Services marketing: managing the service value chain
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow [u.a.]
Prentice Hall Financial Times
2006
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | XXVI, 478 S. Ill., graph. Darst. |
| ISBN: | 0273681575 9780273681571 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021314173 | ||
| 003 | DE-604 | ||
| 005 | 20110413 | ||
| 007 | t | ||
| 008 | 060131s2006 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2005053044 | ||
| 020 | |a 0273681575 |9 0-273-68157-5 | ||
| 020 | |a 9780273681571 |9 978-0-27368-157-1 | ||
| 035 | |a (OCoLC)61240799 | ||
| 035 | |a (DE-599)BVBBV021314173 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-945 |a DE-N2 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HD9980.5 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Bruhn, Manfred |d 1949- |e Verfasser |0 (DE-588)115483896 |4 aut | |
| 245 | 1 | 0 | |a Services marketing |b managing the service value chain |c Manfred Bruhn and Dominik Georgi |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Harlow [u.a.] |b Prentice Hall Financial Times |c 2006 | |
| 300 | |a XXVI, 478 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Gestion du marketing |2 rasuqam | |
| 650 | 7 | |a Industrie de service |2 rasuqam | |
| 650 | 4 | |a Logistique (Organisation) - Gestion | |
| 650 | 7 | |a Marketing des services |2 rasuqam | |
| 650 | 4 | |a Service à la clientèle - Marketing - Gestion | |
| 650 | 4 | |a Services (Industrie) - Marketing - Gestion | |
| 650 | 4 | |a Service industries |x Marketing |x Management | |
| 650 | 4 | |a Customer services |x Marketing |x Management | |
| 650 | 4 | |a Business logistics |x Management | |
| 650 | 0 | 7 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wertschöpfungskette |0 (DE-588)4346401-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Wertschöpfungskette |0 (DE-588)4346401-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |D s |
| 689 | 2 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | |5 DE-188 | |
| 700 | 1 | |a Georgi, Dominik |d 197X- |e Verfasser |0 (DE-588)12092742X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014634680 | ||
Record in the Search Index
| _version_ | 1804135119412264960 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Bruhn, Manfred 1949- Georgi, Dominik 197X- |
| author_GND | (DE-588)115483896 (DE-588)12092742X |
| author_facet | Bruhn, Manfred 1949- Georgi, Dominik 197X- |
| author_role | aut aut |
| author_sort | Bruhn, Manfred 1949- |
| author_variant | m b mb d g dg |
| building | Verbundindex |
| bvnumber | BV021314173 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)61240799 (DE-599)BVBBV021314173 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02289nam a2200625zc 4500</leader><controlfield tag="001">BV021314173</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110413 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">060131s2006 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2005053044</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0273681575</subfield><subfield code="9">0-273-68157-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780273681571</subfield><subfield code="9">978-0-27368-157-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)61240799</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021314173</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9980.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bruhn, Manfred</subfield><subfield code="d">1949-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)115483896</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Services marketing</subfield><subfield code="b">managing the service value chain</subfield><subfield code="c">Manfred Bruhn and Dominik Georgi</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow [u.a.]</subfield><subfield code="b">Prentice Hall Financial Times</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVI, 478 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Gestion du marketing</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Industrie de service</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Logistique (Organisation) - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing des services</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service à la clientèle - Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Services (Industrie) - Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries</subfield><subfield code="x">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer services</subfield><subfield code="x">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business logistics</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistungsbetrieb</subfield><subfield code="0">(DE-588)4012181-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wertschöpfungskette</subfield><subfield code="0">(DE-588)4346401-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wertschöpfungskette</subfield><subfield code="0">(DE-588)4346401-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Dienstleistungsbetrieb</subfield><subfield code="0">(DE-588)4012181-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Georgi, Dominik</subfield><subfield code="d">197X-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12092742X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014634680</subfield></datafield></record></collection> |
| id | DE-604.BV021314173 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:56:56Z |
| indexdate | 2024-07-09T20:35:26Z |
| institution | BVB |
| isbn | 0273681575 9780273681571 |
| language | English |
| lccn | 2005053044 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014634680 |
| oclc_num | 61240799 |
| open_access_boolean | |
| owner | DE-945 DE-N2 DE-83 DE-188 |
| owner_facet | DE-945 DE-N2 DE-83 DE-188 |
| physical | XXVI, 478 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Prentice Hall Financial Times |
| record_format | marc |
| spelling | Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut Services marketing managing the service value chain Manfred Bruhn and Dominik Georgi 1. publ. Harlow [u.a.] Prentice Hall Financial Times 2006 XXVI, 478 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gestion du marketing rasuqam Industrie de service rasuqam Logistique (Organisation) - Gestion Marketing des services rasuqam Service à la clientèle - Marketing - Gestion Services (Industrie) - Marketing - Gestion Service industries Marketing Management Customer services Marketing Management Business logistics Management Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wertschöpfungskette (DE-588)4346401-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Wertschöpfungskette (DE-588)4346401-4 s DE-604 DE-188 Dienstleistungsbetrieb (DE-588)4012181-1 s Georgi, Dominik 197X- Verfasser (DE-588)12092742X aut |
| spellingShingle | Bruhn, Manfred 1949- Georgi, Dominik 197X- Services marketing managing the service value chain Gestion du marketing rasuqam Industrie de service rasuqam Logistique (Organisation) - Gestion Marketing des services rasuqam Service à la clientèle - Marketing - Gestion Services (Industrie) - Marketing - Gestion Service industries Marketing Management Customer services Marketing Management Business logistics Management Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Wertschöpfungskette (DE-588)4346401-4 gnd |
| subject_GND | (DE-588)4012181-1 (DE-588)4012178-1 (DE-588)4037589-4 (DE-588)4346401-4 |
| title | Services marketing managing the service value chain |
| title_auth | Services marketing managing the service value chain |
| title_exact_search | Services marketing managing the service value chain |
| title_exact_search_txtP | Services marketing managing the service value chain |
| title_full | Services marketing managing the service value chain Manfred Bruhn and Dominik Georgi |
| title_fullStr | Services marketing managing the service value chain Manfred Bruhn and Dominik Georgi |
| title_full_unstemmed | Services marketing managing the service value chain Manfred Bruhn and Dominik Georgi |
| title_short | Services marketing |
| title_sort | services marketing managing the service value chain |
| title_sub | managing the service value chain |
| topic | Gestion du marketing rasuqam Industrie de service rasuqam Logistique (Organisation) - Gestion Marketing des services rasuqam Service à la clientèle - Marketing - Gestion Services (Industrie) - Marketing - Gestion Service industries Marketing Management Customer services Marketing Management Business logistics Management Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Wertschöpfungskette (DE-588)4346401-4 gnd |
| topic_facet | Gestion du marketing Industrie de service Logistique (Organisation) - Gestion Marketing des services Service à la clientèle - Marketing - Gestion Services (Industrie) - Marketing - Gestion Service industries Marketing Management Customer services Marketing Management Business logistics Management Dienstleistungsbetrieb Dienstleistung Marketing Wertschöpfungskette |
| work_keys_str_mv | AT bruhnmanfred servicesmarketingmanagingtheservicevaluechain AT georgidominik servicesmarketingmanagingtheservicevaluechain |