Brand imitation:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mumbai [u.a.]
Himalaya Publ. House
2004
|
| Ausgabe: | 1. ed. |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 182 S. graph. Darst. |
| ISBN: | 8178668629 |
Internformat
MARC
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| 100 | 1 | |a Kaptan, Sanjay |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand imitation |c S.S. Kaptan ; Sanjay Pandey |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Mumbai [u.a.] |b Himalaya Publ. House |c 2004 | |
| 300 | |a 182 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 700 | 1 | |a Pandey, Sanjay |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014676644&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014676644 | ||
Datensatz im Suchindex
| _version_ | 1804135179289100288 |
|---|---|
| adam_text | CONTENTS
1. BRANDING 1 - 53
Brand—Branding—Brand Name —The Importance of Brands—Concept of Brand—History
of Branding—The Development of Leading Brands—Selection of Brand Name — Companies
Perspective on Brand Names—Advantages and Disadvantages of Branding—Strategic Aspects
of Branding—Global Branding—Major Brands and Their Market Position—Asian Brands and
Their Market Position—Indian Brand and Their Market Position—Other Top Brands in Various
Categories — Few Success Stories — References
2. BRAND IMITATION 54-100
Brand Imitation — Imitation Versus Later Market Entry — First-mover Advantages Versus
Free-Rider Effects — Imitators Who Surpassed Pioneers — Patterns of Successful Imitation —
Assessing The Brand Imitation —References
3. CONSUMER BEHAVIOUR AND BRAND IMITATION 101 - 129
Understanding the Consumer — Shopping Scenarios — Psychological Principles Underlying
Brand Imitation — Confirmation Versus Disconfirmation of Expectations — Attention and
Perception—Gestalt Psychology—Balance Theory —¦ Cases of Imitation in the Marketplace—
References
4. LAWS GOVERNING IMITATION 130 - 182
Laws—Trade Marks Act—The Copyright Act—The Design Act—Indian Penal Code—Drugs
and Cosmetics Act— The Prevention of Food Adulteration Act—Consumer Protection Act—
Laws Abroad — References
|
| adam_txt |
CONTENTS
1. BRANDING 1 - 53
Brand—Branding—Brand Name —The Importance of Brands—Concept of Brand—History
of Branding—The Development of Leading Brands—Selection of Brand Name — Companies
Perspective on Brand Names—Advantages and Disadvantages of Branding—Strategic Aspects
of Branding—Global Branding—Major Brands and Their Market Position—Asian Brands and
Their Market Position—Indian Brand and Their Market Position—Other Top Brands in Various
Categories — Few Success Stories — References
2. BRAND IMITATION 54-100
Brand Imitation — Imitation Versus Later Market Entry — First-mover Advantages Versus
Free-Rider Effects — Imitators Who Surpassed Pioneers — Patterns of Successful Imitation —
Assessing The Brand Imitation —References
3. CONSUMER BEHAVIOUR AND BRAND IMITATION 101 - 129
Understanding the Consumer — Shopping Scenarios — Psychological Principles Underlying
Brand Imitation — Confirmation Versus Disconfirmation of Expectations — Attention and
Perception—Gestalt Psychology—Balance Theory —¦ Cases of Imitation in the Marketplace—
References
4. LAWS GOVERNING IMITATION 130 - 182
Laws—Trade Marks Act—The Copyright Act—The Design Act—Indian Penal Code—Drugs
and Cosmetics Act— The Prevention of Food Adulteration Act—Consumer Protection Act—
Laws Abroad — References |
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| id | DE-604.BV021456532 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:06:26Z |
| indexdate | 2024-07-09T20:36:23Z |
| institution | BVB |
| isbn | 8178668629 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014676644 |
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| physical | 182 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Himalaya Publ. House |
| record_format | marc |
| spelling | Kaptan, Sanjay Verfasser aut Brand imitation S.S. Kaptan ; Sanjay Pandey 1. ed. Mumbai [u.a.] Himalaya Publ. House 2004 182 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Pandey, Sanjay Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014676644&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kaptan, Sanjay Brand imitation |
| title | Brand imitation |
| title_auth | Brand imitation |
| title_exact_search | Brand imitation |
| title_exact_search_txtP | Brand imitation |
| title_full | Brand imitation S.S. Kaptan ; Sanjay Pandey |
| title_fullStr | Brand imitation S.S. Kaptan ; Sanjay Pandey |
| title_full_unstemmed | Brand imitation S.S. Kaptan ; Sanjay Pandey |
| title_short | Brand imitation |
| title_sort | brand imitation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014676644&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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