Verfügbarkeit: Online consumer psychology

Online consumer psychology: understanding and influencing consumer behavior in the virtual world

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Mahwah, N.J. [u.a.] Lawrence Erlbaum Associates [u.a.] 2005
Schriftenreihe:	Advertising and consumer psychology
Schlagworte:	Commerce électronique Consommateurs - Comportement Publicité sur Internet Consumer behavior Internet advertising Electronic commerce Electronic Commerce Online-Marketing Psychologie Werbung Marketingmanagement Verbraucher Verbraucherverhalten Aufsatzsammlung
Online-Zugang:	Table of contents Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XX, 551 S. 23 cm
ISBN:	0805851542 0805851550 9780805851557

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Datensatz im Suchindex

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adam_text	ONLINE CONSUMER PSYCHOLOGY UNDERSTANDING ANDINFLUENCING CONSUMER BEHAVIOR INTHEVIRTUALWORLD EDITEDBY CURTISP.HAUGTVEDT OHIOSTATEUNIVERSITY KARENA.MACHLEIT UNIVERSITYOFCINCINNATI RICHARDF.YALCH UNIVERSITYOFWASHINGTON 2005 LAWRENCEERLBAUMASSOCIATES,PUBLISHERS MAHWAH, NEWJERSEY LONDON CONTENTS ABOUTTHECONTRIBUTORS IX INTRODUCTION CURTISPHAUGTVEDT, KAREN A.MACHLEIT, ANDRICHARD F.YALCH 1 PARTI: COMMUNITY 1 RITUAL BEHAVIOR ANDCOMMUNITY CHANGE: EXPLORING THE SOCIAL-PSYCHOLOGICAL ROLES OFNETRITUALS INTHE DEVELOPMENTAL PROCESSES OFONLINE CONSUMPTION COMMUNITIES 7 ANAT TODER-ALON, FREDERICK F.BRUNEI, AND WENDYL.SCHNEIER SIEGAL 2 PUBLISHED WORDOFMOUTH: REFERABLE, CONSUMER-GENERATED INFORMATION ONTHEINTERNET 35 ROBERT M.SCHINDLER ANDBARBARA BICKART 3 UNDERSTANDING PASS-ALONG EMAILS: MOTIVATIONS ANDBEHAVIORS OFVIRALCONSUMERS 63 REGINA LEWIS, LYNNEMOBILIO, JOSEPH E.PHELPS, ANDNIRANJAN (NICK)RAMAN 4 WHAT, ANDHOW,WECANLEARN FROM ONLINE CONSUMER DISCUSSION GROUPS 101 DAVID M.BOUSH ANDLYNNKAHLE PARTII: ADVERTISING 5 HOWBANNER ADSAFFECT BRAND CHOICE WITHOUT CLICK-THROUGH 125 ANDREW MITCHELL ANDANA VALENZUELA 6 FACTORS AFFECTING CLICK-THROUGH RATE 143 JEAN-LOUIS CHANDON ANDMOHAMED SABER CHTOUROU V VI CONTENTS 7 EXPLORING CONSUMER RESPONSE TO ADVERGAMING MICHELLE R.NELSON 167 8 GOING MOBILE: MARKETING ANDADVERTISING ONWIRELESS NETWORKS AROUND THEWORLD ROBERT 1.KENT, PATRICK D.LYNCH, ANDSRINI S.SRINIVASAN 195 PARTIII: CUSTOMIZATION 9 ONLINE PRODUCT CUSTOMIZATION: FACTORS INVESTIGATING THE PRODUCT ANDPROCESS 207 JANIS J.CROWANDJAMES SHANTEAU 10 MARKETING TOINDIVIDUAL CONSUMERS ONLINE: THEINFLUENCE OFPERCEIVED CONTROL 225 JOHN GODEK ANDJ.FRANK YATES 11 SMOOTHER SURFING ACROSS CULTURES: BILINGUALS ONTHEWEB 245 DAVID LUNA, LAURA A.PERACCHIO, ANDMARIA D.DEJUAN 12 PROCESSES OFPREFERENCE CONSTRUCTION INAGENT-ASSISTED ONLINE SHOPPING 265 KYLEB.MURRAY ANDGERALD RIIUBL PARTIV: SITE DESIGN 13 EFFECTS OFVISUAL CONSISTENCY ONSITEIDENTITY ANDPRODUCT ATTITUDE 287 RICHARD C. OMANSON, JUNEA.CLINE,AND CHRISTIE L.NORDHIELM 14 GENDERED INFORMATION PROCESSING: IMPLICATION FORWEB SITEDESIGN 303 ELIZABETH PURINTON ANDDEBORAH E. ROSEN 15 THEEFFECT OFSITEDESIGN ANDINTERATTRIBUTE CORRELATIONS ON INTERACTIVE WEB-BASED DECISIONS 325 BARBARA FASOLO, GARYH.MCCLELLAND, ANDKATHARINE A.LANGE CONTENTS VII PARTV: DECISION MAKING 16 ISTHEINTERNET EMPOWERING CONSUMERS TOMAKE BETTER DECISIONS, ORSTRENGTHENING MARKETERS POTENTIAL TOPERSUADE? 345 PAULHENRY 17 RATIONALITY UNBOUNDED: THEINTERNET ANDITSEFFECT ON CONSUMER DECISION MAKING 361 SAURABH MISHRA ANDRICHARD W OLSHAVSKY 18 CONSUMER RELATIONSHIPS WITH ANE-BRAND: IMPLICATIONS FORE-BRAND EXTENSIONS 379 JONGWON PARK,HYAN-JUNG LEE,ANDHYUNG-IL LEE 19 FINDING THEBESTWAYSTOCOMBINE ONLINE ANDOFFLINE SHOPPING FEATURES ARONM.LEVIN, IRWIN P.LEVIN, AND C. EDWARD HEATH 401 20 CONSUMER BEHAVIOR INONLINE AUCTIONS: ANEXPLORATORY STUDY 419 EUGENE SIVADAS, BARBARA STERN, RAJMEHTA, ANDMELANIE JONES 21 THEIMPACT OFINTERNET USEONHEALTH COGNITIONS ANDHEALTH BEHAVIOR 433 NOEL TBREWER PARTVI: RESEARCH TOOLS AND APPROACHES 22 EXPERIENTIAL ECOMMERCE: ASUMMARY OFRESEARCH INVESTIGATING THEIMPACT OFVIRTUAL EXPERIENCE ON CONSUMER LEARNING TERRYDAUGHERTY, HAIRONG LI,ANDFRANKBIOCCA 457 23 WEB-BASED CONSUMER RESEARCH BASIL G. ENGLIS, MICHAEL R.SOLOMON, ANDPAULADANSKIN 491 AUTHOR INDEX SUBJECTINDEX 511 527
adam_txt	ONLINE CONSUMER PSYCHOLOGY UNDERSTANDING ANDINFLUENCING CONSUMER BEHAVIOR INTHEVIRTUALWORLD EDITEDBY CURTISP.HAUGTVEDT OHIOSTATEUNIVERSITY KARENA.MACHLEIT UNIVERSITYOFCINCINNATI RICHARDF.YALCH UNIVERSITYOFWASHINGTON 2005 LAWRENCEERLBAUMASSOCIATES,PUBLISHERS MAHWAH, NEWJERSEY LONDON CONTENTS ABOUTTHECONTRIBUTORS IX INTRODUCTION CURTISPHAUGTVEDT, KAREN A.MACHLEIT, ANDRICHARD F.YALCH 1 PARTI: COMMUNITY 1 RITUAL BEHAVIOR ANDCOMMUNITY CHANGE: EXPLORING THE SOCIAL-PSYCHOLOGICAL ROLES OFNETRITUALS INTHE DEVELOPMENTAL PROCESSES OFONLINE CONSUMPTION COMMUNITIES 7 ANAT TODER-ALON, FREDERICK F.BRUNEI, AND WENDYL.SCHNEIER SIEGAL 2 PUBLISHED WORDOFMOUTH: REFERABLE, CONSUMER-GENERATED INFORMATION ONTHEINTERNET 35 ROBERT M.SCHINDLER ANDBARBARA BICKART 3 UNDERSTANDING PASS-ALONG EMAILS: MOTIVATIONS ANDBEHAVIORS OFVIRALCONSUMERS 63 REGINA LEWIS, LYNNEMOBILIO, JOSEPH E.PHELPS, ANDNIRANJAN (NICK)RAMAN 4 WHAT, ANDHOW,WECANLEARN FROM ONLINE CONSUMER DISCUSSION GROUPS 101 DAVID M.BOUSH ANDLYNNKAHLE PARTII: ADVERTISING 5 HOWBANNER ADSAFFECT BRAND CHOICE WITHOUT CLICK-THROUGH 125 ANDREW MITCHELL ANDANA VALENZUELA 6 FACTORS AFFECTING CLICK-THROUGH RATE 143 JEAN-LOUIS CHANDON ANDMOHAMED SABER CHTOUROU V VI CONTENTS 7 EXPLORING CONSUMER RESPONSE TO"ADVERGAMING" MICHELLE R.NELSON 167 8 GOING MOBILE: MARKETING ANDADVERTISING ONWIRELESS NETWORKS AROUND THEWORLD ROBERT 1.KENT, PATRICK D.LYNCH, ANDSRINI S.SRINIVASAN 195 PARTIII: CUSTOMIZATION 9 ONLINE PRODUCT CUSTOMIZATION: FACTORS INVESTIGATING THE PRODUCT ANDPROCESS 207 JANIS J.CROWANDJAMES SHANTEAU 10 MARKETING TOINDIVIDUAL CONSUMERS ONLINE: THEINFLUENCE OFPERCEIVED CONTROL 225 JOHN GODEK ANDJ.FRANK YATES 11 SMOOTHER SURFING ACROSS CULTURES: BILINGUALS ONTHEWEB 245 DAVID LUNA, LAURA A.PERACCHIO, ANDMARIA D.DEJUAN 12 PROCESSES OFPREFERENCE CONSTRUCTION INAGENT-ASSISTED ONLINE SHOPPING 265 KYLEB.MURRAY ANDGERALD RIIUBL PARTIV: SITE DESIGN 13 EFFECTS OFVISUAL CONSISTENCY ONSITEIDENTITY ANDPRODUCT ATTITUDE 287 RICHARD C. OMANSON, JUNEA.CLINE,AND CHRISTIE L.NORDHIELM 14 GENDERED INFORMATION PROCESSING: IMPLICATION FORWEB SITEDESIGN 303 ELIZABETH PURINTON ANDDEBORAH E. ROSEN 15 THEEFFECT OFSITEDESIGN ANDINTERATTRIBUTE CORRELATIONS ON INTERACTIVE WEB-BASED DECISIONS 325 BARBARA FASOLO, GARYH.MCCLELLAND, ANDKATHARINE A.LANGE CONTENTS VII PARTV: DECISION MAKING 16 ISTHEINTERNET EMPOWERING CONSUMERS TOMAKE BETTER DECISIONS, ORSTRENGTHENING MARKETERS' POTENTIAL TOPERSUADE? 345 PAULHENRY 17 RATIONALITY UNBOUNDED: THEINTERNET ANDITSEFFECT ON CONSUMER DECISION MAKING 361 SAURABH MISHRA ANDRICHARD W OLSHAVSKY 18 CONSUMER RELATIONSHIPS WITH ANE-BRAND: IMPLICATIONS FORE-BRAND EXTENSIONS 379 JONGWON PARK,HYAN-JUNG LEE,ANDHYUNG-IL LEE 19 FINDING THEBESTWAYSTOCOMBINE ONLINE ANDOFFLINE SHOPPING FEATURES ARONM.LEVIN, IRWIN P.LEVIN, AND C. EDWARD HEATH 401 20 CONSUMER BEHAVIOR INONLINE AUCTIONS: ANEXPLORATORY STUDY 419 EUGENE SIVADAS, BARBARA STERN, RAJMEHTA, ANDMELANIE JONES 21 THEIMPACT OFINTERNET USEONHEALTH COGNITIONS ANDHEALTH BEHAVIOR 433 NOEL TBREWER PARTVI: RESEARCH TOOLS AND APPROACHES 22 EXPERIENTIAL ECOMMERCE: ASUMMARY OFRESEARCH INVESTIGATING THEIMPACT OFVIRTUAL EXPERIENCE ON CONSUMER LEARNING TERRYDAUGHERTY, HAIRONG LI,ANDFRANKBIOCCA 457 23 WEB-BASED CONSUMER RESEARCH BASIL G. ENGLIS, MICHAEL R.SOLOMON, ANDPAULADANSKIN 491 AUTHOR INDEX SUBJECTINDEX 511 527
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title	Online consumer psychology understanding and influencing consumer behavior in the virtual world
title_auth	Online consumer psychology understanding and influencing consumer behavior in the virtual world
title_exact_search	Online consumer psychology understanding and influencing consumer behavior in the virtual world
title_exact_search_txtP	Online consumer psychology understanding and influencing consumer behavior in the virtual world
title_full	Online consumer psychology understanding and influencing consumer behavior in the virtual world ed. by Curtis P. Haugtvedt ...
title_fullStr	Online consumer psychology understanding and influencing consumer behavior in the virtual world ed. by Curtis P. Haugtvedt ...
title_full_unstemmed	Online consumer psychology understanding and influencing consumer behavior in the virtual world ed. by Curtis P. Haugtvedt ...
title_short	Online consumer psychology
title_sort	online consumer psychology understanding and influencing consumer behavior in the virtual world
title_sub	understanding and influencing consumer behavior in the virtual world
topic	Commerce électronique Consommateurs - Comportement Publicité sur Internet Consumer behavior Internet advertising Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd Psychologie (DE-588)4047704-6 gnd Werbung (DE-588)4065541-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Commerce électronique Consommateurs - Comportement Publicité sur Internet Consumer behavior Internet advertising Electronic commerce Electronic Commerce Online-Marketing Psychologie Werbung Marketingmanagement Verbraucher Verbraucherverhalten Aufsatzsammlung
url	http://www.loc.gov/catdir/toc/ecip054/2004027585.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014636069&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT haugtvedtcurtisp onlineconsumerpsychologyunderstandingandinfluencingconsumerbehaviorinthevirtualworld

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