Media product portfolios: issues in management of multiple products and services
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ [u. a.]
Erlbaum
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 266 S. graph. Darst. |
| ISBN: | 0805855890 |
Internformat
MARC
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| 245 | 1 | 0 | |a Media product portfolios |b issues in management of multiple products and services |c ed. by Robert G. Picard |
| 264 | 1 | |a Mahwah, NJ [u. a.] |b Erlbaum |c 2005 | |
| 300 | |a 266 S. |b graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Mass media |x Management | |
| 650 | 4 | |a Mass media |x Economic aspects | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface
1. The Nature of Media Product Portfolios 1
Robert G. Picard
2. Product Portfolios, Diversification, and Sustainability of Media Firms 23
H. L. (Hans) van Kranenburg
3. Media Portfolio Development: Strategic and Organizational Challenges 41
Leona Achtenhagen
4. Strategic Leadership and Media Portfolio Development: 63
Leaders and Impression Management
Ethel Brundin and LeifMelin
5. Clustering Media Operations: Rationales and Mangerial Challenges 95
HughJ. Martin
6. Product Platforms for the Media Industry 119
Thomas Hess
1. Cross Promotion and Branding of Media Product Portfolios 139
Maria Norbdck
8. Strategic Direction and Control of Portfolios: 167
Can Standard Models Create Cross Media Benefits?
Mart Ots
9. Issues and Strategies in Managing Product Portfolios 191
Across Borders and Cultures
Min Hang
10. Portfolio Internationalization: The Case of a Successful Concept 225
Annette Risberg and LeifMelin
Author and Subject Index 253
Contributors 265
|
| adam_txt |
Contents
Preface
1. The Nature of Media Product Portfolios 1
Robert G. Picard
2. Product Portfolios, Diversification, and Sustainability of Media Firms 23
H. L. (Hans) van Kranenburg
3. Media Portfolio Development: Strategic and Organizational Challenges 41
Leona Achtenhagen
4. Strategic Leadership and Media Portfolio Development: 63
Leaders and Impression Management
Ethel Brundin and LeifMelin
5. Clustering Media Operations: Rationales and Mangerial Challenges 95
HughJ. Martin
6. Product Platforms for the Media Industry 119
Thomas Hess
1. Cross Promotion and Branding of Media Product Portfolios 139
Maria Norbdck
8. Strategic Direction and Control of Portfolios: 167
Can Standard Models Create Cross Media Benefits?
Mart Ots
9. Issues and Strategies in Managing Product Portfolios 191
Across Borders and Cultures
Min Hang
10. Portfolio Internationalization: The Case of a Successful Concept 225
Annette Risberg and LeifMelin
Author and Subject Index 253
Contributors 265 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
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| building | Verbundindex |
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| callnumber-subject | P - Philology and Linguistics |
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| ctrlnum | (OCoLC)59817993 (DE-599)BVBBV021317373 |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/068 |
| dewey-search | 302.23/068 |
| dewey-sort | 3302.23 268 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| discipline_str_mv | Allgemeines Soziologie |
| format | Book |
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| id | DE-604.BV021317373 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:57:53Z |
| indexdate | 2024-07-09T20:35:31Z |
| institution | BVB |
| isbn | 0805855890 |
| language | English |
| lccn | 2005040134 |
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| physical | 266 S. graph. Darst. |
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| spelling | Media product portfolios issues in management of multiple products and services ed. by Robert G. Picard Mahwah, NJ [u. a.] Erlbaum 2005 266 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Massenmedien Mass media Management Mass media Economic aspects Produktportfolio (DE-588)4130871-2 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Medienwirtschaft (DE-588)4129410-5 s Strategisches Management (DE-588)4124261-0 s Produktportfolio (DE-588)4130871-2 s DE-604 Picard, Robert G. 1951- Sonstige (DE-588)128810238 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014637834&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Media product portfolios issues in management of multiple products and services Massenmedien Mass media Management Mass media Economic aspects Produktportfolio (DE-588)4130871-2 gnd Medienwirtschaft (DE-588)4129410-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4130871-2 (DE-588)4129410-5 (DE-588)4124261-0 (DE-588)4143413-4 |
| title | Media product portfolios issues in management of multiple products and services |
| title_auth | Media product portfolios issues in management of multiple products and services |
| title_exact_search | Media product portfolios issues in management of multiple products and services |
| title_exact_search_txtP | Media product portfolios issues in management of multiple products and services |
| title_full | Media product portfolios issues in management of multiple products and services ed. by Robert G. Picard |
| title_fullStr | Media product portfolios issues in management of multiple products and services ed. by Robert G. Picard |
| title_full_unstemmed | Media product portfolios issues in management of multiple products and services ed. by Robert G. Picard |
| title_short | Media product portfolios |
| title_sort | media product portfolios issues in management of multiple products and services |
| title_sub | issues in management of multiple products and services |
| topic | Massenmedien Mass media Management Mass media Economic aspects Produktportfolio (DE-588)4130871-2 gnd Medienwirtschaft (DE-588)4129410-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Massenmedien Mass media Management Mass media Economic aspects Produktportfolio Medienwirtschaft Strategisches Management Aufsatzsammlung |
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