Services marketing: managing the service value chain
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Prentice Hall Financial Times
2006
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XXVI, 478 S. Ill., graph. Darst. |
| ISBN: | 0273681575 9780273681571 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV021314173 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
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| 100 | 1 | |a Bruhn, Manfred |d 1949- |e Verfasser |0 (DE-588)115483896 |4 aut | |
| 245 | 1 | 0 | |a Services marketing |b managing the service value chain |c Manfred Bruhn and Dominik Georgi |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Harlow [u.a.] |b Prentice Hall Financial Times |c 2006 | |
| 300 | |a XXVI, 478 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Gestion du marketing |2 rasuqam | |
| 650 | 7 | |a Industrie de service |2 rasuqam | |
| 650 | 4 | |a Logistique (Organisation) - Gestion | |
| 650 | 7 | |a Marketing des services |2 rasuqam | |
| 650 | 4 | |a Service à la clientèle - Marketing - Gestion | |
| 650 | 4 | |a Services (Industrie) - Marketing - Gestion | |
| 650 | 4 | |a Service industries |x Marketing |x Management | |
| 650 | 4 | |a Customer services |x Marketing |x Management | |
| 650 | 4 | |a Business logistics |x Management | |
| 650 | 0 | 7 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wertschöpfungskette |0 (DE-588)4346401-4 |2 gnd |9 rswk-swf |
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| 689 | 2 | |5 DE-188 | |
| 700 | 1 | |a Georgi, Dominik |d 197X- |e Verfasser |0 (DE-588)12092742X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014634680 | ||
Datensatz im Suchindex
| _version_ | 1804135119412264960 |
|---|---|
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| author | Bruhn, Manfred 1949- Georgi, Dominik 197X- |
| author_GND | (DE-588)115483896 (DE-588)12092742X |
| author_facet | Bruhn, Manfred 1949- Georgi, Dominik 197X- |
| author_role | aut aut |
| author_sort | Bruhn, Manfred 1949- |
| author_variant | m b mb d g dg |
| building | Verbundindex |
| bvnumber | BV021314173 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)61240799 (DE-599)BVBBV021314173 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV021314173 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:56:56Z |
| indexdate | 2024-07-09T20:35:26Z |
| institution | BVB |
| isbn | 0273681575 9780273681571 |
| language | English |
| lccn | 2005053044 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014634680 |
| oclc_num | 61240799 |
| open_access_boolean | |
| owner | DE-945 DE-N2 DE-83 DE-188 |
| owner_facet | DE-945 DE-N2 DE-83 DE-188 |
| physical | XXVI, 478 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Prentice Hall Financial Times |
| record_format | marc |
| spelling | Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut Services marketing managing the service value chain Manfred Bruhn and Dominik Georgi 1. publ. Harlow [u.a.] Prentice Hall Financial Times 2006 XXVI, 478 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gestion du marketing rasuqam Industrie de service rasuqam Logistique (Organisation) - Gestion Marketing des services rasuqam Service à la clientèle - Marketing - Gestion Services (Industrie) - Marketing - Gestion Service industries Marketing Management Customer services Marketing Management Business logistics Management Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wertschöpfungskette (DE-588)4346401-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Wertschöpfungskette (DE-588)4346401-4 s DE-604 DE-188 Dienstleistungsbetrieb (DE-588)4012181-1 s Georgi, Dominik 197X- Verfasser (DE-588)12092742X aut |
| spellingShingle | Bruhn, Manfred 1949- Georgi, Dominik 197X- Services marketing managing the service value chain Gestion du marketing rasuqam Industrie de service rasuqam Logistique (Organisation) - Gestion Marketing des services rasuqam Service à la clientèle - Marketing - Gestion Services (Industrie) - Marketing - Gestion Service industries Marketing Management Customer services Marketing Management Business logistics Management Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Wertschöpfungskette (DE-588)4346401-4 gnd |
| subject_GND | (DE-588)4012181-1 (DE-588)4012178-1 (DE-588)4037589-4 (DE-588)4346401-4 |
| title | Services marketing managing the service value chain |
| title_auth | Services marketing managing the service value chain |
| title_exact_search | Services marketing managing the service value chain |
| title_exact_search_txtP | Services marketing managing the service value chain |
| title_full | Services marketing managing the service value chain Manfred Bruhn and Dominik Georgi |
| title_fullStr | Services marketing managing the service value chain Manfred Bruhn and Dominik Georgi |
| title_full_unstemmed | Services marketing managing the service value chain Manfred Bruhn and Dominik Georgi |
| title_short | Services marketing |
| title_sort | services marketing managing the service value chain |
| title_sub | managing the service value chain |
| topic | Gestion du marketing rasuqam Industrie de service rasuqam Logistique (Organisation) - Gestion Marketing des services rasuqam Service à la clientèle - Marketing - Gestion Services (Industrie) - Marketing - Gestion Service industries Marketing Management Customer services Marketing Management Business logistics Management Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Wertschöpfungskette (DE-588)4346401-4 gnd |
| topic_facet | Gestion du marketing Industrie de service Logistique (Organisation) - Gestion Marketing des services Service à la clientèle - Marketing - Gestion Services (Industrie) - Marketing - Gestion Service industries Marketing Management Customer services Marketing Management Business logistics Management Dienstleistungsbetrieb Dienstleistung Marketing Wertschöpfungskette |
| work_keys_str_mv | AT bruhnmanfred servicesmarketingmanagingtheservicevaluechain AT georgidominik servicesmarketingmanagingtheservicevaluechain |