163 SANCTIONS FOR BREACH OF THE CODES 164 THE
APPLICATION OF THE CODES 165 WHAT IS AN ADVERTISEMENT FOR THE PURPOSES
OF THE CODES? 166 WHAT IS A SALES PROMOTION? 167 XVU GUIDE TO
ADVERTISING AND SALES PROMOTION LAW GENERAL POINTS ABOUT THE
INTERPRETACION OF THE CODES THE CODES' BASIC PRINCIPIES THE ADVERTISING
CODE - A DETAILED EXAMINATION PRELIMINARY POINTS LEGALITY DECENCY THE
IMPORTANCE OF CONTEXT PRODUCTS WHICH MIGHT BE OFFENSIVE IN THEMSELVES
HONESTY TRUTHFULNESS DOCUMENTARY EVIDENCE REFERENCES TO TESTS HEALTH
CLAIMS SMALL PRINT THE ASA'S APPROACH TO THE INTERPRETACION OF
ADVERTISEMENTS THE USE OF 'LEADING' MATTERS OF OPINION FEAR AND DISTRESS
SAFETY, VIOLENCE AND ANTISOCIAL BEHAVIOUR POLITICAL ADVERTISING
TESTIMONIAIS AND ENDORSEMENTS PRICES WHAT ABOUT VAT? PARTICULAR GUIDANCE
REGARDING COMPULSORY HOLIDAY INSURANCE AND FLIGHT PRICES THE PRICE OF
TELEPHONE CALIS FREE OFFERS AVAILABILITY OF PRODUCTS GUARANTEES
IDENTIFYING ADVERTISERS AND RECOGNISING ADVERTISEMENTS THE SALES
PROMOTION CODE - A DETAILED EXAMINATION PREUEMINARY POINTS PUBLIC
INTEREST AND LEGALITY HONESTY TRUTHFULNESS PROTECCION OF CONSUMERE AND
PROMOTERS PRIVACY SUITABILITY AVAILABILITY 167 167 167 167 168 168 170
170 171 172 172 173 173 174 174 176 176 176 176 177 177 178 179 180 181
181 181 182 182 183 183 183 183 183 184 184 184 184 CONTENTS
PARTICIPATION 186 ADMINISTRACION 188 FREE OFFERS AND PROMOTIONS WHERE
CONSUMERE PAY 188 PROMOTIONS WITH PRIZES 189 PROMOTIONS SHOULD BE
DISTINGUISHABLE 191 FRONT PAGE FLASHES 191 CHARITY LINKED PROMOTIONS 193
TRADE INCENTIVES 193 ADVERTISING AND PROMOTING TO CHILDREN 193 OTHER
SPECIFIC RULES 194 THE CIGARETTE CODE 194 THE COMPLAINTS PROCEDURE 195
18 THE INDEPENDENT TELEVISION COMMISSION CODES OF ADVERTISING STANDARDS
AND PRACTICE AND PROGRAMME SPONSORSHIP THE CODES THE AUTHORITY OF THE
ITC APPEALS TO THE COURT FROM ADVERSE ITC DECISIONS THE WAY THAT THE
CODES WORK IN PRACTICE CLEARANCE PROCEDURES THE ITC CODE OF ADVERTISING
STANDARDS AND PRACTICE GENERAL PRINCIPIES THE DETAILED RULES
TESTIMONIAIS THE ITC CODE OF PROGRAMME SPONSORSHIP UNSPONSORABLE
PROGRAMMES THE FACT OF SPONSORSHIP MUST BE CLEAR OTHER PROMOCIONAL
REFERENCES 19 THE RADIO AUTHORITY ADVERTISING AND SPONSORSHIP CODE THE
ROLE OF THE RADIO AUTHORITY CATEGORIES OF ADVERTISEMENTS CLEARANCE BY
THE RACC APPEALS AND JUDICIAL REVIEW THE MEANING OF 'ADVERTISEMENF THE
CODE'S BASIC RULES 199 199 199 200 200 200 202 202 202 206 211 211 212
213 215 215 215 216 217 217 217 GUIDE TO ADVERTISING AND SALES PROMOTION
LAW THE CODE'S SPECIFIC RULES 217 THE RULES IN RELATION TO PROGRAMME
SPONSORSHIP 223 20 THE INDEPENDENT COMMITTEE FOR THE SUPERVISION OF
STANDARDS OF TELEPHONE INFORMATION SERVICES (ICSTIS) 225 REGULATION FOR
TELEMARKETING 225 ABOUT ICSTIS 225 TYPES OF MARKETING SERVICES 225
INDUSTRY SET UP 225 THE FUNCTIONSOF ICSTIS 226 WHAT HAPPENS WHEN
COMPLAINTS ARE UPHELD 226 A GUIDE TO THE CONTENTS OF THE CODE 226
FACTUAL CLAIMS 227 PRICING INFORMACION 227 COMPETITIONS AND OTHER GAMES
WITH PRIZES 228 SALES PROMOTION SERVICES 229 APPENDIX - USEFUL ADDRESSES
231 INDEX 235 |
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| author | Spilsbury, Sallie |
| author_facet | Spilsbury, Sallie |
| author_role | aut |
| author_sort | Spilsbury, Sallie |
| author_variant | s s ss |
| building | Verbundindex |
| bvnumber | BV021457444 |
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| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T14:06:40Z |
| indexdate | 2024-07-09T20:36:24Z |
| institution | BVB |
| isbn | 1859413870 |
| language | German |
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| owner_facet | DE-M382 |
| physical | XXV, 246 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Cavendish |
| record_format | marc |
| spelling | Spilsbury, Sallie Verfasser aut Guide to advertising and sales promotion law Sallie Spilsbury London [u.a.] Cavendish 1998 XXV, 246 S. txt rdacontent n rdamedia nc rdacarrier pbk ; : £30.00 : CIP entry (May.) GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014677539&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Spilsbury, Sallie Guide to advertising and sales promotion law |
| title | Guide to advertising and sales promotion law |
| title_auth | Guide to advertising and sales promotion law |
| title_exact_search | Guide to advertising and sales promotion law |
| title_exact_search_txtP | Guide to advertising and sales promotion law |
| title_full | Guide to advertising and sales promotion law Sallie Spilsbury |
| title_fullStr | Guide to advertising and sales promotion law Sallie Spilsbury |
| title_full_unstemmed | Guide to advertising and sales promotion law Sallie Spilsbury |
| title_short | Guide to advertising and sales promotion law |
| title_sort | guide to advertising and sales promotion law |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014677539&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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