Motivational marketing research revisited: the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Leuven [u.a.]
Garant
1999
|
| Schlagworte: | |
| Beschreibung: | 222 S. Ill., graph. Darst. |
| ISBN: | 9053508007 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV021328072 | ||
| 003 | DE-604 | ||
| 005 | 20200623 | ||
| 007 | t | ||
| 008 | 060209s1999 ad|| |||| 00||| eng d | ||
| 020 | |a 9053508007 |9 90-5350-800-7 | ||
| 035 | |a (OCoLC)42668938 | ||
| 035 | |a (DE-599)BVBBV021328072 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 | ||
| 050 | 0 | |a HF5415.34 | |
| 084 | |a AP 16600 |0 (DE-625)6986: |2 rvk | ||
| 084 | |a MR 2400 |0 (DE-625)123491: |2 rvk | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 245 | 1 | 0 | |a Motivational marketing research revisited |b the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus |c Jan Callebaut ... |
| 264 | 1 | |a Leuven [u.a.] |b Garant |c 1999 | |
| 300 | |a 222 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marketingforschung |2 swd | |
| 650 | 7 | |a Psychologische aspecten |2 gtt | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumption (Economics) | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 700 | 1 | |a Callebaut, Jan |d 1955- |0 (DE-588)173461530 |4 ctb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014648385 | ||
Datensatz im Suchindex
| _version_ | 1804135140038803456 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Callebaut, Jan 1955- |
| author2_role | ctb |
| author2_variant | j c jc |
| author_GND | (DE-588)173461530 |
| author_facet | Callebaut, Jan 1955- |
| building | Verbundindex |
| bvnumber | BV021328072 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.34 |
| callnumber-search | HF5415.34 |
| callnumber-sort | HF 45415.34 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 16600 MR 2400 QP 611 |
| ctrlnum | (OCoLC)42668938 (DE-599)BVBBV021328072 |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Soziologie Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01323nam a2200397 c 4500</leader><controlfield tag="001">BV021328072</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200623 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">060209s1999 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9053508007</subfield><subfield code="9">90-5350-800-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)42668938</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021328072</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.34</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 16600</subfield><subfield code="0">(DE-625)6986:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MR 2400</subfield><subfield code="0">(DE-625)123491:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Motivational marketing research revisited</subfield><subfield code="b">the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus</subfield><subfield code="c">Jan Callebaut ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Leuven [u.a.]</subfield><subfield code="b">Garant</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">222 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumentengedrag</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Psychologische aspecten</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumption (Economics)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Callebaut, Jan</subfield><subfield code="d">1955-</subfield><subfield code="0">(DE-588)173461530</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014648385</subfield></datafield></record></collection> |
| id | DE-604.BV021328072 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:00:51Z |
| indexdate | 2024-07-09T20:35:46Z |
| institution | BVB |
| isbn | 9053508007 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014648385 |
| oclc_num | 42668938 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | 222 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Garant |
| record_format | marc |
| spelling | Motivational marketing research revisited the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus Jan Callebaut ... Leuven [u.a.] Garant 1999 222 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumentengedrag gtt Marketing gtt Marketingforschung swd Psychologische aspecten gtt Psychologie Consumer behavior Consumption (Economics) Motivation research (Marketing) Callebaut, Jan 1955- (DE-588)173461530 ctb |
| spellingShingle | Motivational marketing research revisited the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus Consumentengedrag gtt Marketing gtt Marketingforschung swd Psychologische aspecten gtt Psychologie Consumer behavior Consumption (Economics) Motivation research (Marketing) |
| title | Motivational marketing research revisited the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus |
| title_auth | Motivational marketing research revisited the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus |
| title_exact_search | Motivational marketing research revisited the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus |
| title_exact_search_txtP | Motivational marketing research revisited the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus |
| title_full | Motivational marketing research revisited the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus Jan Callebaut ... |
| title_fullStr | Motivational marketing research revisited the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus Jan Callebaut ... |
| title_full_unstemmed | Motivational marketing research revisited the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus Jan Callebaut ... |
| title_short | Motivational marketing research revisited |
| title_sort | motivational marketing research revisited the completely revised edition of the naked consumer with an original paper on the principles of future watch by helmut gaus |
| title_sub | the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future watch' by Helmut Gaus |
| topic | Consumentengedrag gtt Marketing gtt Marketingforschung swd Psychologische aspecten gtt Psychologie Consumer behavior Consumption (Economics) Motivation research (Marketing) |
| topic_facet | Consumentengedrag Marketing Marketingforschung Psychologische aspecten Psychologie Consumer behavior Consumption (Economics) Motivation research (Marketing) |
| work_keys_str_mv | AT callebautjan motivationalmarketingresearchrevisitedthecompletelyrevisededitionofthenakedconsumerwithanoriginalpaperontheprinciplesoffuturewatchbyhelmutgaus |